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Law Firm Associates Content Marketing Professional Networking

Copo Strategies + Law Firm Editorial Service

Four tips for converting webinars into thought leadership articles people will actually read

Converting webinars into thought leadership articles people will read requires more than simply polishing and publishing a webinar’s transcript. Today, webinars are still important marketing and business development tools...more

Good2bSocial

Content Marketing for Law Firms: 12 Tips for Creating Engaging Content

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Content marketing for law firms provides plenty of opportunities for lawyers and law firms to develop unconventional and innovative ideas and strategies. Below are some tips to create engaging and remarkable content for your...more

Good2bSocial

How Law Firms Can Use Social Media to Boost Their Demand Generation Efforts

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In a world where a hashtag can break a story and a tweet can shape an opinion, the power of social media remains unmatched. While the legal industry has been slow to adopt these digital landscapes, there’s a rising tide of...more

International Lawyers Network

Your Professional Identity: Personal Branding in the Legal Industry

Over the last few years, we have offered a program to our young lawyers, which is an introduction to the ILN that includes networking opportunities, business development, and presentations on international business....more

Copo Strategies + Law Firm Editorial Service

Want your written thought leadership to actually be read? Make sure it packs this 1–2–3 punch

A catchy title, compelling introductory paragraph(s), and substantive subheadings are the surefire way to get people to read your thought leadership content. As you yourself have surely noticed, we are all way too busy today...more

Copo Strategies + Law Firm Editorial Service

Four signs you should consider working with a ghostwriter to publish thought leadership content

Lawyers should consider working with a ghostwriter when they appreciate the role content plays in their marketing, have a niche or target audience, do not have the time to write thought leadership content, and do not enjoy...more

International Lawyers Network

How to Harness the Power of Storytelling to Influence your Audience

I can just hear you now. “Woooo, Lindsay. Have you left the legal market altogether? Storytelling? Audiences? I know you’ve talked about this before, but this isn’t ENGLISH class for pete’s sake. It’s THE LAW.”...more

International Lawyers Network

3 Key Things to Tackle This August for September Success

The other day, I saw that someone said that August feels like the Sunday of the year. This feels really true. And bearing that in mind, it can be a good time to use this “Sunday” to prepare for the remaining months of the...more

International Lawyers Network

Building Relationships: Connection Through Storytelling

Daily, we interact with lots of people – this happens in person, at our offices, in the coffee shop, at our kids’ sporting events or art classes. It happens online, through our group chats, text messages with friends,...more

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