Marketing Perspectives, Professional Development

Redefining Value: What Today’s Legal Buyers Want - On Record PR

Furia Rubel Communications, Inc. on 4/10/2025

Gina Rubel and Jennifer Carr reflect on key insights from Legalweek 2025, focusing on how law firms must adapt to meet the expectations of today’s legal buyers. From the rise of millennial buyers prioritizing trust and...more

Six reasons to avoid pop culture references in your thought leadership content

Copo Strategies + Law Firm Editorial Service on 4/9/2025

I appreciate the lengths some attorneys are wiling to go to inject creativity into their thought leadership to make it more enjoyable for their audiences to consume. Referencing pop culture or using trendy slang words is a...more

Five topic areas for thought leadership hiding in your law firm’s awards submissions

Copo Strategies + Law Firm Editorial Service on 3/20/2025

Mine your law firm’s awards submissions for thought leadership topic gold- Many law firms spend obscene amounts of time, energy, and money each year crafting awards submissions for Chambers, Legal 500, Law360, ALM/Law.com,...more

Want your thought leadership articles to be read? Spend more time on THIS

Copo Strategies + Law Firm Editorial Service on 3/11/2025

If you’re not nailing the introductions to your thought leadership articles, good luck getting your audience to stay long enough to skim, let alone read, your articles - Far too many professionals, including attorneys,...more

Terra Davis of Knobbe Martens on Fostering Psychological Safety, Inclusion and Belonging - CMO Series REPRESENTS Podcast

Passle on 2/26/2025

In celebration of Black History Month, we’re revisiting powerful conversations with Black professionals in legal marketing to honor their expertise, contributions, and the lasting impact they've made on the industry. In...more

Joe Palermo and Greg Fleischmann on The Evolving Role of Marketing: What CMOs Need to Know in 2025 - Passle's CMO Series Podcast...

Passle on 2/25/2025

The world of business development and marketing in law firms is constantly changing as professionals work to adapt to new challenges, integrate technology, and redefine the ways to meet client needs. Today on the CMO Series...more

Diana Lauritson of Hogan Lovells on Color, Culture, and Leadership: Raising the Next Generation of Marketing Leaders - CMO Series...

Passle on 2/20/2025

In honor of Black History Month, we’re revisiting meaningful conversations with Black professionals in legal marketing to celebrate their expertise, contributions, and the lasting impact they've made on the industry. We hope...more

No one talks about this hidden benefit of regularly producing thought leadership

Copo Strategies + Law Firm Editorial Service on 2/19/2025

Thought leadership can do more than help you market yourself and build your book of business. It can make you a better networker. There’s a transformative benefit to regularly producing thought leadership content that no...more

Fashioning Success with Betsy Wendell

Offit Kurman on 2/17/2025

In this episode of Real Talk, Real Growth, host Linda Ostovitz welcomes Betsy Wendell, owner of Octavia Boutique in Baltimore. They discuss the history of the boutique, its reputation for unique and special fashions, and...more

From Guesswork to Growth: Crafting Your Ideal Client Profile (ICP) for 2025

Legal Internet Solutions Inc. on 2/13/2025

The difference between a thriving practice and one that merely survives often comes down to a single factor: knowing exactly who you serve and how to effectively reach them at the right time with the right messaging....more

Maximize Your Law Firm Marketing ROI with Lead Scoring

Legal Internet Solutions Inc. on 2/12/2025

Law firms leaders and legal marketing mavens know how important it is to make every marketing effort count but often struggle to wrap their arms around how to evaluate their efficacy. ...more

Hsu Untied interview with Ellisen Turner, Partner at Kirkland & Ellis

Hsu Untied (by Richard Hsu) on 2/5/2025

An interview with Ellisen Turner, Partner at Kirkland & Ellis by Richard Hsu...more

Louise Henkel of Hill Ward Henderson on Building a BD-Minded Firm for the Future - Passle's CMO Series EP165

Passle on 2/4/2025

In today’s episode of the CMO Series Podcast, we explore how essential business development is for law firms to build lasting client relationships and how to build a BD-minded firm. Charles Cousins sits down with Louise...more

William McLaughlin of McNees Wallace & Nurick on Driving BD Success Step-by-Step in Any Market - Passle's CMO Series Podcast EP163

Passle on 1/21/2025

In today’s episode of the CMO Series Podcast, we explored the different ways to drive BD success in any market through building meaningful client relationships, and the range of tools and tactics that can be adapted based on...more

Want to produce better thought leadership in 2025? Be a social media lurker

Copo Strategies + Law Firm Editorial Service on 1/16/2025

Creating effective thought leadership content starts with observing what’s on the minds of your clients and referral sources so you can create content that resonates with them. As you create your list of professional New...more

Vetting a ghostwriter? Make sure they say they'll do this one thing.

Copo Strategies + Law Firm Editorial Service on 12/31/2024

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why when a lawyer or their colleagues vet a ghostwriter, the ghostwriter should make it clear that they will also be...more

Embrace the Challenge – Five Career Tips for Legal Professionals from Firm CMO Sheenika Gandhi

JD Supra Perspectives on 12/23/2024

Paul Ryplewski shares a recap from his recent 'Office Hours' conversation with Sheenika Gandhi, LMA board member and CMO of Los Angeles-based law firm Greenberg Glusker....more

Hsu Untied interview with Aaron Marienthal, Partner at McGuireWoods

Hsu Untied (by Richard Hsu) on 12/18/2024

An interview with Aaron Marienthal, Partner at McGuireWoods by Richard Hsu...more

Avoid these 4 mistakes when making your 2025 predictions

Copo Strategies + Law Firm Editorial Service on 12/17/2024

Thought leadership content focused on your predictions for the New Year can be highly effective at positioning you favorably in the eyes of your target audience — if you avoid making these four mistakes when you create it. ...more

Client Personas vs. Ideal Client Profiles: What’s the Difference?

Legal Internet Solutions Inc. on 12/16/2024

Call me Captain Obvious, but understanding your clients is critical to building a successful practice. (Yes, I know … “Thank you, Captain Obvious!!”) Two powerful tools that help achieve this understanding are client...more

Scott Rubenstein of RubyLaw on The Power of Content in Legal Marketing - EP9: Passle CMO Series Digital Masterclass:

Passle on 12/11/2024

In an industry where clients value the expertise of your professionals, content is a powerful tool to engage, nurture, and convert clients and prospects. In this episode of the CMO Series Digital Masterclass, Sam Page sits...more

Want to outflank your competitors? This is the two-part series you should be publishing in December.

Copo Strategies + Law Firm Editorial Service on 12/3/2024

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the two-part blog post, client alert, or bylined article lawyers should be publishing every December to reinforce to their...more

Celebrating Gratitude: Part 1 - CMO Series Podcast Thanksgiving Special

Passle on 11/25/2024

In this special Thanksgiving edition of the CMO Series Podcast, we bring together an inspiring group of legal marketing professionals to reflect on the people and experiences that have shaped their careers. From the mentors...more

2025 Legal Marketing Trends, Opportunities, and Challenges: LMA Bay Area LSC Panel Recap

JD Supra Perspectives on 11/20/2024

Curious to know what's on the minds of legal marketing leaders as we head into 2025? Consider these key takeaways from the Bay Area Legal Marketing Association panel discussion "2025 Legal Marketing Trends, Opportunities,...more

Five ways you’re disrespecting the consumers of your thought leadership

Copo Strategies + Law Firm Editorial Service on 11/20/2024

If you want to build a following through your thought leadership content, you need to respect the people consuming that content. Here are five ways you’re doing the opposite. Building an audience by publishing thought...more

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