Hsu Untied interview with Christine Woodin, Partner at Hueston Hennigan
Hsu Untied interview with Chris Bowley, Principal at Fish & Richardson
Law School Toolbox Podcast Episode 478: Quick Tips -- LinkedIn Best Practices for Law Students
Hsu Untied interview with Jake Bernstein, Partner at K&L Gates
Bar Exam Toolbox Podcast Episode 287: Summary of Real Property Topics (Part 1)
Law School Toolbox Podcast Episode 477: The History and Future of the Bar Exam (w/Dean Jackie Gardina)
Amanda Schneider on How to Integrate Individual and Law Firm Brands Online - Passle's CMO Series Digital Masterclass
Hsu Untied interview with Olga Berson, Partner at Morgan Lewis
Alison Arjoon and Luke Ferrandino on Shaping a New Era of Collaboration with AI - Passle's CMO Series Live Podcast Special
Hsu Untied interview with Brian Cook, Partner at O'Melveny
Law School Toolbox Podcast Episode 476: Executive Functioning Skills for Law Students with ADHD (w/Emily Haan)
Bar Exam Toolbox Podcast Episode 285: Reflections from a California Bar Exam Grader – Part 2 (w/Jennifer Barry)
Law School Toolbox Podcast Episode 475: Quick Tips -- How to Predict What's on Your Law School Exams
Hsu Untied interview with Lisa Zang, Partner at Wilson Sonsini
Passle's CMO Series Digital Masterclass: Anders Holt and Chris Eatherton on Crafting a Winning RFP for Professional Services Websites
Bar Exam Toolbox Podcast Episode 284: Reflections from a California Bar Grader – Part 1 (w/Jennifer Barry)
Law School Toolbox Podcast Episode 474: Thriving in Law School with ADHD (w/Rawi Nanakul)
Hsu Untied interview with Keith Enright, Partner at Gibson Dunn
Hsu Untied interview with Gabe Gross, Partner at Latham
Mastering Legal Writing: Elevate Your Written Advocacy – Speaking of Litigation Video Podcast
In this special episode of the CMO Series Podcast, we revisit a memorable session from the CMO Series Live held in New York. Eugene McCormick set the stage for an engaging discussion with Alison Arjoon, the Chief Marketing...more
There’s a more effective—and versatile—tool for showcasing your law firm’s successful representations than case studies. Want to effectively show off your law firm’s recent client successes? Stop writing cringe...more
Whether you’re confident in your social media skills or still think it’s something “the kids use,” social media can give your networking efforts a significant boost. Social media is just one tactic in your toolbelt, and how...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how lawyers' thought leadership content has to compete against a plethora of media outlets and content creators—not just...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how thought leadership can be a client service tool that allows attorneys to answer their clients' questions and concerns...more
Because of its versatility, thought leadership can play a pivotal role in helping law firms execute on their strategic plans. Many law firms have strategic plans that cover how their attorneys (and executives) want to grow...more
An interview with Tim Best, Partner at Gibson Dunn by Richard Hsu...more
In this episode of On Record PR, Gina Rubel goes on record with succession consultant David Wood to discuss implementing programs that secure the prosperity of law firms for future leadership....more
Inspiration can hit you anytime. When it does, you know it instantly. Many times, the timing is inconvenient. When this happens, you have to take steps to not lose that inspiration. It happens to me frequently and at...more
Fresh from the COO panel at CMO Series Live in New York, Ralph Allen, Chief Operating Officer of Kelley Drye & Warren, joins the CMO Series Podcast to share his insights on strategically aligning law firm operations with...more
Discussing *why* you’d approach a legal issue a certain way can help you more quickly build rapport and trust with your target audiences than discussing *how* you’d approach it....more
Episode 5 of the pLAWdcast features guest? Neil Brown?, President of The Poynter Institute. Michael discusses the history and mission of Poynter, as well as journalism training, media literacy, and the future of the news...more
Every law firm is at a different stage of professionalizing its approach to business development. Today, Will Eke has the pleasure of talking to Nicole Miles the Chief Clients & Markets Officer for Dentons Canada Region, to...more
Don’t sleep on how timely thought leadership can position you and your colleagues as authorities on the areas of law you practice or the industries you serve. Lawyers and their law firms often view timely thought...more
Navigating the dynamic terrain of social media is a crucial element for law firms striving for success in the contemporary landscape. In this fast-paced digital era, staying ahead of strategies to leverage threads the curve...more
Days after graduation, Emily Brady’s career took an unexpected turn. “Does anyone know what SEO is?” she remembers a colleague asking. She didn’t at the time. But as a content developer, she was naturally curious. So she...more
Remember the days when you did good work and new clients came in and you didn’t have fancy words for all of your business development activities? Well, those days are long gone. But bear with me, we’re not diving into a...more
Effective referral marketing content for plaintiffs’ firms does more than tout gaudy numbers. When plaintiffs’ attorneys and their firms publish content—including thought leadership content—aimed at their referral sources...more
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by John Hellerman. John Hellerman is the President of Hellerman Communications, an award-winning corporate communications agency positioning professionals to...more
An interview with Heidi Mayon, Partner at Simpson Thacher by Richard Hsu...more
The law firms that consistently publish thought leadership can gain a recruiting advantage over their competitors that do not. We like to think about thought leadership as a core marketing and business development tool for...more
If you’re contemplating expanding, niching, or otherwise changing your legal practice, craft thought leadership content that leads the way. While promoting his October 1977 album “Heroes,” the late David Bowie said,...more
Lawyers should consider working with a ghostwriter when they appreciate the role content plays in their marketing, have a niche or target audience, do not have the time to write thought leadership content, and do not enjoy...more
If you think your content is only competing with your competitors’ content for your clients’ and referral sources’ attention, you don’t understand the game. Lawyers and law firms often forget that their content, including...more
Hey Siri, Okay Google, Alexa…where can I find a good lawyer? Robot assistants have made verbal queries easier and more popular than ever. But what does this mean for attorney websites? Is it really necessary to optimize your...more