Hsu Untied interview with Rafi Azim-Khan, Partner at Crowell
EP5 - CMO Series Digital Masterclass: What it Takes to Build a World-Class Digital Presence
Passle CMO Series Live Special: Iris Jones of Akerman on How to Stand Out and Deliver Results
John Austin-Brooks of Abel + Imray on Taking a BD-Led Approach to Conferences and Events - Passle's CMO Series EP156
Hsu Untied interview with Sandy Haberny, Partner at Quinn Emanuel
Bar Exam Toolbox Podcast Episode 283: Quick Tips -- Bar Exam Pre-Logistics
Law School Toolbox Podcast Episode 473: Being Yourself in a Job Interview (w/Sadie Jones)
Hsu Untied interview with Anita Choi, Partner at MoFo
Conversations With An NFL General Counsel
Turenna Ramirez Ortiz Shares Her Journey as One of Mexico's First Female Managing Partners
Hsu Untied interview with Michael Gerstenzang, Managing Partner at Cleary Gottlieb
CMO Series Live Special: Kelly Harbour and Terra Liddell on Unlocking the Potential of Data for Business Development
Hsu Untied interview with Ali Alemozafar, Partner at Wilson Sonsini
Your firm's content has to compete against heavyweights. Here's how to give it a fighting chance.
Bar Exam Toolbox Podcast Episode 282: The Most Common Reasons People Fail the Bar Exam (w Ryan Gurson from Themis)
Law School Toolbox Podcast Episode 472: Creativity, Goal Setting, and Personal Growth (w/Anne Ditmeyer)
Hsu Untied interview with Phil Richter, Partner at Fried Frank
Bar Exam Toolbox Podcast Episode 281: Why Do People Fail the Bar Exam? BET Tutors Weigh In (Part 2)
Law School Toolbox Podcast Episode 471: Life as a Trial Lawyer (w/Jim Brosnahan)
Alessandria San Roman Shares Her Cuban-American Journey and Its Influence on Her Legal Career
In this episode of the CMO Series Digital Masterclass, Charlie invites Julie Chodos, Chief Marketing and Business Development Officer at Axinn, and Duncan Shaw, Chief Creative Officer at Living Group to guide us through...more
There’s a more effective—and versatile—tool for showcasing your law firm’s successful representations than case studies. Want to effectively show off your law firm’s recent client successes? Stop writing cringe...more
This special episode of the CMO Series Podcast was recorded live at the Lex Mundi Annual Conference in Toronto where Alistair Bone was joined by Iris Jones, Akerman's Chief Marketing and Client Development Officer. Iris...more
In this special episode of the CMO Series Podcast, we revisit an incredible session at CMO Series Live in New York this Summer. Cam Dobinson was joined on stage by Kelly Harbour, Chief Business Development Officer at...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how lawyers' thought leadership content has to compete against a plethora of media outlets and content creators—not just...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how thought leadership can be a client service tool that allows attorneys to answer their clients' questions and concerns...more
Transitioning from CMO to Board-Level Strategist is a key career shift, expanding responsibilities and influence. In this episode of the CMO Series Podcast, Charles Cousins welcomes Leor Franks, Chief Business Development &...more
Because of its versatility, thought leadership can play a pivotal role in helping law firms execute on their strategic plans. Many law firms have strategic plans that cover how their attorneys (and executives) want to grow...more
An interview with Tim Best, Partner at Gibson Dunn by Richard Hsu...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how our thought leadership content allows us to be in multiple places at once, and how it works for us 24 hours a day, 7...more
When an attorney previews an upcoming legal or industry development, they position themselves as a go-to resource regarding it. Most attorneys and law firms use thought leadership to establish their knowledge and authority...more
Don’t overthink thought leadership. Two simple words describe why it works—and should guide your thought leadership strategy and execution. At bottom, thought leadership is about two words: perceived authority. Thought...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) reminds lawyers and law firms that thought leadership is more than a client/referral source ACQUISITION tool; it is also a...more
Discussing *why* you’d approach a legal issue a certain way can help you more quickly build rapport and trust with your target audiences than discussing *how* you’d approach it....more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why, contrary to what many lawyers and in-house legal marketers believe, thought leadership is a process, not a product. ...more
Amanda Schneider is the Chief Marketing and Business Development Officer for Epstein Becker Green, a national super boutique in the US, and the ILN's member firm for New York and Washington, DC as well as its founding member...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains four lessons cake decorating competitions can teach lawyers about writing and editing, especially writing and editing...more
I have been sharing knowledge with tax professionals through writing papers and articles, and presenting at tax conferences for almost 40 years. On March 11, 2013, with the encouragement of others, I entered the digital...more
The landscape for professional services business development is changing. Clients are less loyal to firms and individual fee earners, and strong relationships are no longer enough to guarantee repeat business. These are...more
Adrian Lurssen, the Co-Founder and VP of Strategic Development at JD Supra, one of EDRM's most trusted and valued partners, returns to sit down with Kaylee & Mary to talk about the 2024 JD Supra Readers' Choice Awards and...more
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Al Biedrzycki. With over 15 years of experience in leading ecosystems, platforms, and partnerships, Al Biedrzycki has been instrumental in scaling startups,...more
In this video, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why lawyers should not overlook how thought leadership could benefit their legal careers by alerting their colleagues to the fact that they are...more
Episode 5 of the pLAWdcast features guest? Neil Brown?, President of The Poynter Institute. Michael discusses the history and mission of Poynter, as well as journalism training, media literacy, and the future of the news...more
When lawyers ask the readers of their marketing and business development content to parse legal jargon, jump through intellectual hoops, or simply wade through dense and uninteresting writing, they’ve failed....more
Every law firm is at a different stage of professionalizing its approach to business development. Today, Will Eke has the pleasure of talking to Nicole Miles the Chief Clients & Markets Officer for Dentons Canada Region, to...more