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Firesign | Enlightened Legal Marketing

Beyond Referrals: How Clients Scout Lawyers in 2025

Let’s get it out of the way: Referrals still reign supreme when it comes to getting new clients. In the 2025 edition of Greentarget and Zeughauser Group’s survey of decision-makers, “recommendations from sources you trust” is...more

Copo Strategies + Law Firm Editorial Service

Thought leadership as a secret crisis management weapon?!

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how thought leadership can be a proactive—and effective—crisis management tool for lawyers and law firms who are prolific...more

Furia Rubel Communications, Inc.

Managing Internal Expectations in Divisive Times: On Record PR

In this episode of On Record PR, Jennifer Simpson Carr and Sarah Larson discuss how firm leaders can navigate the fast-changing landscape, manage internal expectations, and communicate effectively with stakeholders....more

Poston Communications

Crisis: What Role Does Leadership Play in Crisis Communications?

Poston Communications on

When law firms or legal departments face crises, whether that be a data breach exposing client information, allegations of professional misconduct, a high-profile case gone awry or something truly unexpected, strong...more

Furia Rubel Communications, Inc.

When DE&I Are Under Attack: On Record PR

In this episode of On Record PR, Jennifer Simpson Carr and Elizabeth Ogilvie discuss the growing threat to law firm diversity, equity, and inclusion (DEI) programs in light of recent executive orders....more

Furia Rubel Communications, Inc.

When Law Firms Become Political Targets: On Record PR

In this episode of On Record PR, Gina Rubel and Jennifer Simpson Carr go on record to discuss the top issues surrounding when law firms become political targets in 2025....more

Furia Rubel Communications, Inc.

The Weight of Your Word: The High Stakes of Public Statements - On Record PR

In this episode of On Record PR, Jennifer Simpson Carr, Vice President of Strategic Development, speaks with Brenda Plowman, a member of Furia Rubel’s International Faculty, about a topic that can make or break a law firm’s...more

Copo Strategies + Law Firm Editorial Service

No one talks about this hidden benefit of regularly producing thought leadership

Thought leadership can do more than help you market yourself and build your book of business. It can make you a better networker. There’s a transformative benefit to regularly producing thought leadership content that no...more

Venable LLP

Communicating in a Crisis: Tips for Protecting Communications When It Matters Most

Venable LLP on

As recent high-profile litigation, government investigations, and large-scale data-security incidents have shown, organizations are often thrust into crisis mode, requiring rapid responses and close collaboration with third...more

Ogletree, Deakins, Nash, Smoak & Stewart,...

Mastering Middle Eastern Markets: 8 Essential Tips for Global Employers

Setting up operations in the Middle East comes with a unique set of challenges and considerations requiring knowledge of regional legal obligations and cultural practices that can affect workplaces—from the necessity of...more

Furia Rubel Communications, Inc.

Politics & Society: Should Law Firm Leaders Weigh In? - On Record PR

In this episode of On Record PR, Gina Rubel and Jennifer Simpson Carr go on record to explore the critical topic of how law firm leaders should respond to the growing expectation to comment publicly on political and social...more

Davidoff Hutcher & Citron LLP

Federal Update – 2025 A Political Patchwork of Possibility

In this episode, Host Zack Fink speaks with Federal Practice Chair, Jonathan McCollum and Jake Roach, Associate Director of Government Relations from our DHC offices in Washington DC. Jonathan and Jake talk in-depth about...more

Good2bSocial

The Complete Guide to Reputation Management for Law Firms

Good2bSocial on

Managing your law firm’s reputation is a crucial aspect of operating in today’s digital landscape. In my experience, I’ve come to understand that reputation management isn’t just about responding to online reviews or...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Let people unsubscribe from your emails

I write a lot because social media gets my name out there at a much lower cost than hiring a public relations. Director. I know because I’ve been there and done that. I write articles, I blog, and I started this crazy...more

Guidepost Solutions LLC

Why Corporate AI Policies Fail: Neglecting Cross-Functional AI Governance

Guidepost Solutions LLC on

At the onset of widespread AI use, AI’s ability to produce quick and seemingly trustworthy outputs distracted many companies and individuals from the dangers of using AI tools as a “new toy.” After the novelty wore off, AI...more

Maynard Nexsen

Work This Way: A Labor & Employment Law Podcast - Episode 36: Crisis Communications for Employers with Heather Matthews of NP...

Maynard Nexsen on

In episode 36, Tina and Cherie are joined by their colleague Heather Matthews, CEO of NP Strategy, the public relations and crisis communications subsidiary of Maynard Nexsen. Heather shares how NP Strategy collaborates with...more

Furia Rubel Communications, Inc.

The Power of a Compelling Narrative in Litigation with Phil Goldberg, Office Managing Partner at Shook, Hardy & Bacon

In this episode of On Record PR, Gina Rubel goes on record with Phil Goldberg, Office Managing Partner at Shook, Hardy & Bacon, to discuss the importance of crafting compelling messaging around litigation. Phil manages Shook,...more

Cooley LLP

A Company’s PR Firm Gets Rosy on Social Media, SEC Enforcement Ensues

Cooley LLP on

Recently, a company settled an SEC enforcement proceeding because a public relations firm managing the CEO’s social media accounts went rogue when it disseminated material nonpublic information. Here are a few random...more

Shipman & Goodwin LLP

[Webinar] 2024 Labor and Employment Series - Public Relations, Social Media, and Lawsuits - October 22nd, 9:00 am - 10:00 am EDT

Shipman & Goodwin LLP on

In our complimentary four-part webinar series, Shipman's labor and employment attorneys will guide private-sector employers through some of the most pressing legal challenges in the modern workplace. From neurodiversity and...more

Furia Rubel Communications, Inc.

Meeting the Needs of General Counsel: Beyond the Basics of Legal Advice - On Record PR

In this episode of On Record PR, Jennifer Simpson Carr goes on record with Alexander Lima, Vice President and Associate General Counsel of Wesco International, to discuss the importance of understanding clients’ business...more

Ward and Smith, P.A.

Think Twice — Avoiding Waiver of the Attorney-Client Privilege Through Issuance of a Press Release

Ward and Smith, P.A. on

Imagine that your company has just been sued by a competitor for patent infringement, deceptive advertising, unfair competition, or any number of other business torts. The news of the lawsuit has been reported in various...more

Ogletree, Deakins, Nash, Smoak & Stewart,...

Laid-Off Workers Gain Influence on Social Media, Raising Concerns for Employers

Waves of mass layoffs during the past two years have generated a new trend: layoff influencers who use social media to vent feelings, get assistance with a job search, and find community with other laid-off workers. This...more

Good2bSocial

Ways To Find External Sources For Your Law Firm’s Content

Good2bSocial on

In the legal industry, you’re essentially selling your knowledge. It’s important to create credible content that positions you as a thought leader -both to generate leads and to prove your trustworthiness. However, too many...more

Furia Rubel Communications, Inc.

The Evolving Relationships of In-House Counsel and Law Firms: On Record PR

In this episode of On Record PR, Jennifer Simpson Carr goes on record with Leander Dolphin, Managing Partner of Shipman & Goodwin, to discuss the evolution of the relationship between in-house counsel and law firms, and the...more

Blattel Communications

Return on Investment (ROI): Measuring Marketing Effectiveness

Blattel Communications on

Do you know how effective this marketing tactic is? How much profit (or loss) is attributed to a specific marketing expense – what’s my ROI? It’s a question we get asked every day. Understanding the return on your investment...more

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