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Mayer Brown

Using Customer-Facing Platforms in Multi-Channel Approach

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Companies, across a variety of industries, are increasingly taking a multi-channel approach to core product and service delivery. While a company-owned website or app often remains the primary way for the company to interface...more

Omnizant

Content Distribution—Think Bigger

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Law firms invest heavily in producing regular blog content, yet often fall short when it comes to maximizing its impact. Smart content distribution can help you get the most eyes on your expertise. Even great content won’t...more

Omnizant

Organic vs. Paid Social Media for Law Firms

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As law firms look to harness the potential of social media, a fundamental question arises: Should they tread the organic path, or explore the possibilities offered by paid advertising? The answer depends on your goals—but the...more

Omnizant

Threads Is Taking on Twitter —Should Attorneys Be Using It?

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Threads is the newest app from Meta/Instagram/Facebook—and it’s super hot right now. But before you hop on the bandwagon, make sure you know what to expect. We know that social media can be a great place for lawyers to stand...more

Good2bSocial

11 Elements of a Successful eBook for Your Law Firm

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With the rise of tablet and e-reader popularity, ebooks have become an important part of legal thought leadership. Ebooks are an incredibly powerful lead-generation tool and a key piece of a robust content marketing strategy....more

Omnizant

Optimizing Your Law Firm’s Website for Voice Search

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Hey Siri, Okay Google, Alexa…where can I find a good lawyer? Robot assistants have made verbal queries easier and more popular than ever. But what does this mean for attorney websites? Is it really necessary to optimize your...more

Good2bSocial

How Law Firms Can Create a Successful LinkedIn Content Strategy in 7 Steps

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LinkedIn can be a truly powerful tool for law firms. But to get the most from the platform, everything you post must be devised for maximum impact. Developing a robust content strategy is absolutely necessary to meeting this...more

Good2bSocial

Podcasting for Law Firms: 8 Steps to Get Started

Good2bSocial on

Did you know almost 60% of Americans listen to podcasts? Not only do podcasts provide audiences with a convenient means of consuming complex information, but they’re also an increasingly important channel for generating brand...more

Casetext

How To Start a Law Firm Without a Plan or Budget - Day 11: Good marketing means less selling

Casetext on

Let’s talk now about how you make it easy for your avatar to find you. After all, if you’re setting everything up to make that person happy, you have to be able to get together. You need to develop a marketing strategy. For...more

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