Hsu Untied interview with Jake Bernstein, Partner at K&L Gates
In today's era of AI content, credible content is authoritative content
Ryan MacDougall Discusses Business Development in the Legal Industry
Alison Arjoon and Luke Ferrandino on Shaping a New Era of Collaboration with AI - Passle's CMO Series Live Podcast Special
Chase partiality, not virality, when creating thought leadership content
Six ways to stay one step ahead of your competitors' content marketing/thought leadership efforts
Laura Ottley of Addleshaw Goddard on What it Means to be Client-shaped and the Role of CMO- Passle's CMO Series Podcast EP157
Hsu Untied interview with Keith Enright, Partner at Gibson Dunn
Hsu Untied interview with Sandy Haberny, Partner at Quinn Emanuel
Turenna Ramirez Ortiz Shares Her Journey as One of Mexico's First Female Managing Partners
Hsu Untied interview with Michael Gerstenzang, Managing Partner at Cleary Gottlieb
Hsu Untied interview with Ali Alemozafar, Partner at Wilson Sonsini
Your firm's content has to compete against heavyweights. Here's how to give it a fighting chance.
These 27 words are the worst legal content marketing advice you'll ever hear
Hsu Untied interview with Phil Richter, Partner at Fried Frank
Five rules for building trust with the audience so you can build a following
Hsu Untied interview with Andy Bradley, Partner at Gunderson Dettmer
Jim Newell & Liz Lockett of Buchanan Ingersoll & Rooney on Cultivating Collaboration: Buchanan's Secrets to Success - Passle's CMO Series EP155
Thought leadership is a potent client service tool you didn't know you had
Hsu Untied interview with Al Araiza, Partner at Perkins Coie
The pandemic caused a wave of disruption throughout the legal system in 2020, and the ricocheting effects are still felt today. Initially, there was a substantial backlog of cases causing court dates to be continually pushed...more
Today’s episode is the second in a three part series on the law firm business model and how COVID-19, the recession, and rising competition will cause law firms to rapidly change. Our guest today is Toby Brown, the Chief...more
Today’s episode is the first in a three part series on the law firm business model and how COVID-19, the recession, and rising competition will cause it to rapidly change. Our guest today is someone who is uniquely qualified...more
Fee objections happen often, but they are not always what they seem. Next time a prospect objects to your firm’s fees, think about the following questions: Is it real? Is it time? Is there something else? Is that all?...more