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Teslas are everywhere these days, including for a while longer at the courthouse defending a class action lawsuit that will proceed for now. Plaintiffs' allegations that Tesla misled consumers about the self-driving features...more
Although the contexts differed, in two recent cases the NAD reviewed support for #1 claims and came to the same conclusion: the advertisers didn't meet the standard for making their "powerful" #1 claims....more
NAD Won’t Rename Supplement Maker - Innovix Pharma loses on product claims but gets to keep its calling card. Nerding Out - Aside from the intricacies of advertising, advertising law, and the disputes engendered...more
If a review site ranks your product as the top in a category, can you advertise that you’re “number 1” in that category? Not necessarily. A recent NAD decision explains why. A competitor challenged TaxSlayer’s claim that...more