News & Analysis as of November 17, 2024

Draft Guidance

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EU Regulators Confirm that Cookie Consent Rules Apply to Much Broader Range of Tracking Technologies

McDermott Will & Emery on 1/18/2024

Article 5(3) of the EU ePrivacy Directive (ePD) requires consent for tracking cookies (unless exceptions apply). Although this rule is best known as the reason behind ‘cookie’ banners, it is technology neutral and applies to...more

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Regulatory Agenda › Internet of Things › Draft Guidance

EU Regulators Confirm that Cookie Consent Rules Apply to Much Broader Range of Tracking Technologies

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