James Stapleton of Blank Rome on calculating ROI of marketing and BD activities - Passle CMO Series Podcast
Gold in the Compliance Hills: Part 3, Compliance and ESG Investments
Competitive Edge: Why AI Enhances ETRM Systems
I Wish I Knew What I Know Now: Conversations with AGG on FDA Issues - FDA Regulated Natural Products: Leveraging IP and Regulatory Requirements to Maximize Possible Return on Investment
Sitting with the C-Suite: Considerations for Outsourcing eDiscovery for Your Legal Department
Sitting with the C-Suite: In House Counsel – Measuring ROI on an eDiscovery Program
Day 24 of 30 Days to a Better Compliance Program-the Holy Grail
Most law firms track marketing performance by looking at website traffic, social media engagement, and email open rates. But here’s the problem: while these numbers look great in reports, they don’t always translate into...more
Ever notice how some law firms seem to effortlessly maintain a constant stream of compelling content, always showing up in the right places at the right times? Spoiler alert: It’s not magic, and it’s not an army of marketers....more
As a legal marketer, you’ve probably seen a dip in performance from your digital ads over time. Maybe your click-through rates (CTR) have dropped, conversions are lower, or your ad costs are creeping up. These are clear signs...more
Is AI too expensive for document review? Read about the key issues raised in the current debates about the ROI of AI, including initial setup costs and quality control, and how you can assess the technology’s value for you....more
Law firms leaders and legal marketing mavens know how important it is to make every marketing effort count but often struggle to wrap their arms around how to evaluate their efficacy. ...more
As a legal marketer, you already understand that social media brings value to your law firm. But how do you actually track the return on investment (ROI) of your efforts? How can you attribute your social media marketing...more
Attracting local customers to your law firm requires more than just a well-designed website or word-of-mouth referrals. Pay-Per-Click (PPC) advertising offers an effective way to reach potential clients in your immediate...more
Google is introducing significant updates to its Demand Gen campaigns, enhancing targeting capabilities, creative flexibility, and reporting insights. These changes provide legal marketers with new tools to optimize ad...more
Looking for something more advanced than your average export controls conference? Go beyond the basics at ACI’s 2nd Annual Advanced Forum on Global Export Controls. This premier event offers cutting-edge insights and...more
As a lawyer, online marketing offers countless opportunities to raise awareness about your firm and its practice areas, while generating new business opportunities from prospective or existing clients....more
Recent studies reflect that more than 75% of companies are either using or exploring the use of AI in their businesses, and more than 80% of employers consider AI a top priority in their future business plans. But finding the...more
In today’s data-driven legal landscape, Client Relationship Management (CRM) systems have become indispensable tools for law firms. However, the effectiveness of this tool hinges on the quality and security of the data it...more
While some law firms dedicate time and resources to developing expertise in project management, far fewer have employed product management disciplines. This matters because the increased role of technology in a law firm, and...more
While the craze over generative AI, ChatGPT, and the fear of employees in the professions landing on breadlines in the imminent future may have subsided a bit, many concerns remain about how best to use and manage AI. Of...more
A successful email marketing program is critical for law firms’ outbound marketing strategies and is proven to drive considerable ROI – some studies show that $1 spent in email marketing can deliver a $42 return....more
Do you know how effective this marketing tactic is? How much profit (or loss) is attributed to a specific marketing expense – what’s my ROI? It’s a question we get asked every day. Understanding the return on your investment...more
Process inefficiency can create problems that quietly stifle productivity and potential growth. In an era of rapid digitalization, companies that lag in business process improvement risk falling behind competitors who embrace...more
Back by popular demand, Mitratech is hitting the road again in 2024 for another rendition of our TAP on Tour Event series. Last year, Mitratech traveled to six cities — joined by over 100 automation beginners and experts —...more
Every day, legal is bombarded with “urgent” requests that hinder efficiency and distract from larger priorities. In an effort to manage and field requests, many legal departments are leveraging technology to create a ‘legal...more
Mitratech is always ready to meet its community where they are (literally) — and Interact 2024 is a great chance to prove it. Join the world's foremost community of Corporate Legal & Claims, GRC, and HR tech-forward thinkers...more
Modern AI can unlock new levels of accuracy and efficiency in eDiscovery, especially during document review. But in order to realize these benefits, legal teams must choose and implement AI tools with care....more
When lawyers collaborate with an outside writer to help them craft and publish thought-leadership marketing content, they are making a small investment for which they could realize significant ROIs....more
There have been exciting advancements in the digital health space over the past few years that are truly changing lives, but the sector seems to be experiencing a reset as investment drops off. Below, we look at some current...more
Kaufman Hall reported in July 2023 that the typical hospital operating margin calendar year to date (CYTD) was 1.4%. While this is the best result seen in the last 12 months, pressures on liquidity and capital funding for...more
The annual performance review: It’s a process that has been around for decades, but many companies are moving reviews online, shifting focus to shorter review cycles, and trying to get more out of their time. But how can you...more