Alessandria San Roman Shares Her Cuban-American Journey and Its Influence on Her Legal Career
Hsu Untied interview with Mike Burshteyn, Partner at Greenberg Traurig
Hsu Untied interview with David Elihu, Partner at Quinn Emanuel
The Intersection of Recovery and Performance: Insights from an Ironman Attorney - On Record PR
Trial by Tech: The Evolution of the Digital Courtroom – Speaking of Litigation Video Podcast
Hsu Untied interview with Erik Puknys, Partner at Finnegan
Hsu Untied interview with Tim Lohse, Partner at Manatt
Episode 84: Vilius Bernatonis | TGS Baltic
Hsu Untied interview with Brad Kondracki, Partner at MoFo
Hsu Untied interview with Jordan Jaffe, Partner at Wilson Sonsini
Hsu Untied interview with Derek Foran, Partner at Steptoe
Hsu Untied interview with Dana Wagner, Chief Legal Officer at Twilio
A Journey from Guyana to the Boardroom with Kelly-Ann Gibbs Cartwright
Inspiring Inclusion: Creating a Culture of Action and Accountability - Passle's CMO Series REPRESENTS
Hsu Untied interview with Karen Abesamis, Partner at Morgan Lewis
Hsu Untied interview with Sepideh Mousakhani, Partner at Cooley
Hsu Untied interview with David Okano, Partner at White & Case
Hsu Untied interview with Karen Ubell, Partner at Goodwin
Hsu Untied interview with Bradley Krack, Partner at Gunderson Dettmer
Hsu Untied interview with Dan Cunha, General Counsel at Quora
Some people have misconceptions about thought leadership ghostwriting. Let’s debunk the four most prevalent ones. When you’re marketing a product or service that’s in a new or different category, misconceptions often...more
In the competitive world of legal services, one of the most effective ways to increase your law firm’s online visibility and attract potential clients is through search engine optimization (SEO). One of the most beneficial...more
Instagram isn’t just a platform for personal connections—it’s a powerful tool for businesses, including law firms. With the right strategy, law firms can harness Instagram to reach new clients, engage with their community,...more
Converting webinars into thought leadership articles people will read requires more than simply polishing and publishing a webinar’s transcript. Today, webinars are still important marketing and business development tools...more
Many abilities are important to the success of an attorney’s thought leadership efforts. But the best ability an attorney can have regarding thought leadership is availability. There’s a saying in sports that the best...more
The realm of law is often associated with tradition and steadfast principles, yet even the most venerable institutions find themselves adapting to the changing landscape of business and technology. The concept of demand...more
Content marketing for law firms provides plenty of opportunities for lawyers and law firms to develop unconventional and innovative ideas and strategies. Below are some tips to create engaging and remarkable content for your...more
In a world where a hashtag can break a story and a tweet can shape an opinion, the power of social media remains unmatched. While the legal industry has been slow to adopt these digital landscapes, there’s a rising tide of...more
When you cover thought leadership topics from strategic angles, your thought leadership will more persuasively demonstrate that you have solutions to your current and prospective clients’ legal and business problems. ...more
Law firms should avoid falling into the same trap that caused the demise of almost 3,000 U.S. newspapers - According to Northwestern University, since 2005, approximately 2,886 U.S. newspapers—about a third of the...more
When lawyers ask the readers of their marketing and business development content to parse legal jargon, jump through intellectual hoops, or simply wade through dense and uninteresting writing, they’ve failed....more
A sustained increase in published thought leadership can help lateral partners and practice groups avoid the unmet business generation expectations that plague so many lateral moves. There’s a lot of commentary out there...more
A catchy title, compelling introductory paragraph(s), and substantive subheadings are the surefire way to get people to read your thought leadership content. As you yourself have surely noticed, we are all way too busy today...more
When lawyers collaborate with an outside writer to help them craft and publish thought-leadership marketing content, they are making a small investment for which they could realize significant ROIs....more
Personal LinkedIn posts have a place, but if your ratio of personal posts to professional posts gets out of whack, you will damage your professional brand. Let’s talk about a problem I’m seeing with LinkedIn posts these...more
Effective referral marketing content for plaintiffs’ firms does more than tout gaudy numbers. When plaintiffs’ attorneys and their firms publish content—including thought leadership content—aimed at their referral sources...more
Thought leadership is a long-term positioning play. Don’t worry about getting a quick ROI from it. If you are investing in thought leadership, don’t worry about getting a quick ROI from it. Thought leadership is...more
Social media is an integral part of today’s digital landscape, and it comes with some unique advantages. For one thing, you don’t have to spend a lot to see serious benefits. The more comfortable you are with social media,...more
The best ghostwriters don’t just write. They work with their clients to frame their ideas in ways that produce content that is relevant, valuable, and compelling to their target audiences. If you are thinking about hiring...more
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Bill Barrett. Bill leads Digital channel strategy and operations for DLA Piper in the Americas. In his role, Bill helps the firm: amplify the DLA Piper...more
Lawyers should consider working with a ghostwriter when they appreciate the role content plays in their marketing, have a niche or target audience, do not have the time to write thought leadership content, and do not enjoy...more
Join a panel of experienced legal marketers to learn tips and tricks for managing a successful webinar from start to finish. Panelists discuss pre-webinar strategy and planning, marketing the webinar through digital channels,...more
Google AdWords and Microsoft Advertising are two common ways law firms advertise online. For law firms who use this advertising approach, when individuals type in relevant keywords in the search engines about legal services...more
Would it surprise you to know that the majority of visitor traffic to a law firm’s website does not come in through the home page? It’s true. Only about 4 in 10 visitors enter through the home page. Most visitors enter a...more