Improving Quality of Video Content: Strategic Communications with NP Strategy
Video tips from the lawyer who pioneered educational legal videos on YouTube - Legally Contented podcast
Knowing When it's the Best Time to Utilize Video: Strategic Communications with NP Strategy
Podcast: The Briefing from the IP Law Blog - YouTube Removes 150 Videos from Popular AniTuber’s Channel
The Briefing from the IP Law Blog: YouTube Removes 150 Videos from Popular AniTuber’s Channel
Law Brief: The Legal Perils of Video Marketing
Strong demand for web video bodes well for media investments
Richard Hsu on Creating Videos to Promote Your Law Practice - LMA Tech 2013 Replay
Video Sharing App Vine Hit with Takedown Notice from Prince
In today’s digital age, social media is not only a powerful tool to connect with people but also a keystone for building trust for your firm. Nowadays, the average consumer checks reviews and likes on Linkedin, Facebook,...more
In the dynamic world of legal marketing, maintaining a robust and consistent online presence is more crucial than ever. The year 2024 brings with it new challenges and opportunities for law firms looking to enhance their...more
Video marketing has become a powerful tool for businesses across various industries, including law firms. With the potential to engage, educate, and convert potential clients, video content can significantly enhance your...more
Content marketing is such a broad term that it can be difficult to know what falls under the umbrella. Which items make the right statement for your firm? What will promote your firm effectively? Review these types of content...more
Recent research showed that social media is an incredibly powerful platform for marketers, achieving the highest ROI of any channel (according to HubSpot’s 2023 Marketing Strategy Trends Report). For social media marketers,...more
Every day, thousands of people are turning to podcasting as a way to grow their businesses, make new connections, and gain exposure. A recent survey by Techsurvey found that 33% of Americans are listening to podcasts at least...more
The scope of social media management has expanded significantly in recent years. Many firms struggle to take advantage of all that social media has to offer, because they simply don’t have the time or resources to dedicate to...more
We all know that websites are a key component of a business today. In an increasingly digital landscape, a law firm’s website is its virtual storefront. Too often, law firms focus a great deal of attention on design...more
As a YouTube creator myself (check out my popular legal information channel here), I have recently come to post "short" videos. These are videos under one minute, where I usually post them as a "teaser" and post a link to...more
Threads is the latest social media app to gain popularity, and since its creation many law firms have joined the app. However, many still wonder what they should post on the app and what type of content will perform best....more
HubSpot is a beacon of valuable knowledge for marketers. They’ve recently released their latest report, a free State of Marketing Report (updated for 2023) with lots of insights that can inform savvy legal marketers....more
Video is becoming more than a “nice to have” – it’s essential for law firm marketing. Video not only gains interest across more channels, but it can also add credibility to your content. Production value doesn’t matter as...more
Video presents the most opportunity for today’s marketers. Need some proof? 94% of video marketers say video has helped increase user understanding of their product or service, and 84% of marketers say video has helped them...more
We’ve written about S.E.O. before, from getting started to structured data, and we will write about it again. S.E.O. is a big topic and it’s changing all the time. So, how are you supposed to digest all this S.E.O....more
We’re living in the age of social media overload as usage numbers are higher than ever. In fact, half of the entire world’s population is active on social media (Statista)...more
Hopefully, your digital marketing strategy is already full of video. If not, it should be! Video is crucial to an effective inbound marketing strategy. Reports show that 59% of marketers find video marketing to be at least...more
Internet marketing for law firms is a necessity in today’s technology-driven world. Having a well-maintained website, active social media profiles, and compelling online advertising are now table stakes for law firms whose...more
Thought leadership is as much a client and referrer retention tool as it is a marketing and business development tool. Promote your clients and referral sources by inviting them to share the stage with you....more
When it comes to your law firm, your expertise is your product. Along with blogs, thought leadership papers and videos, podcasts are a great way to highlight your knowledge and assure potential clients of your credibility....more
For many lawyers, LinkedIn remains an untapped resource for new leads and business opportunities. Though LinkedIn is a crucial tool for lawyers, simply being on the platform is not enough. To drum up those leads, you need to...more
Video is hands-down the most effective marketing medium law firms can use today and adding video to your emails is a great way to boost your email conversions. Video makes complex topics simple, audiences crave it, and it...more
If your firm is active on YouTube, it’s likely that you’re looking for ways to get more views and keep viewers engaged. Keeping viewers interested in your video until the very end is a great goal for improving video...more
Video content continues to be king, but don’t let the demand for content sacrifice overall quality. NPS Video Services Specialist Evan Barbare spells out some easy tips for improving video content to maximize impact....more