Hsu Untied interview with Rafi Azim-Khan, Partner at Crowell
EP5 - CMO Series Digital Masterclass: What it Takes to Build a World-Class Digital Presence
Passle CMO Series Live Special: Iris Jones of Akerman on How to Stand Out and Deliver Results
John Austin-Brooks of Abel + Imray on Taking a BD-Led Approach to Conferences and Events - Passle's CMO Series EP156
Hsu Untied interview with Sandy Haberny, Partner at Quinn Emanuel
Bar Exam Toolbox Podcast Episode 283: Quick Tips -- Bar Exam Pre-Logistics
Law School Toolbox Podcast Episode 473: Being Yourself in a Job Interview (w/Sadie Jones)
Hsu Untied interview with Anita Choi, Partner at MoFo
Conversations With An NFL General Counsel
Turenna Ramirez Ortiz Shares Her Journey as One of Mexico's First Female Managing Partners
Hsu Untied interview with Michael Gerstenzang, Managing Partner at Cleary Gottlieb
CMO Series Live Special: Kelly Harbour and Terra Liddell on Unlocking the Potential of Data for Business Development
Hsu Untied interview with Ali Alemozafar, Partner at Wilson Sonsini
Your firm's content has to compete against heavyweights. Here's how to give it a fighting chance.
Bar Exam Toolbox Podcast Episode 282: The Most Common Reasons People Fail the Bar Exam (w Ryan Gurson from Themis)
Law School Toolbox Podcast Episode 472: Creativity, Goal Setting, and Personal Growth (w/Anne Ditmeyer)
Hsu Untied interview with Phil Richter, Partner at Fried Frank
Bar Exam Toolbox Podcast Episode 281: Why Do People Fail the Bar Exam? BET Tutors Weigh In (Part 2)
Law School Toolbox Podcast Episode 471: Life as a Trial Lawyer (w/Jim Brosnahan)
Alessandria San Roman Shares Her Cuban-American Journey and Its Influence on Her Legal Career
In this episode of the CMO Series Digital Masterclass, Charlie invites Julie Chodos, Chief Marketing and Business Development Officer at Axinn, and Duncan Shaw, Chief Creative Officer at Living Group to guide us through...more
Whether you’re confident in your social media skills or still think it’s something “the kids use,” social media can give your networking efforts a significant boost. Social media is just one tactic in your toolbelt, and how...more
In today’s rapidly evolving legal landscape, relationship marketing remains a cornerstone for business development. However, the strategies that worked in the past need to be updated to resonate with the expectations of...more
Stefanie Marrone explores why posting on LinkedIn matters for lawyers, addressing common concerns that might be holding you back and providing practical tips to help you get started....more
Inspiration can hit you anytime. When it does, you know it instantly. Many times, the timing is inconvenient. When this happens, you have to take steps to not lose that inspiration. It happens to me frequently and at...more
Don’t overthink thought leadership. Two simple words describe why it works—and should guide your thought leadership strategy and execution. At bottom, thought leadership is about two words: perceived authority. Thought...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why conventional wisdom might be wrong about lawyers having to speak at industry events and conferences to build their...more
Amanda Schneider is the Chief Marketing and Business Development Officer for Epstein Becker Green, a national super boutique in the US, and the ILN's member firm for New York and Washington, DC as well as its founding member...more
“Delivering value” is a core talking point for all legal marketers, but how much value are firms delivering in their marketing and BD efforts and how can they ensure each client interaction delivers on that promise of value? ...more
The landscape for professional services business development is changing. Clients are less loyal to firms and individual fee earners, and strong relationships are no longer enough to guarantee repeat business. These are...more
An interview with Katie Prescott, Principal at Fish & Richardson by Richard Hsu...more
Episode 5 of the pLAWdcast features guest? Neil Brown?, President of The Poynter Institute. Michael discusses the history and mission of Poynter, as well as journalism training, media literacy, and the future of the news...more
In today’s landscape of business and relationship development, sharing content has become a cornerstone strategy. While it might seem counterintuitive to share the limelight with others by quoting or referencing them in your...more
Join us as we celebrate this season of Thanksgiving with our wonderful community of CMO Series Podcast friends. We’re lucky to be joined by some of the world’s top Marketing and Business Development leaders in the legal...more
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by John Hellerman. John Hellerman is the President of Hellerman Communications, an award-winning corporate communications agency positioning professionals to...more
The law firms that consistently publish thought leadership can gain a recruiting advantage over their competitors that do not. We like to think about thought leadership as a core marketing and business development tool for...more
If you’re contemplating expanding, niching, or otherwise changing your legal practice, craft thought leadership content that leads the way. While promoting his October 1977 album “Heroes,” the late David Bowie said,...more
As legal professionals, optimizing your LinkedIn presence is essential to grow your network, engage with potential clients, and showcase your expertise. The platform is moving away from casual, opinionated content and back...more
Lawyers should consider working with a ghostwriter when they appreciate the role content plays in their marketing, have a niche or target audience, do not have the time to write thought leadership content, and do not enjoy...more
If you think your content is only competing with your competitors’ content for your clients’ and referral sources’ attention, you don’t understand the game. Lawyers and law firms often forget that their content, including...more
Listened to a podcast lately? You’re not alone — according to recent statistics, six in ten adults listened to at least one podcast in 2022, and four in ten have listened to one in the last month. And there are more than...more
If you want to boost traffic, generate leads, and obtain more clients, then it’s essential to develop a content marketing strategy. Many legal marketers find that’s easier said than done. How can you create compelling content...more
Your thought leadership content is a potent marketing and business development tool because it allows clients and referral sources to sample what a working relationship with you might look like....more
Consistent content creation complements your face-to-face business development efforts by showing you are qualified to serve your clients - Some attorneys are uncertain about the relationship between their content...more
Deliberate planning is important for several reasons and is important to think about at this time of year. It helps you to set goals and create a roadmap for achieving them. It also helps to anticipate potential challenges...more