News & Analysis as of

Olympics Sports Technology Sector

Foley & Lardner LLP

Beyond the Podium: Technology & Fashion in Swimming

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From the start of the modern Olympic Games, swimming has not only demonstrated athletic excellence but has also mirrored advancements in fashion and technology. Competitive swimwear has evolved significantly, embracing the...more

Foley & Lardner LLP

Beyond the Podium: Technology & Fashion in Gymnastics

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For the first time in history, Team USA’s gymnasts gathered on NBC’s “TODAY” Show to publicly unbox their team uniforms prior to competing in the 2024 Paris Olympics. Simone Biles, Suni Lee, Jordan Chiles, Jade Carey, and...more

Foley & Lardner LLP

Best in the World: Gear at the Forefront of Sports and Technology

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The best athletes in the world have converged on Paris to represent their countries and showcase their ultimate sports performances — but the athletes are not the only ones going for gold. The Paris Olympics is also an arena...more

Foley & Lardner LLP

Practice How You Play? Training Tech vs. Competition Tech

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Most athletes have probably had a coach or two quote Navy Seal Marcus Luttrell, “You play like you practice and you practice how you play.” But does this always hold true?...more

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Esports Insights and Trends - Staying current with emerging developments in the booming esports industry ...

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Leveraging its long history and extensive experience in all aspects of the sports arena, the Foley Sports Industry Team is actively immersed in the booming esports industry. Our Esports Insights and Trends will be a recurring...more

Sheppard Mullin Richter & Hampton LLP

10 EU Competition & Regulatory Trends to Watch for in 2018

Introduction - Our “trends for 2018” are only a selection of interesting developments to watch for in 2018. Within the political and legislative cycle of the European Union, 2018 promises to be an eventful year, given...more

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