Marketing Perspectives, Content Strategy, Law Practice Management

Six reasons to avoid pop culture references in your thought leadership content

Copo Strategies + Law Firm Editorial Service on 4/9/2025

I appreciate the lengths some attorneys are wiling to go to inject creativity into their thought leadership to make it more enjoyable for their audiences to consume. Referencing pop culture or using trendy slang words is a...more

Five topic areas for thought leadership hiding in your law firm’s awards submissions

Copo Strategies + Law Firm Editorial Service on 3/20/2025

Mine your law firm’s awards submissions for thought leadership topic gold- Many law firms spend obscene amounts of time, energy, and money each year crafting awards submissions for Chambers, Legal 500, Law360, ALM/Law.com,...more

You're going to want your thought leadership to pack this 1-2-3 punch if you want it to be read

Copo Strategies + Law Firm Editorial Service on 3/17/2025

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why your thought leadership today should have these three things if it stands any chance of being read by your target...more

Want your thought leadership articles to be read? Spend more time on THIS

Copo Strategies + Law Firm Editorial Service on 3/11/2025

If you’re not nailing the introductions to your thought leadership articles, good luck getting your audience to stay long enough to skim, let alone read, your articles - Far too many professionals, including attorneys,...more

This is what makes timely thought leadership so magical

Copo Strategies + Law Firm Editorial Service on 3/4/2025

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains that while many professional services firms, especially law firms, focus on evergreen thought leadership content, timely...more

This is the smartest $250 you’ll ever invest in your marketing

Copo Strategies + Law Firm Editorial Service on 2/26/2025

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how attorneys, and all professional services providers for that matter, can instantly elevate their personal brand in...more

Joe Palermo and Greg Fleischmann on The Evolving Role of Marketing: What CMOs Need to Know in 2025 - Passle's CMO Series Podcast...

Passle on 2/25/2025

The world of business development and marketing in law firms is constantly changing as professionals work to adapt to new challenges, integrate technology, and redefine the ways to meet client needs. Today on the CMO Series...more

From Guesswork to Growth: Crafting Your Ideal Client Profile (ICP) for 2025

Legal Internet Solutions Inc. on 2/13/2025

The difference between a thriving practice and one that merely survives often comes down to a single factor: knowing exactly who you serve and how to effectively reach them at the right time with the right messaging....more

Stop stressing about the ROI of your thought leadership, OK?

Copo Strategies + Law Firm Editorial Service on 1/29/2025

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers shouldn't stress about the ROI of their thought leadership. + Learn more about Wayne Pollock:...more

Jaclyn Braga and Jenny Hills on Tapping into your Martech Stack to Compete and Win - Passle's CMO Series Podcast EP162

Passle on 1/14/2025

In today's fast-moving digital world, having a well-organized Martech stack helps marketers streamline their work, use data to create personalized campaigns, and achieve efficient, measurable results across various channels. ...more

The 2025 State of Content Marketing: What C-Suite and In-House Counsel Value Most

International Lawyers Network on 12/23/2024

As we all rush to finish up our work for the end of the year, very few things will make me stop what I’m doing and focus on them – and that, folks, is what you want to achieve with your own content....more

Avoid these 4 mistakes when making your 2025 predictions

Copo Strategies + Law Firm Editorial Service on 12/17/2024

Thought leadership content focused on your predictions for the New Year can be highly effective at positioning you favorably in the eyes of your target audience — if you avoid making these four mistakes when you create it. ...more

Erika Galarneau of Cades Schutte on Bringing Local Culture into Your Firm's Marketing - Passle's CMO Series EP160

Passle on 12/4/2024

Law firms are an important part of the communities they serve and, as such, should reflect the local culture in their brand and marketing. In today’s episode of the CMO Series Podcast, Charles Cousins is lucky enough to sit...more

Your thought leadership should talk to the clients you have today—and the ones you want tomorrow

Copo Strategies + Law Firm Editorial Service on 11/25/2024

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers' thought leadership content should speak to the clients and referral sources they have today—and the ones they...more

Halina Kochanowicz of IPH on Why Legal Marketing Needs a Shake-Up: Lessons from a CCO - Passle's CMO Series Podcast EP159

Passle on 11/21/2024

Looking beyond the legal marketing industry offers invaluable insights and fresh perspectives that can drive true innovation. In today’s episode of the Passle CMO Series Podcast, Will Eke welcomes Halina Kochanowicz, Chief...more

The Marketing Rule of 7 and Your Law Practice

Omnizant on 11/19/2024

Failing to capture prospective clients’ attention can mean lost opportunities and diminished revenue. The solution? Consistent visibility and strategic engagement. The “Rule of 7” is a classic marketing principle that...more

Consider a business development-led approach to your firm’s thought leadership

Copo Strategies + Law Firm Editorial Service on 11/11/2024

Thought leadership content focused on your clients’ issues can be a more effective tool than thought leadership content focused on timely legal developments. Most law firms’ thought leadership strategy is driven by...more

In today's era of AI content, credible content is authoritative content

Copo Strategies + Law Firm Editorial Service on 11/6/2024

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why, in today's era of AI-generated content, credible thought leadership content is authoritative thought leadership...more

Alison Arjoon and Luke Ferrandino on Shaping a New Era of Collaboration with AI - Passle's CMO Series Live Podcast Special

Passle on 11/4/2024

In this special episode of the CMO Series Podcast, we revisit a memorable session from the CMO Series Live held in New York. Eugene McCormick set the stage for an engaging discussion with Alison Arjoon, the Chief Marketing...more

Chase partiality, not virality, when creating thought leadership content

Copo Strategies + Law Firm Editorial Service on 10/30/2024

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers should chase partiality with their content marketing and thought leadership marketing efforts and not virality....more

Five ways thought leadership is a buyer’s remorse elimination tool

Copo Strategies + Law Firm Editorial Service on 10/23/2024

Thought leadership can help assure your clients that your law firm was—and still is—the right choice. I often say that thought leadership is a Swiss Army Knife. It can provide marketing benefits, business development...more

Six ways to stay one step ahead of your competitors' content marketing/thought leadership efforts

Copo Strategies + Law Firm Editorial Service on 10/17/2024

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains six ways law firms can stay out in front of their competitors' content marketing and thought leadership marketing efforts. ...more

Laura Ottley of Addleshaw Goddard on What it Means to be Client-shaped and the Role of CMO- Passle's CMO Series Podcast EP157

Passle on 10/15/2024

While many firms strive to put clients first, today we’re exploring what it truly means to be 'client-shaped' and how the role of the CMO is evolving to instil that mindset across organisations. No one is better equipped to...more

Multiple Websites for One Law Firm

Omnizant on 10/9/2024

Imagine seeing five different exit signs on the highway for the same destination. Confusing, right? Multiple sites for one firm can be similarly misleading for a law firm’s prospective clients. Some firms come to us with...more

Stop writing case studies. Start writing these instead.

Copo Strategies + Law Firm Editorial Service on 10/9/2024

There’s a more effective—and versatile—tool for showcasing your law firm’s successful representations than case studies. Want to effectively show off your law firm’s recent client successes? Stop writing cringe...more

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