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BakerHostetler

Revisiting Makegoods in Media Buys

BakerHostetler on

A makegood, as the name implies, is the mechanism by which a media provider will make the advertiser whole for advertisements that don’t run at all (e.g., media is preempted by a breaking news story) or run improperly...more

Coblentz Patch Duffy & Bass

[Virtual Event] Rise&Shine: Hot Topics in the Advertising and Creative Services Community - December 10th, 9:00 am PT

Our 11th annual Rise&Shine brings the advertising, marketing services, design, and creative communities together. This year’s virtual program features the Worldwide CCO of Grey Group to explain and celebrate the primary...more

Benesch

Point of Sale Newsletter - April 2019

Benesch on

Media Transparency: An Update on the Status of the FBI/DOJ Investigation, Recovery Efforts and Best Practices Going Forward - The number of issues and areas of inquiry resulting from the revelations set forth in the...more

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