Jose Casal Reflects on Living His Father's Dream and Creating a New Hispanic Culture in the U.S.
Hsu Untied interview with Andy Bradley, Partner at Gunderson Dettmer
Hsu Untied interview with Jason Hirsch, Partner at Nixon Peabody
Hsu Untied interview with David Niemeyer, Partner at Skadden
Bar Exam Toolbox Podcast Episode 279: Quick Tips -- Retaking the Bar Exam After Failing
Law School Toolbox Podcast Episode 468: Playing the Role of You (w/Pam Sherman)
Hsu Untied interview with Lily Zhang, Partner at Jones Day
Hsu Untied interview with James Abe, Partner at Alston & Bird
Thought leadership is a potent client service tool you didn't know you had
Law School Toolbox Podcast Episode 467: Surviving Migration in the Age of Technology (w/Petra Molnar)
Hsu Untied interview with Al Araiza, Partner at Perkins Coie
Bar Exam Toolbox Podcast Episode 277: California Is Outsourcing the Bar Exam to Kaplan?!?
Hsu Untied interview with John Hueston, Founding Partner at Hueston Hennigan
Leor Franks of Kingsley Napley on Stepping Up: The Journey from CMO to Board-Level Strategist - Passle's CMO Series Podcast EP154
Hsu Untied interview with Laurie McNamara, Partner at Wilson Sonsini
Take your relationships to another level by co-authoring thought leadership with clients and referral sources
Bar Exam Toolbox Podcast Episode 276: Listen and Learn -- General, Special, and Quitclaim Deeds (Property)
Law School Toolbox Podcast Episode 466: Listen and Learn -- Concurrent Estates (Property)
Hsu Untied interview with Bobby Malhotra, Partner at Winston & Strawn
Bar Exam Toolbox Podcast Episode 275: Bar Exam Challenges and Strategies for International Attorneys
In this episode of On Record PR, Gina Rubel goes on record with succession consultant David Wood to discuss implementing programs that secure the prosperity of law firms for future leadership....more
Inspiration can hit you anytime. When it does, you know it instantly. Many times, the timing is inconvenient. When this happens, you have to take steps to not lose that inspiration. It happens to me frequently and at...more
Paul Ryplewski shares thought leadership best practices in a recap of a recent conversation with friend, client, and legal marketer extraordinaire Laura Hudson....more
Don’t overthink thought leadership. Two simple words describe why it works—and should guide your thought leadership strategy and execution. At bottom, thought leadership is about two words: perceived authority. Thought...more
Julie Savarino looks at the benefits of using LinkedIn Live for your firm's events and webinars....more
Adrian Lurssen, the Co-Founder and VP of Strategic Development at JD Supra, one of EDRM's most trusted and valued partners, returns to sit down with Kaylee & Mary to talk about the 2024 JD Supra Readers' Choice Awards and...more
The role of Communications is the linchpin of effectively managing a law firm’s brand and reputation, not to mention being a key player in the development and success of a firm’s culture. Today, Will Eke is lucky to welcome...more
Very few content creators go into a piece of writing with the notion, “I hope readers skim this piece!” But, in fact, that’s exactly what you want them to do. Tom Nixon explains....more
In this episode of the CMO Series, we explore the critical juncture of transitioning into the role of a Chief Marketing Officer. It's a moment teeming with possibilities for driving growth, nurturing teams, and instigating...more
I was in a conversation recently when someone said, “Hope is not a strategy.” Though I had heard the phrase before it struck me as a reminder that success and progress is not solely reliant on mere optimism or wishful...more
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Bob Wallace. Bob Wallace is a 40-year veteran practitioner of sports law, 30 of those representing three NFL teams. He currently chairs the sports law group...more
The last few years have accelerated the need for CMOs to be changemakers. More than ever, CMOs are able to drive much-needed transformation both within the marketing team and across the wider firm. This week on the CMO...more
In the legal industry, taglines can help lawyers differentiate themselves in a competitive market and leave a lasting impression on potential clients. But many lawyers don’t know where to start. A tagline is a succinct...more
You read that correctly. When you apologize for some action or inaction, there may well be a reason. If you explain that reason as part of the apology you are making an excuse, not making an honest apology. An easy example...more
Getting your authors to generate targeted content on a consistent basis can be much like coaching: you are responsible for the team results, but don't always have control over their effort....more
Whether it is an op-ed, TED talk, LinkedIn or blog post, well told, compelling stories inform, educate, and create authority. And if the story is strong, they help the storyteller to influence people, sway public opinion,...more
Marketing and business development continue to rise in importance for ambitious firms, moving the relationship between the CMO and the Managing Partner or CEO into the spotlight. We're so grateful to dive into this topic,...more
ROI can be difficult to assess with content marketing. For determined business owners, this can feel like a major barrier to investing money in content. It’s true, you should never spend money on ineffective, vague marketing...more
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Robert D. Keeling and Colleen M. Kenney, partners in, and co-leaders of, Sidley Austin's eDiscovery and Data Analytics group. The...more
Content marketing is such a broad term that it can be difficult to know what falls under the umbrella. Which items can make the right statement for your firm? What will promote your firm effectively? Review these types of...more
Sharing your firm’s knowledge and experience through a cohesive story should be the overall goal of any law firm content marketing strategy. Take a hard look at the content you’ve been publishing. If you notice a string of...more
Did you know almost 60% of Americans listen to podcasts? Not only do podcasts provide audiences with a convenient means of consuming complex information, but they’re also an increasingly important channel for generating brand...more
DEI communications tips that make a difference, from the front lines - by content strategist Katie Hunt....more
We all have access to a superpower. It’s called flow state. A 10-year McKinsey and Co. study found top executives were 500% more productive when in flow. It’s the state in which we operate at our highest levels of...more
The COVID-19 pandemic ushered in unprecedented demand for legal thought-leadership content. As we head toward the fourth quarter, the content onslaught has subsided, so we thought it was a good opportunity to see what lessons...more