Jose Casal Reflects on Living His Father's Dream and Creating a New Hispanic Culture in the U.S.
Hsu Untied interview with Andy Bradley, Partner at Gunderson Dettmer
Hsu Untied interview with Jason Hirsch, Partner at Nixon Peabody
Hsu Untied interview with David Niemeyer, Partner at Skadden
Bar Exam Toolbox Podcast Episode 279: Quick Tips -- Retaking the Bar Exam After Failing
Law School Toolbox Podcast Episode 468: Playing the Role of You (w/Pam Sherman)
Hsu Untied interview with Lily Zhang, Partner at Jones Day
Hsu Untied interview with James Abe, Partner at Alston & Bird
Thought leadership is a potent client service tool you didn't know you had
Law School Toolbox Podcast Episode 467: Surviving Migration in the Age of Technology (w/Petra Molnar)
Hsu Untied interview with Al Araiza, Partner at Perkins Coie
Bar Exam Toolbox Podcast Episode 277: California Is Outsourcing the Bar Exam to Kaplan?!?
Hsu Untied interview with John Hueston, Founding Partner at Hueston Hennigan
Leor Franks of Kingsley Napley on Stepping Up: The Journey from CMO to Board-Level Strategist - Passle's CMO Series Podcast EP154
Hsu Untied interview with Laurie McNamara, Partner at Wilson Sonsini
Take your relationships to another level by co-authoring thought leadership with clients and referral sources
Bar Exam Toolbox Podcast Episode 276: Listen and Learn -- General, Special, and Quitclaim Deeds (Property)
Law School Toolbox Podcast Episode 466: Listen and Learn -- Concurrent Estates (Property)
Hsu Untied interview with Bobby Malhotra, Partner at Winston & Strawn
Bar Exam Toolbox Podcast Episode 275: Bar Exam Challenges and Strategies for International Attorneys
ComplexDiscovery OÜ’s Editor’s Note: EDRM’s commitment to mentorship is a key driver of success in the eDiscovery industry. Holley Robinson’s story highlights the importance of community, collaboration, and support in...more
Thought leadership is a marketing and business development asset whose value compounds over time by growing your network, supporting your business development efforts, and building trust with your audience....more
Don’t overthink thought leadership. Two simple words describe why it works—and should guide your thought leadership strategy and execution. At bottom, thought leadership is about two words: perceived authority. Thought...more
Consistently publishing thought leadership can help attorneys pave a path straight to the stage at an industry conference. Thought leadership is a Swiss Army knife for attorneys and their law firms. It’s a marketing and...more
Amanda Schneider is the Chief Marketing and Business Development Officer for Epstein Becker Green, a national super boutique in the US, and the ILN's member firm for New York and Washington, DC as well as its founding member...more
“Delivering value” is a core talking point for all legal marketers, but how much value are firms delivering in their marketing and BD efforts and how can they ensure each client interaction delivers on that promise of value? ...more
The landscape for professional services business development is changing. Clients are less loyal to firms and individual fee earners, and strong relationships are no longer enough to guarantee repeat business. These are...more
Over the last few years, we have offered a program to our young lawyers, which is an introduction to the ILN that includes networking opportunities, business development, and presentations on international business....more
The law firms that consistently publish thought leadership can gain a recruiting advantage over their competitors that do not. We like to think about thought leadership as a core marketing and business development tool for...more
If you’re contemplating expanding, niching, or otherwise changing your legal practice, craft thought leadership content that leads the way. While promoting his October 1977 album “Heroes,” the late David Bowie said,...more
Lawyers should consider working with a ghostwriter when they appreciate the role content plays in their marketing, have a niche or target audience, do not have the time to write thought leadership content, and do not enjoy...more
If you think your content is only competing with your competitors’ content for your clients’ and referral sources’ attention, you don’t understand the game. Lawyers and law firms often forget that their content, including...more
LinkedIn has recently enhanced several features on its already robust platform, including Newsletters. Newsletters for business pages are serialized long-form content that followers can subscribe to. This option is a smart...more
Among my most popular posts last year were those dedicated to talking about LinkedIn, which tells me that it continues to be the tool that resonates most in the legal industry. I know that it’s in part because it’s become...more
One of the questions I am asked most often is about how to manage relationships when we’re all so busy – and we are ALL so busy these days! LinkedIn is a great tool for professionals (even lawyers!) to employ to...more