Laura Ottley of Addleshaw Goddard on What it Means to be Client-shaped and the Role of CMO- Passle's CMO Series Podcast EP157
Hsu Untied interview with Keith Enright, Partner at Gibson Dunn
Hsu Untied interview with Sandy Haberny, Partner at Quinn Emanuel
Turenna Ramirez Ortiz Shares Her Journey as One of Mexico's First Female Managing Partners
Hsu Untied interview with Michael Gerstenzang, Managing Partner at Cleary Gottlieb
Hsu Untied interview with Ali Alemozafar, Partner at Wilson Sonsini
Your firm's content has to compete against heavyweights. Here's how to give it a fighting chance.
These 27 words are the worst legal content marketing advice you'll ever hear
Hsu Untied interview with Phil Richter, Partner at Fried Frank
Five rules for building trust with the audience so you can build a following
Hsu Untied interview with Andy Bradley, Partner at Gunderson Dettmer
Jim Newell & Liz Lockett of Buchanan Ingersoll & Rooney on Cultivating Collaboration: Buchanan's Secrets to Success - Passle's CMO Series EP155
Thought leadership is a potent client service tool you didn't know you had
Hsu Untied interview with Al Araiza, Partner at Perkins Coie
Hsu Untied interview with John Hueston, Founding Partner at Hueston Hennigan
Take your relationships to another level by co-authoring thought leadership with clients and referral sources
Hsu Untied interview with Bobby Malhotra, Partner at Winston & Strawn
5 Tips For Writing Conflict Emails
Taking the Pulse of the Legal Industry Using High-Level Data: On Record PR
How Thought Leadership Determines Digital Success - Episode 3: Passle's CMO Series Digital Masterclass
A sustained increase in published thought leadership can help lateral partners and practice groups avoid the unmet business generation expectations that plague so many lateral moves. There’s a lot of commentary out there...more
For years, cross-selling has been seen as the almost unreachable holy grail of law firm business development. Firms know if they can figure out how to cross-sell their services they can increase revenue substantially and...more
No one will disagree that it is often easier to get work from existing clients than from prospective clients, yet huge obstacles to cross-selling still existing in law firms. In his book, Creating a Cross-Serving...more