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Thought leadership, educational pieces, and other posts from our friends at the Legal Marketing Association. Follow this channel for insights on all matters #LMAMKT and biz dev.
Beacon Insights by JD Supra

Popular Reads on JD Supra

A look at some of the most widely read news, analysis, and commentary published on JD Supra during March 2025....more

JD Supra Perspectives

The Legal CMBDO: Bridging the Marketing/Business Development Divide

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The CMBDO title may be a mouthful, but it parallels a broader shift in the business world to Chief Revenue Officers and Chief Growth Officers who are responsible for both Marketing and Sales....more

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Stronger Client Relationships Start Here: The Four Behaviors That Matter

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Rebecca Edwards Hnatowski on four key behaviors that define exceptional client service ...more

JD Supra Perspectives

5 Ways to Use Data to Support Your Firm’s Content Marketing Efforts

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In recap of a recent webinar with Katie Hollar Barnard and Lauren Michaud Knotts, Paul Ryplewski explores how marketers and content strategists can leverage analytics and reader data to improve content....more

JD Supra Perspectives

How to Optimize Your Thought Leadership for AI Visibility?

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Want to optimize your firm's thought leadership so that AI platforms recognize its value and include your insights in answers to user questions? Chances are you're doing some of this already....more

JD Supra Perspectives

How to Help Your Attorneys to Produce Successful Thought Leadership – An Office Hours Recap

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Paul Ryplewski shares a recap of a recent client webinar with Katie Hollar Barnard, Managing Partner and CEO, Firesign | Enlightened Legal Marketing, and Lauren Michaud Knotts, Senior Communications & PR Manager, McGlinchey...more

JD Supra Perspectives

Why This "Non-Lawyer" Stands with the ABA

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Seasoned marketing and BD executive Jasmine Trillos-Decarie with a perspective on the critical importance of supporting the ABA today. Spoiler alert: rule of law matters....more

Beacon Insights by JD Supra

Popular Reads on JD Supra

Trending now – a look at some of the most widely read updates, analysis, and guidance published on JD Supra throughout February, 2025....more

JD Supra Perspectives

How to Maximize ROI on Law Firm Marketing and BD Activities

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Maximizing the ROI of marketing and BD activities in law firms is challenging but not impossible. Jeff Berardi explains how firms should focus on three key areas. ...more

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Mastering Integration: A Strategic Approach to Lateral Partner Success

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While recruiting top talent is a significant investment, integration remains the determining factor in whether a lateral hire ultimately succeeds. Lana J. Manganiello explains....more

JD Supra Perspectives

Intentional Marketing and Thought Leadership During Political Transitions: What Works and What Doesn’t

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During political transitions, law firms that deliver timely, intentional thought leadership can reinforce expertise, build client trust, and turn uncertainty into opportunity. ...more

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Your Firm’s Success in 2025? Experts Say…

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Top professional services experts share game-changing strategies for 2025. ...more

Stefanie Marrone Consulting

Will Law Firm Marketing Change Under the Trump Administration?

While law firm marketing isn’t directly dictated by who’s in the White House, economic policies, regulatory shifts and changes in corporate priorities can all influence how law firms position themselves....more

JD Supra Perspectives

Using Reader Data and Analytics to Market Your Firm & Grow Business: 10 Best Practices From the Front Lines

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Paul Ryplewski shares takeaways and insights from a recent conversation with Oliver Thoenen, Senior Communications Manager at Hinshaw and Culbertson, in an Office Hours Zoom session with JD Supra clients....more

Beacon Insights by JD Supra

Popular Reads on JD Supra

A recap of some of the most widely read updates, news, and commentary published on JD Supra during January, 2025....more

Beacon Insights by JD Supra

Popular Reads on JD Supra

A recap of some of the most widely read publications on JD Supra during the last month of 2024....more

JD Supra Perspectives

Leveraging Technology’s Role in Combatting Disinformation

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Kenny Gary explores various technologies that can help PR professionals navigate the complexities of the modern information landscape....more

JD Supra Perspectives

Embrace the Challenge – Five Career Tips for Legal Professionals from Firm CMO Sheenika Gandhi

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Paul Ryplewski shares a recap from his recent 'Office Hours' conversation with Sheenika Gandhi, LMA board member and CMO of Los Angeles-based law firm Greenberg Glusker....more

Beacon Insights by JD Supra

The Year in Artificial Intelligence – Popular AI Reads in 2024

A roundup of the most widely read AI-related news, updates, and guidance published on JD Supra during 2024....more

JD Supra Perspectives

The Why and ROI of Thought Leadership: Insights from the Edelman-LinkedIn Survey

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Rebecca Hnatowski shares content marketing insights and takeaways for lawyers from the recent Edelman-LinkedIn Thought Leadership Impact Report....more

JD Supra Perspectives

The Six Stages of AI Transformation in Law Firms

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There’s a lot of talk of artificial intelligence “disrupting” the legal industry. What exactly does that mean? And what shape should firms expect this disruption journey to take?...more

Beacon Insights by JD Supra

Popular Reads on JD Supra

Good work, smart folks: a look at some of the most widely read news, updates, and analysis published on JD Supra during November, 2024....more

JD Supra Perspectives

2025 Legal Marketing Trends, Opportunities, and Challenges: LMA Bay Area LSC Panel Recap

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Curious to know what's on the minds of legal marketing leaders as we head into 2025? Consider these key takeaways from the Bay Area Legal Marketing Association panel discussion "2025 Legal Marketing Trends, Opportunities,...more

Beacon Insights by JD Supra

Popular Reads on JD Supra

Good work, smart folks. A recap of some of the most widely read updates and analysis published on JD Supra during October, 2024....more

JD Supra Perspectives

Unlock the Potential of Your Marketing Team: A Guide for Lawyers

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Lawyers, if you want to build your practice effectively and efficiently, you must tap into the full potential of your marketing team....more

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