Hsu Untied interview with Derek Zaba, Partner at Sidley
Hsu Untied interview with Ellisen Turner, Partner at Kirkland & Ellis
The BIG mistake plaintiffs' firms often make when talking to their referral sources
Louise Henkel of Hill Ward Henderson on Building a BD-Minded Firm for the Future - Passle's CMO Series EP165
Hsu Untied interview with Ryan Malloy, Partner at MoFo
Jeffrey Greenbaum of FKKS on Mastering Thought Leadership for Growth - EP1 CMO Series Rainmakers
Stop stressing about the ROI of your thought leadership, OK?
You should be infusing your thought leadership with this
Jaclyn Braga and Jenny Hills on Tapping into your Martech Stack to Compete and Win - Passle's CMO Series Podcast EP162
Podcast - Getting Dressed for Court
Vetting a ghostwriter? Make sure they say they'll do this one thing.
The five ways that thought leadership is a talent magnet
Hsu Untied interview with Joseph Halloum, Partner at King & Spalding
Erika Galarneau of Cades Schutte on Bringing Local Culture into Your Firm's Marketing - Passle's CMO Series EP160
Want to outflank your competitors? This is the two-part series you should be publishing in December.
Hsu Untied interview with Kristin Havranek, Partner at Goodwin
Your thought leadership should talk to the clients you have today—and the ones you want tomorrow
Halina Kochanowicz of IPH on Why Legal Marketing Needs a Shake-Up: Lessons from a CCO - Passle's CMO Series Podcast EP159
Hsu Untied interview with Victoria Smith, Partner at Squire Patton Boggs
From Innovation to Implementation: The Ethics of Generative AI in Law Firms - On Record PR
As a legal marketer, you already understand that social media brings value to your law firm. But how do you actually track the return on investment (ROI) of your efforts? How can you attribute your social media marketing...more
Implementing a lead scoring model in a law firm can significantly enhance marketing and business development efforts. However, attorneys often have valid concerns and objections to adopting new systems. It’s to be expected...more
In today's fast-moving digital world, having a well-organized Martech stack helps marketers streamline their work, use data to create personalized campaigns, and achieve efficient, measurable results across various channels. ...more
As a law firm, you may face unique challenges within the competitive legal landscape. To succeed, connecting the dots between marketing and business development isn’t just important—it’s essential. When these two functions...more
As law firms move further into the digital age, CRM (Client Relationship Management) systems have emerged as critical tools in the marketing and business development (BD) toolkit....more
While it may (or may not) be shocking that 50% of marriages end in divorce, what may be a more jarring statistic is how 77% of lawyers have experienced a failed technology implementation. And while some may take a second or...more
The world of marketing technology is ever-changing, and with these changes comes its own set of challenges and opportunities. This past year was no different. We saw more firms than ever before embracing new technologies such...more
In an era where email remains a dominant communication tool, with billions of users and even more emails sent daily, law firms of all sizes can harness the power of email marketing for business development. The return on...more
Law firms are slowly but steadily adding client-facing business development and sales professionals to their ranks and very often placing them under the leadership of Chief Marketing Officers (CMOs). Quickly, these CMOs see...more
Imagine removing your attorneys and their assistants from the CRM data input process and eliminating your “CRM adoption” roadblocks forever. That vision is now a reality - with ERM....more
Hello everyone, and welcome to another episode of On Record PR. I’m Leslie Richards, a guest host of the show and the Chief Innovation Officer at Furia Rubel Communications. Today we’re going on record with Guy Alvarez, who...more
Regular reporting delivers the key information and value that CRM users expect. Add these reports to help build more support for CRM adoption and encourage contact data sharing in your organization....more
To improve CRM adoption and contact data sharing, regular reporting is a must. These reports will provide the key information and value that CRM users expect and also drive their interest and buy-in....more
But Is Outsourcing Marketing Technology Right for Your Firm? There are many factors to consider before deciding to outsource CRM, eMarketing or Data Quality functions. To help determine if outsourcing marketing...more
A year prior to writing this, I was in Sydney talking to a law firm marketer. He asked if his firm's poor CRM usage was common elsewhere. I assured him it was. Law firm cultures that allow partners to "opt out" of policies,...more
But Is Outsourcing Marketing Technology Right for Your Firm? Smart leaders are always looking for ways to make their firms more efficient and profitable. Outsourcing some administrative functions, especially in areas...more
Planning for “Happy Ever After” - Like any good affair, a successful technology deployment requires extensive planning. There are a number of important considerations, but based on experience gained from working together...more
Often when firms embark on implementing a Client Relationship Management (CRM) system, the primary motivation is to have centralized contacts and lists so they can send clients and prospects newsletters, alerts, thought...more
Outsourcing some marketing functions, especially in areas that involve technologies to support marketing and business development, can solve a number of problems and provide important benefits for your firm and team. In our...more
Marketing departments today often spend a great deal of their time focusing on things that involve strategies and planning. To support these critical activities, they have built up and aligned key staff and resources....more
Recently, legal marketing professionals from around the globe gathered in New Orleans for the 2018 Legal Marketing Association Annual Conference. One breakout session titled, “Humanity Isn’t a Trend – It’s the Key to Digital...more