Hsu Untied interview with Jake Bernstein, Partner at K&L Gates
In today's era of AI content, credible content is authoritative content
Ryan MacDougall Discusses Business Development in the Legal Industry
Alison Arjoon and Luke Ferrandino on Shaping a New Era of Collaboration with AI - Passle's CMO Series Live Podcast Special
Chase partiality, not virality, when creating thought leadership content
Six ways to stay one step ahead of your competitors' content marketing/thought leadership efforts
Laura Ottley of Addleshaw Goddard on What it Means to be Client-shaped and the Role of CMO- Passle's CMO Series Podcast EP157
Hsu Untied interview with Keith Enright, Partner at Gibson Dunn
Hsu Untied interview with Sandy Haberny, Partner at Quinn Emanuel
Turenna Ramirez Ortiz Shares Her Journey as One of Mexico's First Female Managing Partners
Hsu Untied interview with Michael Gerstenzang, Managing Partner at Cleary Gottlieb
Hsu Untied interview with Ali Alemozafar, Partner at Wilson Sonsini
Your firm's content has to compete against heavyweights. Here's how to give it a fighting chance.
These 27 words are the worst legal content marketing advice you'll ever hear
Hsu Untied interview with Phil Richter, Partner at Fried Frank
Five rules for building trust with the audience so you can build a following
Hsu Untied interview with Andy Bradley, Partner at Gunderson Dettmer
Jim Newell & Liz Lockett of Buchanan Ingersoll & Rooney on Cultivating Collaboration: Buchanan's Secrets to Success - Passle's CMO Series EP155
Thought leadership is a potent client service tool you didn't know you had
Hsu Untied interview with Al Araiza, Partner at Perkins Coie
After putting time and effort into building your website and optimizing its content, it’s frustrating when your pages still land on the second or third page of search results. That’s where search engine positioning (SEP) can...more
I get it, we all want to be Batman. (According to various sources of Internet lore, up to 97 percent of men think they are Batman.) But if you want a smart brand for your law firm, it may be time to hang up your cape....more
In the legal industry, a well-designed logo is more than just a visual mark; it’s a vital element of a law firm’s brand identity. A thoughtfully crafted logo conveys professionalism, trustworthiness, and gravitas....more
Good morning. Welcome back to Scaling Greatness, a newsletter from Integreon focusing on amplifying business excellence and innovation. The theory that the brain’s left and right hemispheres possess different strengths and...more
The end of the calendar year is a potent cocktail of stress, accomplishment and setting lofty goals for the future. Digital strategy planning is your key to calmly and confidently meeting the demands of the New Year. ...more
Navigating the dynamic terrain of social media is a crucial element for law firms striving for success in the contemporary landscape. In this fast-paced digital era, staying ahead of strategies to leverage threads the curve...more
Your firm has a great logo, a clear mission statement and a strong color scheme—so why doesn’t anyone know who you are? Spoiler alert: you might have invested too much in the brand and not enough in brand awareness....more
In this post, we will discuss how the internet and e-commerce have prompted some firms to try to adapt their marketing strategies; the implications of these changes on purchase drivers and consumer information sources; and...more
Establishing a culture of trust within a marketing function, and across the wider firm, is arguably one of the most important roles of a legal CMO. Today on the Passle CMO Series Podcast, Ed Lovatt is lucky to welcome Justin...more
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Kate Pearch. Kate is the Chief Marketing & Business Development Officer at Morris, Manning & Martin, LLP. Kate focuses on her firm’s unique client service...more
Digital marketing is constantly evolving. Tactics that help firms find success in one year may not in others. As we watch 2022 come to an end, we can take stock of legal marketers’ most common tactics. Here is a summary of...more
Geofencing is a widely misunderstood yet powerful tool for legal marketing. It’s been gaining traction in recent years, and many firms have questions about how to successfully implement geofencing. This is a primer on...more
In 2020, Google opened up a powerful new lead-gen tool to law firms across the country. Local Service Ads (LSAs) have now been embraced by thousands of firms. Widespread adoption means tough competition! Only a few LSAs can...more
Personalization is a trend we see in many other industries, but law firms have been slow to embrace it. Study after study proves that tailored marketing communications are far more effective than generic appeals—so what...more
If Doc Brown pulled up in your driveway – flux capacitor intact and full of fuel – and offered you a chance to do anything, learning how to build the law firm marketing team of the future wouldn’t make the top one million...more
The Fourth Circuit has found that a West Virginia state law restricting how attorneys can solicit clients in pharmaceutical and medical device cases does not violate the First Amendment. At the end of April, a three-judge...more
In the tech space, the tools at our disposal and the associated terminology fluctuate more than the late, great Prince decided to change his stage name. This time up, the “Artist Formerly Known as Universal Analytics” had a...more
Chances are you’ve heard the phrase “content is king”. This is the reality in today’s marketing landscape. However, just as great content can propel your growth, bad content can hurt your brand and make a negative impact....more
One of the topics we get asked about most often is paid advertising. Some of the savviest digital marketers occasionally admit that Pay-per-click (PPC) is a subject that eludes them. Even if you don’t plan to become an...more
Converting downtime into uptime can be one of the most effective ways to maximize productivity. For example, drivers stuck in gridlock traffic often look to podcasts as a means of turning the “stop and go” into a chance to...more
Digital marketing is any online channel used to market a good or service. In today’s world, digitally mature companies with a strategy are eight times more likely to gain market share....more
December 6, 2019 | Blog Your website is one of, if not the first, ways prospective clients will interact with your firm. What does your online presence say about your firm’s mission, philosophy, and capabilities? It’s about...more
It’s budgeting season. My favorite time of year! (Not.) This time last year I was telling anyone who asked my opinion to think long term: Don’t cut marketing spending. Invest wisely. Yes, times are scary, but it is the...more
It may be tempting to take a do-it-yourself approach to law firm marketing, but hidden costs abound that can cost you significantly in time, money and effectiveness. Consider the math. In an analysis of hourly billing...more
Many law firms utilize Google AdWords as part of their marketing efforts. Google AdWords can be an important facet of any law firm’s advertising efforts. Google AdWords appears at the top of the search results on Google....more