James Stapleton of Blank Rome on calculating ROI of marketing and BD activities - Passle CMO Series Podcast
Gold in the Compliance Hills: Part 3, Compliance and ESG Investments
Competitive Edge: Why AI Enhances ETRM Systems
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Sitting with the C-Suite: In House Counsel – Measuring ROI on an eDiscovery Program
Day 24 of 30 Days to a Better Compliance Program-the Holy Grail
Do you know how effective this marketing tactic is? How much profit (or loss) is attributed to a specific marketing expense – what’s my ROI? It’s a question we get asked every day. Understanding the return on your investment...more
When lawyers collaborate with an outside writer to help them craft and publish thought-leadership marketing content, they are making a small investment for which they could realize significant ROIs....more
In this episode of Passle's CMO Series podcast, Eugene McCormick is joined by James Stapleton, Chief Business Development and Marketing Officer at Blank Rome, to discuss marketing ROI and the most effective measures when it...more
Almost every law firm currently using CRM and other marketing and business development software is looking for ways to increase the ROI on these technology investments. In the pursuit of success with technology, sometimes...more