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Content Marketing for Law Firms: 12 Tips for Creating Engaging Content

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Content marketing for law firms provides plenty of opportunities for lawyers and law firms to develop unconventional and innovative ideas and strategies. Below are some tips to create engaging and remarkable content for your...more

Good2bSocial

How Law Firms Can Use Social Media to Boost Their Demand Generation Efforts

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In a world where a hashtag can break a story and a tweet can shape an opinion, the power of social media remains unmatched. While the legal industry has been slow to adopt these digital landscapes, there’s a rising tide of...more

Copo Strategies + Law Firm Editorial Service

What 2,886 newspapers can teach law firms about thought leadership

Law firms should avoid falling into the same trap that caused the demise of almost 3,000 U.S. newspapers - According to Northwestern University, since 2005, approximately 2,886 U.S. newspapers—about a third of the...more

International Lawyers Network

Turning Content into Connections: The Power of Relationship Marketing

Ever feel overwhelmed by marketing jargon? You’re not alone. Let’s demystify some buzzwords and explore how you’re likely already engaging in effective relationship-building through your content. This all might sound a little...more

International Lawyers Network

Lawyering 101: Marketing is in the Fine Print – How Every Interaction Shapes Your Brand

Lawyers understand better than most the significance of words – after all, who comprehends more than a contract lawyer that a subtle clause can either seal or sabotage a deal?...more

Copo Strategies + Law Firm Editorial Service

Stop stressing out about the ROI of your thought leadership

Thought leadership is a long-term positioning play. Don’t worry about getting a quick ROI from it. If you are investing in thought leadership, don’t worry about getting a quick ROI from it. Thought leadership is...more

Good2bSocial

A Lawyer’s Guide to Writing Successful Marketing Video Scripts

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All great video marketing campaigns start with great video scripts. Voiceover, music, visuals—these all enhance your story, but that story needs to be on paper first. Your creative team can only do so much to enhance your...more

Copo Strategies + Law Firm Editorial Service

Building a law firm off of 1.7 million TikTok followers - Legally Contented podcast

[Listen to this episode on Apple Podcasts, Spotify, or Amazon: https://podcasts.apple.com/us/podcast/legally-contented/id1612322032 https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30 ...more

Good2bSocial

Important Questions For Your Digital Marketing Agency

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How do you choose the right digital marketing agency for your law firm? Selecting a legal marketing agency to work with can be one of the most important decisions you will make. The right agency can boost the effectiveness of...more

Good2bSocial

How Law Firm Content Marketing Can Benefit from Original Research

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Sharing your firm’s knowledge and experience through a cohesive story should be the overall goal of any law firm content marketing strategy. Take a hard look at the content you’ve been publishing. If you notice a string of...more

Good2bSocial

12 Online Marketing Tools for Small Law Firms

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The digital marketing landscape covers everything from SEO to social media to PPC – and so much more. With so many channels to navigate, even the most seasoned marketing team needs a little help from time to time. ...more

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