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Search Engines Trademarks

Sterne, Kessler, Goldstein & Fox P.L.L.C.

MarkIt to Market® – May 2024: INTA Annual Meeting Session: Using the USPTO’s Federal Trademark Search System

At last week’s INTA Annual Meeting, Sterne Kessler Counsel Lauriel Dalier moderated a discussion with Jason Lott, Managing Attorney for Trademarks Customer Outreach at the United States Patent and Trademark Office, on...more

International Lawyers Network

Usage of Ad Words by a Competitor Does Not Amount to Trademark Infringement

Google AdWords have long been used by businesses to ensure that their business listings feature on top of the Google search results when the users search for particular terms (which have been bought by a business from...more

Dunlap Bennett & Ludwig PLLC

Sale of Keyword Advertising Not a Basis for Georgia State Tort, Quasi-Contract, and Civil RICO Claims

On February 15, 2022, the Georgia Supreme Court held that the sale of one’s trade name in a keyword advertising service is not the theft of another’s trade name. In Edible IP, LLC v. Google, LLC, 313 Ga. 305, 2022 Ga. Lexis...more

Houston Harbaugh, P.C.

“Using” Competitor’s Trademarks in Paid Search Engine Ads is Not Infringement if Consumers are Unlikely to be Misled or Confused

Houston Harbaugh, P.C. on

On June 27, 2022, a New York Federal Judge for the Southern District of New York ruled in favor of Warby Parker’s motion for judgment on the pleadings, clearing them of allegedly infringing the trademarks of 1-800 Contacts...more

K&L Gates LLP

Recent Second Circuit 1-800 Contacts Decision Helps Brands See More Clearly How to Pay Less per Click

K&L Gates LLP on

Introduction - Have you ever searched for a brand’s name online only to find that the first link leads to a competitor’s or reseller’s website? This can be a major problem for direct-to-consumer manufacturers and brands....more

BakerHostetler

Court of Appeals' Reversal of the FTC's 1-800 Contacts Decision Draws Internet Keyword Advertising Agreements into Focus for...

BakerHostetler on

Antitrust regulators around the globe are heavily scrutinizing online advertising platforms. That scrutiny extends to the activities of advertisers making use of those platforms. On June 11, 2021, the Second Circuit Court of...more

International Lawyers Network

1-800 Contacts Unlawfully Restricted Competitors’ Trademark Use in Search Engine Marketing

The Federal Trade Commission (FTC) recently decided that agreements reached by 1-800 Contacts, Inc. with a number of its competitors to settle claims that the competitors’ online search advertising infringed on 1-800...more

Bennett Jones LLP

Going to California—Google Asks U.S. Court to Declare Supreme Court of Canada's Global Injunction Unenforceable

Bennett Jones LLP on

The Supreme Court of Canada recently confirmed the availability of a novel form of worldwide injunction whereby Google, a non-party to the litigation, was required to block worldwide access to websites operated by a...more

Kelley Drye & Warren LLP

Causality and Diluting Trademarks Through Online Searches: What the FTC Missed in 1800Contacts

The FTC sued 1800Contacts for entering into a series of agreements with competitors that limited the competitors’ ability to bid on certain trademarked terms as search terms in online search term auctions. Search engines...more

Proskauer - New England IP Blog

Edible Arrangements’ Trademark Case Bears Fruit

In a recent decision, Judge Vanessa L. Bryant shed some light on a significant new issue: trademark infringement in the world of internet keyword advertising. In a case with important implications for online marketing...more

Bennett Jones LLP

Use of Competitors’ Trademarks as Google AdWords is not Infringement

Bennett Jones LLP on

The British Columbia Supreme Court has decided that the use of a competitor’s trademarks in Google AdWords does not constitute infringement. In Vancouver Community College v Vancouver Career College (Burnaby) Inc.,...more

Fenwick & West LLP

And the Winner is? Digital Platform Liability for Trademark Infringement

Fenwick & West LLP on

Much has been made of the question of liability for the operation or furnishing of digital platforms in the copyright context. Since the U.S. Supreme Court ruling that the provider of the Betamax recorder did not itself...more

Foley & Lardner LLP

Tenth Circuit Rejects Infringement Claim Against Use of Competitor’s Trademark as Search Engine Keyword

Foley & Lardner LLP on

The practice of using a competitor’s trademark as a keyword to trigger sponsored links in Internet search engines received a boost this week from the U.S. Court of Appeals for the Tenth Circuit....more

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