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LMAMKT Marketing Perspectives Professional Development

Thought leadership, educational pieces, and other posts from our friends at the Legal Marketing Association. Follow this channel for insights on all matters #LMAMKT and biz dev.
JD Supra Perspectives

Why Marketing & Business Development Shouldn’t Be Scary for Lawyers This Halloween

JD Supra Perspectives on

By tackling one “scare” at a time, you can build confidence, control, and comfort in growing your practice....more

JD Supra Perspectives

On Leadership, Personal Branding, and Content Strategy – ‘Office Hours’ Recap with Heather Morse

JD Supra Perspectives on

From Paul Ryplewski: my latest 'Office Hours' recap is brought to you courtesy of the generous insights and deep experience of Heather Morse, CBDO at McGlinchey Stafford and longtime client and friend to me and JD Supra....more

Stefanie Marrone Consulting

How Marketing to Other Lawyers Can Grow Your Legal Practice

It’s easy to get caught up in client work and forget about one of the most powerful growth tools right in front of you—other lawyers. Stefanie Marrone explains what to do....more

JD Supra Perspectives

Thought Leadership, Strategic PR, and Creating Content that Connects with the Media – an Office Hours Recap

JD Supra Perspectives on

Paul Ryplewski shares a recap of a recent PR/Comms conversation with Paula Zirinsky (of Zirinsky Strategy) and Lydia Bednerik Neal (of Blattel Communications)....more

Stefanie Marrone Consulting

How Lawyers Can Start Posting on LinkedIn With Confidence

Stefanie Marrone explores why posting on LinkedIn matters for lawyers, addressing common concerns that might be holding you back and providing practical tips to help you get started....more

JD Supra Perspectives

5 Ways Small and Midsize Law Firms Can Win More Pitches (and Improve Realization Rates)

JD Supra Perspectives on

Mike Mellor: Smaller law firms can significantly increase their chances of competing with large “Goliaths” by bringing an industry focus, maximizing their digital footprint, building processes and systems around the...more

Stefanie Marrone Consulting

Why Every Business Professional Needs to Be on LinkedIn

Stefanie Marrone explains why it has never been more important to be on LinkedIn and understand how it works....more

Stefanie Marrone Consulting

How Anyone Can Become a Better Public Speaker

Stefanie Marrone shares some vital tips to help you become a strong(er) public speaker....more

The Market Leaders Podcast

Market Leaders Podcast Episode 93: “Building High-Performance Teams: Strategies for Success” with guest Courtney Beauzile

In this episode of the Market Leader’s Podcast, host David Ackert engages in an insightful conversation with Courtney Beauzile, the head of Marketing, Business Development, and Communications at Robins Kaplan. Courtney shares...more

JD Supra Perspectives

Client Focus and Successful Content Marketing – Office Hours Recap with Laura Hudson

JD Supra Perspectives on

Paul Ryplewski shares thought leadership best practices in a recap of a recent conversation with friend, client, and legal marketer extraordinaire Laura Hudson....more

JD Supra Perspectives

Webinars & Online Events: Is Your Platform Optimal These Days?

JD Supra Perspectives on

Julie Savarino looks at the benefits of using LinkedIn Live for your firm's events and webinars....more

Stefanie Marrone Consulting

Enhance Your Law Firm’s Social Media Strategy: Creative Social Media Content Ideas for Every Platform

Stefanie Marrone shares some innovative post ideas to help you create a dynamic social media calendar for your law firm....more

JD Supra Perspectives

The Write Stuff: How to be a Successful Thought Leader, with Attorney Mike Volkov

JD Supra Perspectives on

Paul Ryplewski shares a recap and key takeaways from a recent conversation with compliance attorney Mike Volkov focused on how thought leadership supports his firm's business growth and establishes him as an expert in his...more

JD Supra Perspectives

Your Personal Brand: The Personal and Professional You

JD Supra Perspectives on

Your personal brand knows no bounds between personal and professional life. Paula Zirinsky, with a perspective on what matters....more

JD Supra Perspectives

The Dawn of Product Management in Legal

JD Supra Perspectives on

The second in series of four Experience Management articles by Rachel Shields Williams, Rachel Cohee, and Kieron Champion....more

JD Supra Perspectives

The Write Stuff: How to Be a Successful Thought Leader, with Attorney Will Cheek III

JD Supra Perspectives on

A recap of a recent Office Hours conversation about writing to impact your business, with attorney and thought leader Will Cheek III....more

JD Supra Perspectives

Four Quick & Easy Ways to Build Your Profile and Reach Potential Clients

JD Supra Perspectives on

Rebecca Edwards Hnatowski shares four, quick, easy, and actionable ways to elevate your profile and effectively connect with clients and prospects....more

Stefanie Marrone Consulting

Maximize Conference Connections with Your Post-Conference Action Plan

To truly leverage the potential of conference connections and insights, it’s important to have a strategic post-conference action plan. Stefanie Marrone explains....more

JD Supra Perspectives

Want to Become a Thought Leader? Start by Defining Your Personal Brand

JD Supra Perspectives on

How do you begin to define your pathway to thought leadership through your personal brand? Paula Zirinsky explains....more

EDRM - Electronic Discovery Reference Model

Illumination Zone: Episode 160 | Adrian Lurssen sits down with Kaylee & Mary

Adrian Lurssen, the Co-Founder and VP of Strategic Development at JD Supra, one of EDRM's most trusted and valued partners, returns to sit down with Kaylee & Mary to talk about the 2024 JD Supra Readers' Choice Awards and...more

The Market Leaders Podcast

Market Leader’s Podcast Episode 90: “Generations, Innovation, and Results: The Future of Legal Marketing” with John Byrne

In this episode of The Market Leaders Podcast, host David Ackert sits down with John Byrne, Chief Marketing Officer at Gould & Ratner and incoming President-elect of LMA. They explore upcoming themes and objectives for the...more

JD Supra Perspectives

Having More Power in the Business Development Process – The Thought Leadership Project

JD Supra Perspectives on

Jay Harrington and Tom Nixon break down the (polite) battle for control in the business development process. As a lawyer, you have more power and leverage the more unique and differentiated you are from the competition. This...more

Stefanie Marrone Consulting

Mastering the Art of Client Relations: A Comprehensive Guide for Lawyers to Create Stronger Relationships

Stefanie Marrone shares proven strategies for lawyers to build enduring relationships with their clients....more

Passle

Allan Schoenberg of Vinson & Elkins on Culture, Connection and the Evolving Role of Legal Comms - Passle's CMO Series Podcast...

Passle on

The role of Communications is the linchpin of effectively managing a law firm’s brand and reputation, not to mention being a key player in the development and success of a firm’s culture. Today, Will Eke is lucky to welcome...more

Stefanie Marrone Consulting

How to Effectively Support Your JD Supra Authors in 2024

Stefanie Marrone shares tips for marketers to help support and bolster your thought leaders this year....more

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