Hsu Untied interview with Sandy Haberny, Partner at Quinn Emanuel
Turenna Ramirez Ortiz Shares Her Journey as One of Mexico's First Female Managing Partners
Hsu Untied interview with Michael Gerstenzang, Managing Partner at Cleary Gottlieb
Hsu Untied interview with Ali Alemozafar, Partner at Wilson Sonsini
Your firm's content has to compete against heavyweights. Here's how to give it a fighting chance.
These 27 words are the worst legal content marketing advice you'll ever hear
Hsu Untied interview with Phil Richter, Partner at Fried Frank
Five rules for building trust with the audience so you can build a following
Hsu Untied interview with Andy Bradley, Partner at Gunderson Dettmer
Jim Newell & Liz Lockett of Buchanan Ingersoll & Rooney on Cultivating Collaboration: Buchanan's Secrets to Success - Passle's CMO Series EP155
Thought leadership is a potent client service tool you didn't know you had
Hsu Untied interview with Al Araiza, Partner at Perkins Coie
Hsu Untied interview with John Hueston, Founding Partner at Hueston Hennigan
Take your relationships to another level by co-authoring thought leadership with clients and referral sources
Hsu Untied interview with Bobby Malhotra, Partner at Winston & Strawn
5 Tips For Writing Conflict Emails
Taking the Pulse of the Legal Industry Using High-Level Data: On Record PR
How Thought Leadership Determines Digital Success - Episode 3: Passle's CMO Series Digital Masterclass
Clinton Gary of CREDO Consulting on Collaborative Growth: A Guide for CMOs and Managing Partners - Passle's CMO Series Podcast EP152
Hsu Untied interview with Mike Burshteyn, Partner at Greenberg Traurig
You grow or stay stagnant. My point is that you either are taking action to improve yourself and your business or you are not. This is like being all talk and taking no action or being fully engaged. Action matters and there...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the 27 words that were the worst legal content marketing advice he ever heard. Those words were: "Try not to sweat the...more
Effective collaboration within a firm is built on a foundation of teamwork, communication, and trust. But how can a firm create and sustain this kind of culture? At Buchanan Ingersoll & Rooney, a leadership team led by a CEO...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how thought leadership can be a client service tool that allows attorneys to answer their clients' questions and concerns...more
Let’s talk about the important skill of asking the follow-up question. This is one of the most important skills you can develop. ...more
Google Analytics is a powerful tool that provides valuable insights into your website’s performance. For law firms, this can be a game-changer. In this blog post, we’ll explore how to leverage Google Analytics 4 (GA4) to...more
Connect with your clients (and referral sources) by using their industries’ jargon in your thought leadership marketing. When it comes to attorneys’ content marketing and thought leadership marketing efforts, their...more
Operating in a highly competitive market where attracting new clients is a critical determinant of success. Effective demand generation can make the difference between a thriving legal practice and one that struggles to find...more
Ever feel overwhelmed by marketing jargon? You’re not alone. Let’s demystify some buzzwords and explore how you’re likely already engaging in effective relationship-building through your content. This all might sound a little...more
In the competitive landscape of the legal field, establishing oneself as a thought leader is paramount. Publishing a by-lined article in a respected legal publication serves not only as a testament to a lawyer’s knowledge but...more
The world of marketing technology is ever-changing, and with these changes comes its own set of challenges and opportunities. This past year was no different. We saw more firms than ever before embracing new technologies such...more
Effective referral marketing content for plaintiffs’ firms does more than tout gaudy numbers. When plaintiffs’ attorneys and their firms publish content—including thought leadership content—aimed at their referral sources...more
Understand the business. That, as BTI Consulting CEO Michael Rynowecer has reported for years, is an attribute that General Counsel and other buyers of legal service demand from their favored outside laws firms....more
If you’re contemplating expanding, niching, or otherwise changing your legal practice, craft thought leadership content that leads the way. While promoting his October 1977 album “Heroes,” the late David Bowie said,...more
The content arms race among lawyers and law firms isn’t going anywhere anytime soon. Here’s how to stay ahead of the pack. Today, there is a fair amount of would-be buyers of legal services and would-be referral sources...more
If you think your content is only competing with your competitors’ content for your clients’ and referral sources’ attention, you don’t understand the game. Lawyers and law firms often forget that their content, including...more
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Elise Holtzman, a former practicing attorney, certified executive coach, and the founder of The Lawyer’s Edge, where she and her team help law firms grow...more
HubSpot is a terrific tool that can make a huge impact on your law firm’s digital marketing. Our clients license theHubSpot marketing for law firms platform and then ask us to help them to use it effectively. Here are 35 tips...more
As the first quarter of the year comes to a close, it’s a good idea to take stock of how the execution of your marketing plan is going so far. Don’t have a formal marketing plan? You need one. An annual marketing plan helps...more
New year, new leadership, new job, new motivation, new reality – whatever the reason, there comes a time when we are ready for new and exciting marketing initiatives. Generally, we think the starting point to getting the...more
May 17, 2021 | News + Views + To Do's Interview Robyn: Hi everyone and welcome to LISI’s News + Views + To Do’s where we talk with legal industry professionals about what’s going on in their world, how they see our industry...more
Digital marketing is any online channel used to market a good or service. In today’s world, digitally mature companies with a strategy are eight times more likely to gain market share....more
December 6, 2019 | Blog Your website is one of, if not the first, ways prospective clients will interact with your firm. What does your online presence say about your firm’s mission, philosophy, and capabilities? It’s about...more
It’s budgeting season. My favorite time of year! (Not.) This time last year I was telling anyone who asked my opinion to think long term: Don’t cut marketing spending. Invest wisely. Yes, times are scary, but it is the...more
Seth Godin has written of the fallacy of rational marketers and irrational customers. The moral of the story is that buyers, even B2B buyers, do not always act in rational ways. So no matter what you're selling, you’ll need...more