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Follow this channel for insights at the intersection of social media and the law, covering a wide array of issues from employer liability to privacy, from advertising rules to IP matters, and... more +
Follow this channel for insights at the intersection of social media and the law, covering a wide array of issues from employer liability to privacy, from advertising rules to IP matters, and more. Like this! less -
Segal McCambridge

TortsCenter Podcast | Episode 4 | The Bold and the Branded

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In this episode of the Tort Center podcast, hosts Carla Varriale-Barker and Courtney Dunn are joined by Laurajean (LJ) Holmgren, Deputy Academic Director in Columbia University's Sports Management Program. LJ discusses her...more

Segal McCambridge

TortsCenter Podcast | Episode 4 | The Bold and the Branded

Segal McCambridge on

In this episode of the Tort Center podcast, hosts Courtney Dunn and Carla Varriale-Barker interview Laurajean (LJ) Holmgren, a sports management expert. LJ discusses athletes as brands, the importance of partnerships, and the...more

Good2bSocial

Social Media for Lawyers: 15 Ways to Build Trust

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In today’s digital age, social media is not only a powerful tool to connect with people but also a keystone for building trust for your firm. Nowadays, the average consumer checks reviews and likes on Linkedin, Facebook,...more

Legal Internet Solutions Inc.

Enhance Your Law Firm’s Online Presence with LinkedIn Company Pages

Legal Internet Solutions Inc. on

Social media has become a social norm. According to Statista there are over 5 billion social media users. In 2023 alone, users spent 151 minutes on average on social media on a daily basis, nearly 2.5 hours of time scrolling...more

Good2bSocial

LinkedIn Sponsored Articles for Law Firms

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Finding innovative ways to stand out in the crowded legal market is more critical than ever. LinkedIn, the world’s largest professional network, has introduced a groundbreaking tool poised to transform legal marketing...more

Good2bSocial

Optimizing Social Media for Law Firms: What Content to Post on Each Platform

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In the bustling online ecosystem, social media stands not just as a platform for connectivity, but also as a powerful tool for law firms. By understanding the nuances of different social media networks and tailoring content...more

Copo Strategies + Law Firm Editorial Service

Building a law firm through 100K social media followers - Legally Contented podcast

Copo Strategies + Law Firm Editorial Service on

[Want to listen to this episode on Apple Podcasts, Spotify, or Amazon? Use these links to do so: https://podcasts.apple.com/us/podcast/legally-contented/id1612322032 https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30 ...more

Copo Strategies + Law Firm Editorial Service

Don’t chase virality with your content. Chase partiality.

Copo Strategies + Law Firm Editorial Service on

Viral content is sexy. But content that is calibrated to appeal to your target audiences is how you pay the bills. There are some attorneys out there who get bummed whenever their content, like their posts on social media,...more

Good2bSocial

How to Organically Grow Your Instagram Followers

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A strong Instagram following is important, but there is a right way and a wrong way to build one. There’s more at stake than just follower numbers, including brand awareness and engagement. How can you speed up your Instagram...more

Good2bSocial

Writing For Social Media – Tips & Trends for Law Firms

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A large part of social media strategy involves writing. Unfortunately, many people don’t enjoy writing and even the savviest digital marketers don’t always consider themselves strong writers. Fortunately, there are a few best...more

Good2bSocial

YouTube Tips for Law Firms: How to Reply to Comments with Shorts

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YouTube offers powerful ways to build community and connect through content. The platform has gone through several changes in recent years, making it more user-friendly for both content creators and viewers. Commenting – and...more

Good2bSocial

Marketing for Small Law Firms in 2022: 20 Key Strategies for Success

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If you’re part of a small law firm, creating an effective marketing strategy can be daunting. You may find it difficult to compete with the larger firms in your area with more marketing dollars to spend....more

Good2bSocial

6 Ways to Humanize Your Efforts When Marketing Your Law Firm

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Humanizing your law firm can do a lot for your bottom line. That is, ensuring that your firm comes across as relatable and can attract more clients and secure more engagements. Remember that prospects considering a lawyer...more

Good2bSocial

13 Tips for Creating Compelling Law Firm Video Content on LinkedIn

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Video has become a key element of a successful marketing mix; and in fact, has become really important on LinkedIn. Video content has been proven to capture more users’ attention, and audiences are more likely to share video...more

Good2bSocial

11 New Instagram Features Law Firms Should Use

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Instagram is always improving their platform, and in order to better compete with TikTok, they’ve stepped up their game. Marketers in particular can really benefit from the new ways to create, organize, and promote content on...more

Good2bSocial

How to Use Twitter to Increase Your Law Firm’s Search Visibility

Good2bSocial on

Twitter is an incredibly powerful tool, and many firms use it to expand their social media following and engagement. But did you know it can also help with increasing search visibility online? In this guide, we are going to...more

Good2bSocial

New LinkedIn Features for Law Firms

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If you follow our blog, then you know we are big fans of LinkedIn and like to keep readers up to date on their latest features. Over the past several months, LinkedIn has tried out multiple new tools in a limited capacity....more

Legal Internet Solutions Inc.

Three Things: Tips + Tricks to Up Your Social Media Game

Legal Internet Solutions Inc. on

Social media is essential to your marketing strategy. Not only will it help gain exposure for your business and increase traffic to your website, but it will also generate conversation about your brand and services. In this...more

Good2bSocial

9 Tips for Creating Enticing Thumbnails for Your Social Media Videos

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As the popularity of video content continues to increase, it’s important to do everything you can to keep people clicking on your videos instead of scrolling. Video thumbnails are needed for video across all platforms...more

Good2bSocial

12 Online Law Firm Marketing Tips

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If obtaining new business and contributing to your firm’s bottom line is part of your job, then you already know that digital marketing is crucial to growth. Online marketing in all its forms is essential to appealing to the...more

Good2bSocial

Social Media for Attorneys: How Lawyers Can Grow Their Personal Brand Using Social Media

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Establishing an online brand is essential for developing name recognition and building trust with current and prospective clients. In today’s digital landscape, brand identity is strongly linked to social media presence. By...more

Good2bSocial

Content Marketing for Lawyers: How to Create Content for Your Personal Brand

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There are only a few industries where the service being sold is actually a particular type of expertise. The legal industry is one such sector. People will choose a law firm based on the knowledge and credibility displayed by...more

Legal Internet Solutions Inc.

Ask Me Anything: Building Your Personal Brand on LinkedIn

Legal Internet Solutions Inc. on

Only 1% of LinkedIn’s 260 million monthly users share posts, and those 3 million or so users net 9 billion impressions. What does that mean? Almost no one is leveraging the power of the network, so those who do have a...more

Good2bSocial

20 of the Best Tips for Marketing Law Firms

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Effective marketing is key to the growth of your law firm. However, what constitutes “effective” marketing is always changing and evolving. It’s important to stay on top of marketing fundamentals, as well as the latest...more

Passle

Lee Watts of Ashby & Co. Consulting on the power of personal branding in legal marketing - Passle's CMO Series Podcast

Passle on

For anyone seeking legal counsel there are a whole host of highly capable firms on hand to help. But increasing competition and evermore sophisticated BD and marketing strategies make it essential for lawyers to set...more

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