Marketing Perspectives, Business Development

Jose Casal Reflects on Living His Father's Dream and Creating a New Hispanic Culture in the U.S.

Holland & Knight LLP on 9/16/2024

Holland & Knight's Diversity Council and Hispanic Affinity Group are proud to celebrate Hispanic Heritage Month and pay tribute to the generations of Hispanics who have enriched America's history and continue to play a role...more

SWOT Analysis for Law Firms

Omnizant on 9/13/2024

SWOT is not just a fancy business acronym—it is a powerful yet straightforward framework for understanding and elevating your law firm. If you’re like a lot of lawyers, you may have launched your solo firm after spending...more

Jim Newell & Liz Lockett of Buchanan Ingersoll & Rooney on Cultivating Collaboration: Buchanan's Secrets to Success - Passle's CMO...

Passle on 9/11/2024

Effective collaboration within a firm is built on a foundation of teamwork, communication, and trust. But how can a firm create and sustain this kind of culture? At Buchanan Ingersoll & Rooney, a leadership team led by a CEO...more

How to Build Your Website with a Unique Point of Difference - Episode 4 of Passle's CMO Series Digital Masterclass

Passle on 9/5/2024

A professional services firm's website is more than just a brochure; it's the storefront for showcasing the expertise and credibility of its professionals. In Episode 4 of the CMO Series Digital Masterclass, we dive deep...more

Thought leadership is a potent client service tool you didn't know you had

Copo Strategies + Law Firm Editorial Service on 9/4/2024

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how thought leadership can be a client service tool that allows attorneys to answer their clients' questions and concerns...more

How Marketing to Other Lawyers Can Grow Your Legal Practice

Stefanie Marrone Consulting on 9/3/2024

It’s easy to get caught up in client work and forget about one of the most powerful growth tools right in front of you—other lawyers. Stefanie Marrone explains what to do....more

Leor Franks of Kingsley Napley on Stepping Up: The Journey from CMO to Board-Level Strategist - Passle's CMO Series Podcast EP154

Passle on 8/29/2024

Transitioning from CMO to Board-Level Strategist is a key career shift, expanding responsibilities and influence. In this episode of the CMO Series Podcast, Charles Cousins welcomes Leor Franks, Chief Business Development &...more

Hsu Untied interview with Laurie McNamara, Partner at Wilson Sonsini

Hsu Untied (by Richard Hsu) on 8/28/2024

An interview with Laurie McNamara, Partner at Wilson Sonsini by Richard Hsu...more

How Law Firms Can Leverage New Features on Threads for Enhanced Social Media Engagement

Good2bSocial on 8/22/2024

As social media continues to evolve, so too must the strategies that law firms use to engage with their audience. Meta’s Threads app has recently introduced a suite of new features that can be particularly beneficial for law...more

Debunking four misconceptions about thought leadership ghostwriting

Copo Strategies + Law Firm Editorial Service on 8/21/2024

Some people have misconceptions about thought leadership ghostwriting. Let’s debunk the four most prevalent ones. When you’re marketing a product or service that’s in a new or different category, misconceptions often...more

Taking the Pulse of the Legal Industry Using High-Level Data: On Record PR

Furia Rubel Communications, Inc. on 8/19/2024

In this episode of On Record PR, Gina Rubel goes on record with Mike Abbott, Head of The Thomson Reuters Institute, to discuss how data and market insights are key to crafting effective law firm strategy in an ever-changing...more

Client Onboarding: A 4-Stage Process

IR Global on 8/19/2024

An Accounting business based in Perth, Australia is taking on a lot of new Clients. That’s good… but they weren’t doing a great job of onboarding these new Clients. So they revisited and documented processes related to...more

5 Ways Small and Midsize Law Firms Can Win More Pitches (and Improve Realization Rates)

JD Supra Perspectives on 8/16/2024

Mike Mellor: Smaller law firms can significantly increase their chances of competing with large “Goliaths” by bringing an industry focus, maximizing their digital footprint, building processes and systems around the...more

How Thought Leadership Determines Digital Success - Episode 3: Passle's CMO Series Digital Masterclass

Passle on 8/15/2024

Welcome to Episode 3 of the CMO Series Digital Masterclass where we explore the best strategies from professional services marketers for building a world-class digital presence. Our latest research found that legal...more

Here's why Costco should inspire your thought leadership efforts

Copo Strategies + Law Firm Editorial Service on 8/14/2024

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the one particular philosophy embraced by Costco that professional services providers, especially lawyers, should also...more

Understanding (and Watching) Your Competition

Omnizant on 8/13/2024

Don’t jump off a cliff, even if you think your competitors are magically reaching prospects just over the edge. In reality, your firm’s path to success probably doesn’t follow the same road as your competitors, even if you...more

Hsu Untied interview with Scott Luftglass, Partner at Fried Frank

Hsu Untied (by Richard Hsu) on 8/12/2024

An interview with Scott Luftglass, Partner at Fried Frank by Richard Hsu...more

A Go-to-Market Checklist for Midsized and Boutique Law Firms

JD Supra Perspectives on 8/8/2024

Mike Mellor shares a checklist of questions leaders of midsized- and boutique firms should ask and answer to significantly increase their chances of competing with Goliaths....more

Six ways thought leadership can support your law firm’s strategic plan

Copo Strategies + Law Firm Editorial Service on 8/8/2024

Because of its versatility, thought leadership can play a pivotal role in helping law firms execute on their strategic plans. Many law firms have strategic plans that cover how their attorneys (and executives) want to grow...more

Understanding Your Client’s Key Drivers & Growth Cycles

IR Global on 8/8/2024

As a business advisor, one of the most important factors to consider when working with business owners is understanding their motivation and perspective. This is because the way a business owner thinks and acts significantly...more

EP2 CMO Series Digital Masterclass: Placing Thought Leadership At The Heart Of Your Online Brand

Passle on 8/8/2024

Welcome to Episode 2 of the CMO Series Digital Masterclass. Today, we’ll explore how thought leadership can transform your firm’s online brand. We’ve curated top digital insights from our CMO Series Podcast - links to the...more

Tim Mullane of Wilson Elser on How to Align Budgets with Your Firm’s Growth Strategy - Passle's CMO Series Podcast

Passle on 8/8/2024

Law firm budgets are under increasing scrutiny as firms face pressure to maximize efficiency, adapt to changing market conditions, and deliver more value to clients. For CMOs, understanding and aligning the marketing budget...more

Hsu Untied interview with Tim Best, Partner at Gunderson

Hsu Untied (by Richard Hsu) on 8/6/2024

An interview with Tim Best, Partner at Gunderson by Richard Hsu...more

Introducing CMO Series Digital Masterclass: Elevating Your Firm's Digital Presence

Passle on 8/6/2024

Welcome to the CMO Series Digital Masterclass, an exciting new sub-series of the CMO Series Podcast. This masterclass is designed to help professional services marketers build world-class digital platforms that enhance their...more

Building a Prosperous Future for Law Firms: On Record PR

Furia Rubel Communications, Inc. on 8/5/2024

In this episode of On Record PR, Gina Rubel goes on record with succession consultant David Wood to discuss implementing programs that secure the prosperity of law firms for future leadership....more

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