(Podcast) The Briefing: The Protectability of Short Phrases (Archive)
The Briefing: The Protectability of Short Phrases (Archive)
Propel: The branding and uniqueness of self-driving vehicles – an overview of design law
Williams Mullen's COVID-19 Comeback Plan: Leveraging Your Existing IP & Previous Marketing Campaigns to Attract Customers
At the National Advising Division (NAD), competitors will sometimes go for the brass ring, the big prize, the whole enchilada, and ask the NAD to recommend that an advertiser’s trademarked slogan or even the brand name be...more
Slogans can, but do not always, function as trademarks. To be sure, the United States Patent and Trademark Office (“USPTO”) frequently allows slogans such as JUST DO IT! or QUALITY THROUGH CRAFTSMANSHIP, among many others, to...more
In 2016, SportFuel sued PepsiCo for using their registered trademark “SPORTFUEL” in a slogan used to advertise Gatorade products. SportFuel is a personalized nutrition consulting firm in Chicago. ...more