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Copo Strategies + Law Firm Editorial Service

Thought leadership is also a client and referral source retention tool

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In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) reminds lawyers and law firms that thought leadership is more than a client/referral source ACQUISITION tool; it is also a...more

Copo Strategies + Law Firm Editorial Service

The burden is on YOU to keep the readers of your content engaged

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When lawyers ask the readers of their marketing and business development content to parse legal jargon, jump through intellectual hoops, or simply wade through dense and uninteresting writing, they’ve failed....more

Copo Strategies + Law Firm Editorial Service

You’re probably overlooking what makes timely thought leadership so magical

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Don’t sleep on how timely thought leadership can position you and your colleagues as authorities on the areas of law you practice or the industries you serve. Lawyers and their law firms often view timely thought...more

Copo Strategies + Law Firm Editorial Service

Plaintiffs’ firms often make this one mistake when talking to referral sources

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Effective referral marketing content for plaintiffs’ firms does more than tout gaudy numbers. When plaintiffs’ attorneys and their firms publish content—including thought leadership content—aimed at their referral sources...more

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