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Good2bSocial

Ways To Find External Sources For Your Law Firm’s Content

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In the legal industry, you’re essentially selling your knowledge. It’s important to create credible content that positions you as a thought leader -both to generate leads and to prove your trustworthiness. However, too many...more

Blattel Communications

Return on Investment (ROI): Measuring Marketing Effectiveness

Blattel Communications on

Do you know how effective this marketing tactic is? How much profit (or loss) is attributed to a specific marketing expense – what’s my ROI? It’s a question we get asked every day. Understanding the return on your investment...more

Good2bSocial

Is Bluesky a Viable Twitter Alternative for Law Firms?

Good2bSocial on

The social media landscape is a dynamic space that constantly reshapes how we connect and share information. The inception of Bluesky—a decentralized, open-source social networking service initiated by Jack Dorsey—is one such...more

Good2bSocial

The Ultimate Guide to Law Firm SEO in 2024

Good2bSocial on

What is SEO and Why Should Law Firms Use It? Search engine optimization (SEO) describes the tactics and strategies for optimizing a website to improve visibility on organic search. Search engine rankings are crucial for...more

Maynard Nexsen

Marketing Minute Video: The Power of Storytelling with NP Strategy

Maynard Nexsen on

Abigail Darlington, NP Strategy: Storytelling is a powerful tool that can be leveraged in a myriad of ways. This week’s video shares the key ingredients for crafting a compelling story with lasting impact. ...more

Copo Strategies + Law Firm Editorial Service

The anatomy of a successful law firm PR campaign - Legally Contented podcast

[Listen to this episode on Apple Podcasts, Spotify, or Amazon: https://podcasts.apple.com/us/podcast/legally-contented/id1612322032 https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30 ...more

Furia Rubel Communications, Inc.

Integrated Marketing and Public Relations with Robyn Addis of Legal Internet Solutions Incorporated

In this joint episode of On Record PR and Legal Internet Solutions Incorporated (LISI)’s All the Things podcast, Gina Rubel goes on record with LISI COO and CMBDO Robyn Addis to talk about the latest trends impacting the...more

Furia Rubel Communications, Inc.

Integrated Marketing and Public Relations with Robyn Addis of Legal Internet Solutions Incorporated

In this joint episode of On Record PR and Legal Internet Solutions Incorporated (LISI)’s All the Things podcast, Gina Rubel goes on record with Robyn Addis, COO and CMBDO of Legal Internet Solutions Incorporated, to talk...more

Legal Internet Solutions Inc.

What is Legal Marketing?

In its most basic form, legal marketing is the process of promoting and selling legal services to potential clients. This can be done through traditional marketing channels like advertising, public relations, and networking,...more

Furia Rubel Communications, Inc.

Trends Impacting Integrated Marketing Strategy in 2022

In this episode of On Record PR, members of the Furia Rubel team go on record to discuss trends in digital marketing, public and media relations, crisis communications, business development, and talent acquisition and...more

Furia Rubel Communications, Inc.

Trends Impacting Integrated Marketing Strategy in 2022: On Record PR

In this episode of On Record PR, members of the Furia Rubel team go on record to discuss trends in digital marketing, public and media relations, crisis communications, business development, and talent acquisition and...more

Blattel Communications

Are You Taking Advantage Of “Special Offer” Media Opportunities, Or Are They Taking Advantage Of You?

Blattel Communications on

The pandemic impacts hit the U.S. business markets in mid-March 2020. Conferences and events, and the fertile business development grounds they provided, were cancelled, postponed or pivoted to online formats that were...more

Furia Rubel Communications, Inc.

15 Tips for Adjusting Your Social Media Strategy During COVID-19

As most of the country remains under a stay-at-home order, social media is surging. Some business owners may be tempted to put their marketing and social media on pause, but businesses need to remain engaged and agile in...more

Casetext

Modern Law Firm Marketing: A Guide

Casetext on

Your website is not the most important part of your marketing, and it’ll yield some of the slowest results. You should do it anyway. Crafting a good website – like all writing – forces you to think through big ideas. It’s...more

Knapp Marketing

Five Lessons from a Social Media Survey of In-House Counsel

Knapp Marketing on

Just before Thanksgiving, Greentarget and Zeughauser Group released their 5th annual State of Digital and Content Marketing report. This year’s survey included responses from 181 in-house counsel (IHC) about their use of...more

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