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Public Relations Marketing

Good2bSocial

Ways To Find External Sources For Your Law Firm’s Content

Good2bSocial on

In the legal industry, you’re essentially selling your knowledge. It’s important to create credible content that positions you as a thought leader -both to generate leads and to prove your trustworthiness. However, too many...more

Good2bSocial

The Ultimate Guide to Law Firm SEO in 2024

Good2bSocial on

What is SEO and Why Should Law Firms Use It? Search engine optimization (SEO) describes the tactics and strategies for optimizing a website to improve visibility on organic search. Search engine rankings are crucial for...more

Furia Rubel Communications, Inc.

Partnering with the Media for Mutual Success: On Record PR

In this episode of On Record PR, Gina Rubel goes on record with Susan Bocamazo, Managing Director of BridgeTower Media, to discuss how lawyers can raise their profiles through mutually beneficial partnerships with media...more

Copo Strategies + Law Firm Editorial Service

The anatomy of a successful law firm PR campaign - Legally Contented podcast

[Listen to this episode on Apple Podcasts, Spotify, or Amazon: https://podcasts.apple.com/us/podcast/legally-contented/id1612322032 https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30 ...more

Society of Corporate Compliance and Ethics...

The ‘S’ in marketing

I can’t think of a better example of the convergence of environmental, social, and governance (ESG) factors, compliance, and ethics than in marketing and public relations. This area is filled with opportunities and risks...more

Legal Internet Solutions Inc.

One More Thing | Legal Marketing in 2023 With Gina Furia Rubel

Hi podcast listeners. It’s Robyn Addis, Chief Operating Officer and Chief Marketing and Business Development Officer at LISI, here for this week’s episode of LISI’s All The Things Podcast, One More Thing. This week I’m joined...more

Furia Rubel Communications, Inc.

Integrated Marketing and Public Relations with Robyn Addis of Legal Internet Solutions Incorporated

In this joint episode of On Record PR and Legal Internet Solutions Incorporated (LISI)’s All the Things podcast, Gina Rubel goes on record with LISI COO and CMBDO Robyn Addis to talk about the latest trends impacting the...more

Furia Rubel Communications, Inc.

Integrated Marketing and Public Relations with Robyn Addis of Legal Internet Solutions Incorporated

In this joint episode of On Record PR and Legal Internet Solutions Incorporated (LISI)’s All the Things podcast, Gina Rubel goes on record with Robyn Addis, COO and CMBDO of Legal Internet Solutions Incorporated, to talk...more

Legal Internet Solutions Inc.

What is Legal Marketing?

In its most basic form, legal marketing is the process of promoting and selling legal services to potential clients. This can be done through traditional marketing channels like advertising, public relations, and networking,...more

Blattel Communications

Beware the Dying Media Giants and Their Money Grabs

Do you remember Newsweek? Time and Newsweek in a print-dominant age were the titans of weekly news magazines – sold by legions of industrious schoolchildren to raise money for their schools (my parents in the late 90s...more

Furia Rubel Communications, Inc.

Trends Impacting Integrated Marketing Strategy in 2022

In this episode of On Record PR, members of the Furia Rubel team go on record to discuss trends in digital marketing, public and media relations, crisis communications, business development, and talent acquisition and...more

Legal Internet Solutions Inc.

5 Reasons to Outsource All, or Some, of Your Legal Marketing

It’s no secret that the demand for digital marketing in the legal industry has skyrocketed in the last couple of years. Has this increased demand grown beyond the capabilities of your in-house team or the fee earner or...more

Blattel Communications

When It Comes to Media Value: Show Me the Money

Blattel Communications on

I’m starting to admit that I’m getting old, well, “older” anyway. I started in earnest in agency PR in 2010, and the tools we used, the results we achieved and client expectations were all very different. Fast-forward to...more

Furia Rubel Communications, Inc.

Bloomberg Tax Journalist Kelly Phillips Erb, aka @Taxgirl, Talks Media Relations, Diversity and How Taxes are Fun

In this episode of On Record PR, Gina Rubel goes on record with Kelly Phillips Erb, attorney, writer, and blogger. Kelly is a Team Lead for Insights & Commentary at Bloomberg Tax. Her job is to tell stories about tax and help...more

Nancy Myrland - Myrland Marketing & Social...

Burger King’s BIG Twitter Mistake: Lessons Learned

In case you were too busy yesterday to notice the Internet blowing up about Burger King’s social media misstep, let’s take a moment or two to help you catch up, and for me to share my perspective on the situation so that we...more

Furia Rubel Communications, Inc.

The Do’s and Don’ts of Pitching Articles to Attorney at Work with Joan Feldman, co-founder and Editor-in-Chief

In this episode of On Record PR, Gina Rubel goes on record with Joan Feldman, co-founder and editor-in-chief at Attorney at Work. Attorney at Work is an online publication and website for lawyers who want to improve the...more

Coblentz Patch Duffy & Bass

[Virtual Event] Rise&Shine: Hot Topics in the Advertising and Creative Services Community - December 10th, 9:00 am PT

Our 11th annual Rise&Shine brings the advertising, marketing services, design, and creative communities together. This year’s virtual program features the Worldwide CCO of Grey Group to explain and celebrate the primary...more

Furia Rubel Communications, Inc.

How to Create a Sense of Belonging: Diversity and Inclusion

In this episode of On Record PR, Gina Rubel went on record with Gia Altreche, the director of business development and marketing at Newmeyer Dillion. Gia leads the firm’s client engagement strategies to expand relationships...more

Blattel Communications

Exploring “The New Rules of PR” for ProServe Communicators

Blattel Communications on

It’s a given that business professionals need to evolve and shift their methods to stay on top of industry trends and succeed in their chosen fields, and for those of us in public relations – whether you’re in an agency...more

Furia Rubel Communications, Inc.

Choosing Positive Language for Pandemic Communications

It is hard to believe that we have been living through the coronavirus pandemic since the early days of 2020. For many, these past few months feel more like a decade. Some of that weariness and strain is starting to show in...more

Furia Rubel Communications, Inc.

Assessing Public Relations and Marketing During a Pandemic

One client was launching a new website. Another had made a major lateral hire that they were poised to announce. A third was about to print a publication in which they had invested months of effort. What were they supposed to...more

Furia Rubel Communications, Inc.

Podcasts Take Professional Marketing by Storm

The Facts About Podcasting - Podcasts have become more popular than watching videos, reading electronic newsletters, and viewing television. For many professionals, they are used as a successful marketing and business...more

Furia Rubel Communications, Inc.

Truth in Advertising, Cannabis, and the Importance of a Crisis Plan and Social Media Policy

If you’ve ever wondered whether Big Brother is watching you online, the answer is yes. I’m not just referring to the big data and privacy breaches such as Equifax’s recent $700 million settlement which has been reported in...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Pick a marketing/PR firm that understands what you do

There is a running joke from my wife where she tells me that despite 13 years of marriage, she still doesn’t know what I do. At least, I think it’s a joke. One of the problems that I had in my career especially when...more

Thomas Fox - Compliance Evangelist

Compliance Lessons from Santa

In honor of Christmas I want to write about some of Santa’s lessons for the compliance practitioner, which I have adapted from an article in the Houston Business Journal, entitled “10 Valuable Business Lessons from Santa” by...more

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