Most law firms track marketing performance by looking at website traffic, social media engagement, and email open rates. But here’s the problem: while these numbers look great in reports, they don’t always translate into...more
In a world where talent is the new currency, businesses must think strategically about hiring. A robust talent acquisition strategy isn’t just an HR responsibility—it’s a game-changer for growth....more
The state of Texas, by and through its Attorney General Ken Paxton, reached a first-of-its-kind settlement agreement with Pieces Technologies Inc. (Pieces) following an investigation into Pieces' alleged violations of the...more
To build a robust ethical culture, ethics and compliance professionals need effective culture assessments to pinpoint vulnerabilities and proactively address them. The U.S. Department of Justice’s (DOJ) update to the...more
A website is a law firm’s most important office location. Many things contribute to a website ranking well in the eyes of Google. One of those is page speed. The prevalence of mobile devices in today’s world emphasizes this...more
Email has been an essential part of professional marketing since it was invented. Though tools have gotten more sophisticated and the best practices for using them have evolved, email is still one of the most effective...more
Private capital is traditionally put to work when innovative investors see unique opportunities for transformation. These insights are often uncommon and daring and require business leaders who possess both the functional...more
Investing in growth companies involves the deployment of value-creation initiatives and insightful metrics. Delivering profitable growth and managing the risks of an asset hinges on the ability to make informed, holistic, and...more
Nationally, the gender pay gap is the narrowest on record with the latest U.S. Census figures showing that, on average, women working full time earned 84% of what their male counterparts earned. However, long-term progress...more
Key performance indicators are essential for the success of a growing marketing program. If you read our recent post, you will find that tracking metrics is one of the most important elements of an impactful marketing...more
The FCC has completed its long-pending 2018 review of the broadcast multiple ownership rules. In making its determination of whether the ownership rules remain necessary in the public interest as a result of competition, the...more
The NY Climate Week conference took place during the week of 18 September 2023, bringing together international leaders from business and governments. During the conference the Taskforce on Nature-related Financial...more
There are billions of social media users across the globe – so it would seem just being present on the platforms would be enough to reach new people. However, that’s not the case. Simply existing on social won’t do much for...more
Unlocking the full potential of your employees is not just a lofty goal but a strategic necessity. When you invest in developing the strengths of your team members, you create a motivated, productive, and engaged workforce...more
June 7, 2023 | Blog Measuring and monitoring business performance is critical to the success of your law firm, and there are dozens of K.P.I.s that can be used by marketing professionals. But first, what is a K.P.I.?...more
The International Sustainability Standards Board (ISSB) standards have joined the climate-disclosure reporting frameworks that take a financial materiality-led approach. While the ISSB standards seek to streamline reporting...more
As we previously discussed, earlier this year the National Institute of Standards and Technology (NIST) launched the Trustworthy and Responsible AI Resource Center. Included in the AI Resource Center is NIST’s AI Risk...more
Pay-per-click advertising is a complex science. Often, firms decide to boost their traffic through paid advertising channels and soon find themselves in over their heads. Even the best-trained experts need to continuously...more
Learning how to measure your law firm’s success on social media can be tricky business. There are a lot of numbers and terms to sort through. Making things even more confusing, different platforms report those numbers in...more
A best practice is “a standard or set of guidelines that is known to produce good outcomes if followed.” Best practices are hugely helpful because they allow you to make use of experiences prior to your own. However, “best”...more
ACEDS President Mike Quartararo, Vice President Maribel Rivera, and I once again brought the latest metrics and trends on the ediscovery market to the December Eye on ESI discussion last week. The data pointed to a much...more
For the past three years Bloomberg Law has conducted surveys to understand the key trends in legal operations and legal technology. One of the prominent findings in the 2022 survey is the shifting priorities by which firms...more
Google Search Console has made some recent changes that will affect reporting in Core Web Vitals. The way that Core Web Vitals work impacts how your site performs in search, so these updates are worth learning about. Here’s...more
This is the second and final installment of a two-part series that explores the specific advantages of supply chain transparency through tracing and tracking logistics movements. A business’ success hinges on...more
Many marketers have questions about their website’s bounce rate. Is bounce rate a vanity metric or one that really matters? Is a high bounce rate always bad? And if it is, what should you do to fix it? In this post, we break...more