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Media Advertising

BakerHostetler

Revisiting Makegoods in Media Buys

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A makegood, as the name implies, is the mechanism by which a media provider will make the advertiser whole for advertisements that don’t run at all (e.g., media is preempted by a breaking news story) or run improperly...more

BakerHostetler

Media Insights for In-House Counsel: Retail Media Networks

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As consumer habits evolve, new media channels emerge. Before the internet, brand media budgets were split between traditional media like print newspapers and magazines, radio, television, and out-of-home billboards....more

Wiley Rein LLP

7 Tips for Leveraging Artificial Intelligence While Managing Risks in Political Campaigns

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While its full potential is still untapped, artificial intelligence (AI) is poised to play a greater role during the 2024 elections and future grassroots advocacy efforts. Here are seven tips corporations and others should...more

Perkins Coie

Notes from the Field: Digital Hollywood at CES 2024

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Earlier this January, I was an industry attendee and speaker at Digital Hollywood at CES 2024, a one-day, in-person conference that kicks off the Consumer Electronics Show in Las Vegas. The event showcased the opportunities...more

Vondran Legal

Red Points sued for Defamation over DMCA takedown notice

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In an interesting case from New York Federal court, a judge denied a motion to dismiss by Defendant Red Points (an anti-piracy protection company) for submitting a take down alleging the sale of counterfeit products by the...more

Saiber LLC

Will a Decision of the High Court of Australia in a Case Involving Defamation and Social Media Have Ramifications Elsewhere?

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On September 8, 2021, the High Court of Australia ruled 5-2 in Fairfax Media Publications Pty Ltd. v. Voller that media companies in Australia could be held liable for defamation as a result of comments left by third-parties...more

Coblentz Patch Duffy & Bass

[Virtual Event] Rise&Shine: Hot Topics in the Advertising and Creative Services Community - December 10th, 9:00 am PT

Our 11th annual Rise&Shine brings the advertising, marketing services, design, and creative communities together. This year’s virtual program features the Worldwide CCO of Grey Group to explain and celebrate the primary...more

Dechert LLP

Adtech and real time bidding: ICO prepared to take action

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In a recently published blog, the Information Commissioner’s Office (“ICO”) provided an update on its review of the adtech sector and noted that, whilst two key organisations are starting to make changes and many have engaged...more

Benesch

Point Of Sale Newsletter - July 2019

Benesch on

In a signal that the FBI’s investigation into media buying and transparency is progressing, the FBI has reportedly interviewed former and current executives from multiple media buying agencies, and reports surfaced in March...more

Benesch

Point of Sale Newsletter - April 2019

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Media Transparency: An Update on the Status of the FBI/DOJ Investigation, Recovery Efforts and Best Practices Going Forward - The number of issues and areas of inquiry resulting from the revelations set forth in the...more

Womble Bond Dickinson

2018 Midterm Elections LUC Has Begun - Lowest Unit Charge Explained

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Given the intense interest in the 2018 Mid-Term elections, Lowest Unit Rate, also sometimes called Lowest Unit Charge (“LUC”) is sure to be a red-hot issue for the next 60-days. To clear up misunderstandings, here is an...more

Robinson+Cole Data Privacy + Security Insider

Tethered Drone Operator’s Part 107 Waiver Granted by FAA

A Columbus, Ohio based company, CivitasNow, has just become the second company ever (CNN was the first) to be granted a Part 107 waiver to fly drones over people by the Federal Aviation Administration (FAA). ...more

K2 Integrity

Rooting Out Conflicts of Interest

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Conflicts of interest do not thrive in sunlight. Just ask anyone in the advertising industry. Whatever follows in the wake of the recent eye-opening study of transparency in the media business, one thing is already...more

Seyfarth Shaw LLP

Financial Projections, Strategic Plans, And Customer Contract Proposals Can Be Trade Secrets

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Two competitors who do research and analysis for advertisers and media companies, concerning how television viewing impacts consumer purchasing, have been in a legal battle over alleged trade secret misappropriation, patent...more

Manatt, Phelps & Phillips, LLP

Advertising Law - February 2015 #4

“Big Data” Mergers Should Trigger Regulatory Investigation, Groups Say - The Federal Trade Commission should take a closer look when companies with “big data” consolidate or merge, consumer groups recently urged. ...more

Dorsey & Whitney LLP

Full Disclosure in Advertising – Recent Guidance from the FTC

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Enforcement efforts by the Federal Trade Commission in the area of false advertising have long emphasized the importance of disclosing material facts relevant to advertising claims to ensure that messages communicated to the...more

Morrison & Foerster LLP

FTC Warns Advertisers to Check the Fine Print in “Operation Full Disclosure”; Shot Across the Bow Could Signal Law Enforcement...

The Federal Trade Commission (FTC) announced this week that it sent warning letters to more than 60 national advertisers regarding the inadequacy of disclosures in their television and print ads. The letters are part of an...more

Manatt, Phelps & Phillips, LLP

TCPA Connect - July 2014

TCPA Suit Claims Obligation To Check Recycled Numbers - The latest company to fall prey to a Telephone Consumer Protection Act (TCPA) class action?: Twitter, facing a California suit from a plaintiff who claims...more

McDermott Will & Emery

In with the New: 2014 Privacy, Advertising and Digital Media Predictions

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Data privacy and security made the headlines practically daily in 2013. Our second annual Privacy and Data Protection 2013 Year in Review topped 65 pages! What privacy, advertising and digital media trends will make...more

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