Marketing Perspectives

Redefining Value: What Today’s Legal Buyers Want - On Record PR

Furia Rubel Communications, Inc. on 4/10/2025

Gina Rubel and Jennifer Carr reflect on key insights from Legalweek 2025, focusing on how law firms must adapt to meet the expectations of today’s legal buyers. From the rise of millennial buyers prioritizing trust and...more

Six reasons to avoid pop culture references in your thought leadership content

Copo Strategies + Law Firm Editorial Service on 4/9/2025

I appreciate the lengths some attorneys are wiling to go to inject creativity into their thought leadership to make it more enjoyable for their audiences to consume. Referencing pop culture or using trendy slang words is a...more

How Law Firms Can Use Generative AI to Enhance Social Media Marketing

Good2bSocial on 4/8/2025

Social media remains one of the most powerful digital marketing channels for law firms to connect with potential clients, nurture relationships, and build authority. But standing out in a crowded feed can be challenging...more

Gareth Osborne and John Riley on How to Build Seamless Client Experiences - Episode 10 Passle's CMO Series Digital Masterclass:

Passle on 4/8/2025

Top-tier client experience is essential for law firms to stand out in a busy market. By prioritising usability and aligning with client needs, firms can showcase expertise, simplify engagement, and build trust, driving...more

072: Prepare For Trump Executive Orders To Hit Your Law Firm

Nancy Myrland - Myrland Marketing & Social... on 4/4/2025

Prepare For Trump Executive Orders To Hit Your Law Firm What happens when the Trump administration issues an executive order against your firm, or the EEOC comes knocking to question your DEI policies and programs? These 9...more

The Legal CMBDO: Bridging the Marketing/Business Development Divide

JD Supra Perspectives on 3/20/2025

The CMBDO title may be a mouthful, but it parallels a broader shift in the business world to Chief Revenue Officers and Chief Growth Officers who are responsible for both Marketing and Sales....more

Stronger Client Relationships Start Here: The Four Behaviors That Matter

JD Supra Perspectives on 3/20/2025

Rebecca Edwards Hnatowski on four key behaviors that define exceptional client service ...more

Five topic areas for thought leadership hiding in your law firm’s awards submissions

Copo Strategies + Law Firm Editorial Service on 3/20/2025

Mine your law firm’s awards submissions for thought leadership topic gold- Many law firms spend obscene amounts of time, energy, and money each year crafting awards submissions for Chambers, Legal 500, Law360, ALM/Law.com,...more

Ian Ribald of Ballard Spahr on Taking a Holistic Approach to Client Development in Legal Marketing - Passle's CMO Series Podcast...

Passle on 3/19/2025

Creating deep connections with clients can lead to new opportunities for law firms to gain a greater understanding of their goals. In today’s episode of the CMO Series Podcast, Will Eke is joined by Ian Ribald, Chief...more

You're going to want your thought leadership to pack this 1-2-3 punch if you want it to be read

Copo Strategies + Law Firm Editorial Service on 3/17/2025

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why your thought leadership today should have these three things if it stands any chance of being read by your target...more

[Podcast] AD Nauseam: Three’s a Liability

BakerHostetler on 3/17/2025

On today's episode of AD Nauseam, the discussion focuses on third-party liability, particularly ad agency liability. Amy and Daniel are joined by Sarah La Voi, and explain that ad agencies can be held liable for deceptive ads...more

How to Optimize Your Thought Leadership for AI Visibility?

JD Supra Perspectives on 3/13/2025

Want to optimize your firm's thought leadership so that AI platforms recognize its value and include your insights in answers to user questions? Chances are you're doing some of this already....more

Episode 120: Tim Cecere, President of St. Francis College in Brooklyn – Marketing and Advertising

Davidoff Hutcher & Citron LLP on 3/11/2025

In this latest episode, Host Zack Fink sits down with Tim Cecere, President of St. Francis College in Brooklyn. Tim discusses his background in marketing and advertising which gave him the tools to help take St. Francis to...more

Want your thought leadership articles to be read? Spend more time on THIS

Copo Strategies + Law Firm Editorial Service on 3/11/2025

If you’re not nailing the introductions to your thought leadership articles, good luck getting your audience to stay long enough to skim, let alone read, your articles - Far too many professionals, including attorneys,...more

Part 2: Accelerating Gender Equality in Professional Services Marketing - Passle's CMO Series REPRESENTS

Passle on 3/10/2025

In our second special episode to mark International Women's Day 2025, we catch up with inspiring women paving the way in professional services marketing and business development. They share their top tips for firms looking to...more

Part 1: Accelerating Gender Equality in Professional Services Marketing - Passle's CMO Series REPRESENTS

Passle on 3/5/2025

To celebrate International Women's Day 2025, we’re proud to present a special two-part edition of CMO Series REPRESENTS, where we spotlight the women at the forefront of driving gender equality in professional services...more

When Law Firms Become Political Targets: On Record PR

Furia Rubel Communications, Inc. on 3/4/2025

In this episode of On Record PR, Gina Rubel and Jennifer Simpson Carr go on record to discuss the top issues surrounding when law firms become political targets in 2025....more

This is what makes timely thought leadership so magical

Copo Strategies + Law Firm Editorial Service on 3/4/2025

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains that while many professional services firms, especially law firms, focus on evergreen thought leadership content, timely...more

Creating a Client-Centric Law Firm Website: From Personas to Pixel-Perfect Design

Legal Internet Solutions Inc. on 2/27/2025

The uncomfortable truth about most law firm websites? They’re digital brochures masquerading as business development tools. While your competitors showcase their office views and partner headshots, there’s a genuine...more

Intentional Marketing and Thought Leadership During Political Transitions: What Works and What Doesn’t

JD Supra Perspectives on 2/26/2025

During political transitions, law firms that deliver timely, intentional thought leadership can reinforce expertise, build client trust, and turn uncertainty into opportunity. ...more

Key Takeaways from Frontlines of Ad Campaigns Gone Wrong and Critical Claim Substantiation Missteps

Kilpatrick on 2/26/2025

Barry M. Benjamin, managing partner of Kilpatrick’s New York office and chair of its Advertising and Marketing group, was honored to present alongside La Toya Sutton of the Clorox Company, at the American Conference...more

This is the smartest $250 you’ll ever invest in your marketing

Copo Strategies + Law Firm Editorial Service on 2/26/2025

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how attorneys, and all professional services providers for that matter, can instantly elevate their personal brand in...more

Terra Davis of Knobbe Martens on Fostering Psychological Safety, Inclusion and Belonging - CMO Series REPRESENTS Podcast

Passle on 2/26/2025

In celebration of Black History Month, we’re revisiting powerful conversations with Black professionals in legal marketing to honor their expertise, contributions, and the lasting impact they've made on the industry. In...more

The Weight of Your Word: The High Stakes of Public Statements - On Record PR

Furia Rubel Communications, Inc. on 2/25/2025

In this episode of On Record PR, Jennifer Simpson Carr, Vice President of Strategic Development, speaks with Brenda Plowman, a member of Furia Rubel’s International Faculty, about a topic that can make or break a law firm’s...more

Joe Palermo and Greg Fleischmann on The Evolving Role of Marketing: What CMOs Need to Know in 2025 - Passle's CMO Series Podcast...

Passle on 2/25/2025

The world of business development and marketing in law firms is constantly changing as professionals work to adapt to new challenges, integrate technology, and redefine the ways to meet client needs. Today on the CMO Series...more

Marketing Perspectives

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