Hsu Untied interview with Mike Burshteyn, Partner at Greenberg Traurig
Hsu Untied interview with David Elihu, Partner at Quinn Emanuel
The Intersection of Recovery and Performance: Insights from an Ironman Attorney - On Record PR
Trial by Tech: The Evolution of the Digital Courtroom – Speaking of Litigation Video Podcast
Hsu Untied interview with Erik Puknys, Partner at Finnegan
Hsu Untied interview with Tim Lohse, Partner at Manatt
Episode 84: Vilius Bernatonis | TGS Baltic
Hsu Untied interview with Brad Kondracki, Partner at MoFo
Hsu Untied interview with Jordan Jaffe, Partner at Wilson Sonsini
Hsu Untied interview with Derek Foran, Partner at Steptoe
Hsu Untied interview with Dana Wagner, Chief Legal Officer at Twilio
A Journey from Guyana to the Boardroom with Kelly-Ann Gibbs Cartwright
Inspiring Inclusion: Creating a Culture of Action and Accountability - Passle's CMO Series REPRESENTS
Hsu Untied interview with Karen Abesamis, Partner at Morgan Lewis
Hsu Untied interview with Sepideh Mousakhani, Partner at Cooley
Hsu Untied interview with David Okano, Partner at White & Case
Hsu Untied interview with Karen Ubell, Partner at Goodwin
Hsu Untied interview with Bradley Krack, Partner at Gunderson Dettmer
Hsu Untied interview with Dan Cunha, General Counsel at Quora
Hsu Untied interview with Jae Lee, Partner at Nelson Mullins
When an attorney previews an upcoming legal or industry development, they position themselves as a go-to resource regarding it. Most attorneys and law firms use thought leadership to establish their knowledge and authority...more
When lawyers ask the readers of their marketing and business development content to parse legal jargon, jump through intellectual hoops, or simply wade through dense and uninteresting writing, they’ve failed....more
Don’t sleep on how timely thought leadership can position you and your colleagues as authorities on the areas of law you practice or the industries you serve. Lawyers and their law firms often view timely thought...more
You’ll boost your personal brand and look and sound like a million bucks when you invest a few dollars in this. It never ceases to amaze me how many attorneys I see on video and webinars and hear on podcasts who don’t make...more
When lawyers collaborate with an outside writer to help them craft and publish thought-leadership marketing content, they are making a small investment for which they could realize significant ROIs....more
Effective referral marketing content for plaintiffs’ firms does more than tout gaudy numbers. When plaintiffs’ attorneys and their firms publish content—including thought leadership content—aimed at their referral sources...more
Keeping your thought leadership short gives you more opportunities to get in front of your target audiences while still allowing you to show off your knowledge and wisdom. Lawyers and other professional services providers...more
The best ghostwriters don’t just write. They work with their clients to frame their ideas in ways that produce content that is relevant, valuable, and compelling to their target audiences. If you are thinking about hiring...more
Lawyers should consider working with a ghostwriter when they appreciate the role content plays in their marketing, have a niche or target audience, do not have the time to write thought leadership content, and do not enjoy...more
Contrary to what many lawyers and in-house legal marketers believe, thought leadership is a process, not a product. A process-driven thought leadership program is a successful thought leadership program....more
Content can do more for your law firm than just marketing. It can level up your recruiting efforts. It is a great time to be an in-demand attorney. But not so much for those law firms recruiting—or trying to...more