News & Analysis as of

Online Platforms Content Marketing Business Development

Good2bSocial

Content Marketing for Law Firms: 12 Tips for Creating Engaging Content

Good2bSocial on

Content marketing for law firms provides plenty of opportunities for lawyers and law firms to develop unconventional and innovative ideas and strategies. Below are some tips to create engaging and remarkable content for your...more

Good2bSocial

How Law Firms Can Use Social Media to Boost Their Demand Generation Efforts

Good2bSocial on

In a world where a hashtag can break a story and a tweet can shape an opinion, the power of social media remains unmatched. While the legal industry has been slow to adopt these digital landscapes, there’s a rising tide of...more

Omnizant

Content Distribution—Think Bigger

Omnizant on

Law firms invest heavily in producing regular blog content, yet often fall short when it comes to maximizing its impact. Smart content distribution can help you get the most eyes on your expertise. Even great content won’t...more

Copo Strategies + Law Firm Editorial Service

What 2,886 newspapers can teach law firms about thought leadership

Law firms should avoid falling into the same trap that caused the demise of almost 3,000 U.S. newspapers - According to Northwestern University, since 2005, approximately 2,886 U.S. newspapers—about a third of the...more

International Lawyers Network

Turning Content into Connections: The Power of Relationship Marketing

Ever feel overwhelmed by marketing jargon? You’re not alone. Let’s demystify some buzzwords and explore how you’re likely already engaging in effective relationship-building through your content. This all might sound a little...more

International Lawyers Network

Lawyering 101: Marketing is in the Fine Print – How Every Interaction Shapes Your Brand

Lawyers understand better than most the significance of words – after all, who comprehends more than a contract lawyer that a subtle clause can either seal or sabotage a deal?...more

Omnizant

Organic vs. Paid Social Media for Law Firms

Omnizant on

As law firms look to harness the potential of social media, a fundamental question arises: Should they tread the organic path, or explore the possibilities offered by paid advertising? The answer depends on your goals—but the...more

Cornerstone Research

Omnichannel Marketing

Cornerstone Research on

In this post, we will discuss how the internet and e-commerce have prompted some firms to try to adapt their marketing strategies; the implications of these changes on purchase drivers and consumer information sources; and...more

Copo Strategies + Law Firm Editorial Service

Stop stressing out about the ROI of your thought leadership

Thought leadership is a long-term positioning play. Don’t worry about getting a quick ROI from it. If you are investing in thought leadership, don’t worry about getting a quick ROI from it. Thought leadership is...more

Omnizant

Invest in the Right Social Media Networks for Your Law Firm: Here’s How

Omnizant on

Investments should come with a return—and posting on social media is no different. But with so many platforms, how should attorneys decide where to put their time and money?...more

Omnizant

Threads Is Taking on Twitter —Should Attorneys Be Using It?

Omnizant on

Threads is the newest app from Meta/Instagram/Facebook—and it’s super hot right now. But before you hop on the bandwagon, make sure you know what to expect. We know that social media can be a great place for lawyers to stand...more

Good2bSocial

Important Questions For Your Digital Marketing Agency

Good2bSocial on

How do you choose the right digital marketing agency for your law firm? Selecting a legal marketing agency to work with can be one of the most important decisions you will make. The right agency can boost the effectiveness of...more

Omnizant

Promoting Your Firm’s Blog With Instagram

Omnizant on

Although Instagram has been around since 2010, it is only just becoming a platform that attorneys are using to their competitive advantage. Blogs on the other hand have been around (technically) for 28 years, and have been...more

Good2bSocial

Should Lawyers Start a LinkedIn Newsletter?

Good2bSocial on

LinkedIn’s recent update expanded on several components of the platform, including adding a feature where users can send a newsletter. As a result, the newsletter feature is now available to even more users. However, that...more

Good2bSocial

How Law Firm Content Marketing Can Benefit from Original Research

Good2bSocial on

Sharing your firm’s knowledge and experience through a cohesive story should be the overall goal of any law firm content marketing strategy. Take a hard look at the content you’ve been publishing. If you notice a string of...more

Good2bSocial

How Law Firms Can Create a Successful LinkedIn Content Strategy in 7 Steps

Good2bSocial on

LinkedIn can be a truly powerful tool for law firms. But to get the most from the platform, everything you post must be devised for maximum impact. Developing a robust content strategy is absolutely necessary to meeting this...more

Good2bSocial

12 Online Marketing Tools for Small Law Firms

Good2bSocial on

The digital marketing landscape covers everything from SEO to social media to PPC – and so much more. With so many channels to navigate, even the most seasoned marketing team needs a little help from time to time. ...more

Good2bSocial

A Beginner’s Guide to Keyword Research for Law Firms

Good2bSocial on

Keyword research is the foundation of an SEO strategy and other digital marketing efforts. Effective keyword research is essential if you want to reach a relevant audience online – or even be found online at all! Keyword...more

18 Results
 / 
View per page
Page: of 1

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
- hide
- hide