News & Analysis as of

ROI

Good2bSocial

Ad Fatigue in Legal Marketing: How to Refresh Your Campaigns for Maximum Impact

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As a legal marketer, you’ve probably seen a dip in performance from your digital ads over time. Maybe your click-through rates (CTR) have dropped, conversions are lower, or your ad costs are creeping up. These are clear signs...more

Lighthouse

Is AI Too Expensive?

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Is AI too expensive for document review? Read about the key issues raised in the current debates about the ROI of AI, including initial setup costs and quality control, and how you can assess the technology’s value for you....more

Legal Internet Solutions Inc.

Maximize Your Law Firm Marketing ROI with Lead Scoring

Law firms leaders and legal marketing mavens know how important it is to make every marketing effort count but often struggle to wrap their arms around how to evaluate their efficacy. ...more

Good2bSocial

6 Ways to Actually Track Your Law Firm’s Social Media ROI

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As a legal marketer, you already understand that social media brings value to your law firm. But how do you actually track the return on investment (ROI) of your efforts? How can you attribute your social media marketing...more

Good2bSocial

Maximizing Foot Traffic With Hyper-Targeted Local PPC Strategies for Law Firms

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Attracting local customers to your law firm requires more than just a well-designed website or word-of-mouth referrals. Pay-Per-Click (PPC) advertising offers an effective way to reach potential clients in your immediate...more

Good2bSocial

Google Demand Gen Campaign Updates: What Legal Marketers Need to Know

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Google is introducing significant updates to its Demand Gen campaigns, enhancing targeting capabilities, creative flexibility, and reporting insights. These changes provide legal marketers with new tools to optimize ad...more

American Conference Institute (ACI)

[Event] Advanced Forum on Global Export Controls - February 25th - 26th, Arlington, VA

Looking for something more advanced than your average export controls conference? Go beyond the basics at ACI’s 2nd Annual Advanced Forum on Global Export Controls. This premier event offers cutting-edge insights and...more

Good2bSocial

A Beginner’s Guide to Online Marketing for Lawyers

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As a lawyer, online marketing offers countless opportunities to raise awareness about your firm and its practice areas, while generating new business opportunities from prospective or existing clients....more

Fisher Phillips

The Essential Questions to Ask Your AI Vendor Before Deploying Artificial Intelligence at Your Organization

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Recent studies reflect that more than 75% of companies are either using or exploring the use of AI in their businesses, and more than 80% of employers consider AI a top priority in their future business plans. But finding the...more

ClientsFirst Consulting

Safeguarding Your Law Firm’s CRM System with Data Stewards

In today’s data-driven legal landscape, Client Relationship Management (CRM) systems have become indispensable tools for law firms. However, the effectiveness of this tool hinges on the quality and security of the data it...more

Epiq

Thinking About Experience Management as a Product

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While some law firms dedicate time and resources to developing expertise in project management, far fewer have employed product management disciplines. This matters because the increased role of technology in a law firm, and...more

Jackson Lewis P.C.

Think About Why Fortune 500 Companies Are Citing AI Risks in Their SEC Filings

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While the craze over generative AI, ChatGPT, and the fear of employees in the professions landing on breadlines in the imminent future may have subsided a bit, many concerns remain about how best to use and manage AI. Of...more

ClientsFirst Consulting

How Can Law Firms Leverage Outside Emarketing Experts?

A successful email marketing program is critical for law firms’ outbound marketing strategies and is proven to drive considerable ROI – some studies show that $1 spent in email marketing can deliver a $42 return....more

Blattel Communications

Return on Investment (ROI): Measuring Marketing Effectiveness

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Do you know how effective this marketing tactic is? How much profit (or loss) is attributed to a specific marketing expense – what’s my ROI? It’s a question we get asked every day. Understanding the return on your investment...more

Opportune LLP

Process Improvement Techniques That Optimize Efficiency…

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Process inefficiency can create problems that quietly stifle productivity and potential growth. In an era of rapid digitalization, companies that lag in business process improvement risk falling behind competitors who embrace...more

Mitratech Holdings, Inc

[Event] TAP on Tour - January 29th, New York, NY

Back by popular demand, Mitratech is hitting the road again in 2024 for another rendition of our TAP on Tour Event series. Last year, Mitratech traveled to six cities — joined by over 100 automation beginners and experts —...more

Mitratech Holdings, Inc

[Webinar] Knock! Knock! Opening the Legal Front Door to Self-Service Contracting - January 23rd, 9:00 am - 10:00 am PST

Every day, legal is bombarded with “urgent” requests that hinder efficiency and distract from larger priorities. In an effort to manage and field requests, many legal departments are leveraging technology to create a ‘legal...more

Mitratech Holdings, Inc

[Event] Interact 2024 - April 24th - 25th, London, United Kingdom

Mitratech is always ready to meet its community where they are (literally) — and Interact 2024 is a great chance to prove it. Join the world's foremost community of Corporate Legal & Claims, GRC, and HR tech-forward thinkers...more

Lighthouse

AI for eDiscovery: Avoid Common Pitfalls

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Modern AI can unlock new levels of accuracy and efficiency in eDiscovery, especially during document review. But in order to realize these benefits, legal teams must choose and implement AI tools with care....more

Copo Strategies + Law Firm Editorial Service

Three ways lawyers realize an ROI when they collaborate with an outside writer (one of which is GUARANTEED)

When lawyers collaborate with an outside writer to help them craft and publish thought-leadership marketing content, they are making a small investment for which they could realize significant ROIs....more

Foley & Lardner LLP

Current Look at Digital Health

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There have been exciting advancements in the digital health space over the past few years that are truly changing lives, but the sector seems to be experiencing a reset as investment drops off. Below, we look at some current...more

Ankura

Top 11 Things for Health Systems to Consider When Prioritizing Limited Capital Funds on Bricks and Mortar Projects

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Kaufman Hall reported in July 2023 that the typical hospital operating margin calendar year to date (CYTD) was 1.4%. While this is the best result seen in the last 12 months, pressures on liquidity and capital funding for...more

Mitratech Holdings, Inc

How to Determine the ROI of the Performance Review Process

The annual performance review: It’s a process that has been around for decades, but many companies are moving reviews online, shifting focus to shorter review cycles, and trying to get more out of their time. But how can you...more

Association of Certified E-Discovery...

[Webinar] The Modern General Counsel Survey Results: What is Driving the Enterprise Legal 2.0 Evolution - September 28th, 1:00 pm...

The modern general counsel must be strategically relevant and innovative to thrive in the digital age. More than a cost center, the GC is becoming an influential C-Suite partner expected to improve business outcomes in...more

Ankura

A Financially Feasible Inpatient Solution is Possible… If You Are in the Right Market and Deploy the Right Strategy

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Many health systems are not currently considering inpatient capital projects because it is incredibly difficult to generate an appropriate profit margin with the current market pressures around reimbursement, rising expenses,...more

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