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Member State Greenwashing European Commission

K&L Gates LLP

Lawn and Order: Major Steps Against Greenwashing in Europe

K&L Gates LLP on

A new and powerful wave of “greenwashing” bans will sweep the European Union (EU) shortly. The EU’s Green Claims Directive and Greenwashing Directive (together, the Green Directives) are key legislative tools being introduced...more

White & Case LLP

EU proposes Green Claims Directive to combat greenwashing

White & Case LLP on

The European Commission has proposed a directive on regulating so-called 'Green Claims', that lays down detailed rules on the substantiation, communication and verification of voluntary environmental claims and environmental...more

Morrison & Foerster LLP

Green, Greener, Greenwashing – Green Claims Marketing in the EU and Germany

Morrison & Foerster LLP on

The highlighting of ecological benefits of products or sustainability efforts and achievements has become the new normal in advertising and marketing activities. Along with these efforts goes the risk of overstating...more

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