Popular, FTC Act, Advertising

Façade, Fraud: FTC Final Rule Banning Fake Reviews

Venable LLP on 8/16/2024

On August 14, the Federal Trade Commission (FTC) announced a final rule aimed at protecting American consumers against fake reviews and testimonials. The rule, approved through a 5-0 vote, comes after nearly two years of...more

FTC Continues Focus on Disclosure of Health Information to Third-Party Technologies

BakerHostetler on 5/23/2024

A recently announced settlement with online alcohol addiction treatment service Monument Inc. demonstrates the Federal Trade Commission’s (FTC) continued focus on the use and disclosure of health data. The proposed settlement...more

Chargebacks911 Settlement Highlights FTC and AG Scrutiny of Chargeback Mitigation Practices

Kelley Drye & Warren LLP on 11/10/2023

This week, the FTC and Florida AG announced a settlement with Chargebacks911, a chargeback mitigation company that touted its ability to help companies respond to and reverse consumer credit card disputes. The FTC and Florida...more

Leaked FTC Civil Investigative Demand to OpenAI Provides a Rare Preliminary View of the Future of AI Enforcement

ArentFox Schiff on 8/3/2023

On July 13, 2023, The Washington Post broke the news that the Federal Trade Commission (FTC) had issued a Civil Investigative Demand (CID) — a sort of a pre-litigation subpoena as part of what is supposed to be a nonpublic...more

Increased Regulatory Scrutiny on Health Technology Companies’ Use of Advertising Technologies

Fenwick & West LLP on 3/30/2023

The proliferation of health apps and connected devices that allow individuals to track their health conditions, treatment, medications, fitness, fertility, sleep, mental health, diet and other vital areas has led to increased...more

FTC Brings Enforcement Action under FTC Act and Health Breach Notification Rule Based on GoodRx’s Use of Advertising Tracking...

Epstein Becker & Green on 2/7/2023

On February 1, 2023, the FTC announced a proposed $1.5 million settlement with GoodRx Holdings, based on alleged violations of the Federal Trade Commission Act (“FTC Act”) and Health Breach Notification Rule (“HBNR”) for...more

Federal Trade Commission's Glass Door into the (Made in) USA

Holland & Knight LLP on 1/27/2023

The Federal Trade Commission (FTC) has increasingly prosecuted more deceptive U.S. origin claims under Section 5 of the FTC Act since the start of the COVID-19 pandemic than in the previous decade. This uptick in...more

Food & Beverage Litigation Update - December 2022 #2

Shook, Hardy & Bacon L.L.P. on 12/19/2022

LEGISLATION, REGULATIONS & STANDARDS - Evaluation of FDA Human Foods Program Finds Culture of “Constant Turmoil” - An independent review commissioned by the U.S. Food and Drug Administration (FDA) of the Human Foods Program...more

Wiley Consumer Protection Download (September 20, 2022)

Wiley Rein LLP on 9/21/2022

Regulatory Announcements- FTC Holds September Open Commission Meeting and Votes to Approve Government and Business Impersonation Fraud NPRM, Gig Work Policy Statement, and Dark Patterns Report. On September 15, the FTC held...more

Branding the Future: Advertising Law, the Metaverse, and NFTs - Part 1

Venable LLP on 8/29/2022

In his 1992 sci-fi thriller Snow Crash, author Neal Stephenson allowed his characters to escape from a dystopian Los Angeles into a completely virtual realm he called the metaverse. Thirty years later, in the age of...more

Environmental Marketing Claims: Regulatory and Litigation Outlook

Beveridge & Diamond PC on 8/13/2021

As consumers, investors, and other stakeholders are focused more than ever on the impacts of their purchasing and investment decisions, companies are seeking to convey information on the environmental attributes of their...more

Second Circuit Overturns FTC Ruling That Trademark Agreements Violated Section 5

Faegre Drinker Biddle & Reath LLP on 6/30/2021

At a time when antitrust enforcers, federal legislators and courts are heavily focused on technology platforms and digital advertisers like Google and Facebook, on June 11, 2021, the Second Circuit vacated an administrative...more

Breaking Down the Opportunities and Risks of Virtual Storefronts

Manatt, Phelps & Phillips, LLP on 10/9/2020

The COVID-19 global pandemic has accelerated the digital transformation of the retail industry as shoppers shift more of their spending online. Global online purchase volume increased 31% from June 2019 to June 2020, with...more

Is #ad Going Away? – The FTC’s Endorsement Guidelines to Be Examined

Manatt, Phelps & Phillips, LLP on 2/28/2020

The Federal Trade Commission (FTC) recently announced it is seeking public comment on whether to make changes to its Endorsement Guides as part of its systematic review of all current FTC rules and guides. The Endorsement...more

#Trending: The FTC has stepped up regulatory investigations on social media. Is your company in compliance?

Hogan Lovells on 1/4/2018

Facebook, Instagram, YouTube, and other social media platforms have become the format of choice for many companies that want to advertise their products and services. At the same time, the U.S. Federal Trade Commission (FTC)...more

FTC Settles with Targeted Digital Advertising Company over Supercookie Advertising Practices

Ballard Spahr LLP on 12/27/2016

The Federal Trade Commission (FTC) has entered into a proposed consent order requiring digital advertising company Turn Inc. to include a clear and conspicuous notice detailing how it collects, uses, or shares information...more

The 2015 FTC Policy Statement: An Advertisement Can Be Deceptive Based On Its Formatting

Akerman LLP on 6/6/2016

Starting a few years ago, the FTC began increasing its efforts to address online disclosures in new media. For example, in 2013, the FTC issued .com Disclosures: How To Make Effective Disclosures in Digital Advertising, which...more

Innovative Social Media Marketing Cannot Overlook Old-Fashioned Compliance

Morrison & Foerster LLP - Social Media on 5/5/2016

Social media is all about innovation, so it is no surprise that social media marketers are always looking for innovative ways—such as courting social media “influencers” and using native advertising—to promote products and...more

Today's Popular Updates › FTC Act › Advertising

"My best business intelligence, in one easy email…"