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Cozen O'Connor

Arkansas AG Not Kidding Around About Alleged YouTube Dangers

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Arkansas AG Tim Griffin has filed a lawsuit against YouTube, LLC, Google LLC, XXVI Holdings Inc., and parent company Alphabet Inc. (collectively, “YouTube”) alleging that the platform’s deceptive practices and defective...more

Morrison & Foerster LLP - Social Media

Social Links: Recent Developments In The Law And Business Of Social Media

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The Federal Trade Commission has finalized a new rule aimed at curtailing false, misleading, and otherwise fraudulent reviews on online retail sites. Fake reviews are a significant problem for the big e-commerce platforms,...more

Good2bSocial

Navigating A Cookieless Future: PPC Strategies For Law Firms in a Privacy-First World

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The world of digital advertising is always changing. Google’s recent move to delay the end of third-party cookies gives us a bit more time, but the push for better user privacy and data protection is here to stay. In this...more

Good2bSocial

Optimizing Your Law Firm’s SEO Strategy Using Reddit

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Reddit has recently emerged as a formidable platform for marketers. With its unique blend of user-generated content and community-driven discussions, Reddit provides valuable insights and real-time feedback that can...more

Good2bSocial

Why Reddit is an Important Component of SEO for Law Firms

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Law firms and legal marketers are constantly seeking innovative ways to enhance their online presence and connect with potential clients. One platform that has recently gained significant traction in Google search results is...more

Good2bSocial

Boost Your Law Firm’s Local Visibility with Google Local Services Ads on Google Maps

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Traditional Google Ads have long been a staple in online advertising, but now there’s a new game-changer in town. Google’s Local Services Ads (LSA) on Google Maps are here, and they’re poised to revolutionize how you attract...more

Good2bSocial

How Podcasts Can Help Your Law Firm’s SEO

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When most law firms think about SEO strategies, they mostly think about building backlinks and creating content. Podcasts can also be an excellent addition to your existing SEO strategy. Additionally, podcasts add value to...more

Omnizant

Social Media Posts and Your Firm’s GBP

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Google’s latest update now showcases your social media posts directly on your Business Profile. This means more exposure, more engagement and more opportunities for your business.  Your social media presence is critical for...more

Good2bSocial

Social Media SEO for Law Firms: How to Rank Higher on Social Media & Google

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SEO is about much more than web content. By optimizing your firm’s social media presence, you can actually increase your site’s discoverability and visibility across the internet. In this post, we’re explaining how social...more

Cozen O'Connor

The State AG Report – 1.4.2024

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Here are curated AG and federal regulatory news stories highlighting key areas in which state and federal regulators’ decisions are having an impact across the US: • Bipartisan AG Group Supports Google Users in Case...more

Good2bSocial

Top Legal Marketing Blog Posts of 2023

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As we near the close of another impactful year, let’s reflect on the noteworthy content that graced our blog throughout 2023. In the ever-evolving landscape of digital marketing, staying attuned to pivotal subjects is not...more

Good2bSocial

The Ultimate Guide to Law Firm SEO in 2024

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What is SEO and Why Should Law Firms Use It? Search engine optimization (SEO) describes the tactics and strategies for optimizing a website to improve visibility on organic search. Search engine rankings are crucial for...more

Good2bSocial

SEO for Lawyers: Your Top 16 SEO Questions, Answered

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SEO is a big deal. It’s a topic we discuss often on this blog, and it’s one we get a lot of questions about from lawyers. Have you had questions about SEO for lawyers? Keep reading for the top 16 SEO-related questions along...more

Legal Internet Solutions Inc.

Maximizing Your Law Firm’s Marketing Strategy with Google Data Studio

Legal Internet Solutions Inc. on

October 5, 2023 | Blog A good law firm’s marketing strategy has many aspects: content creation, keyword research, image sourcing, and social media. Creating these on a consistent basis will help your firm stand out from the...more

Holtzman Vogel Baran Torchinsky & Josefiak

Meta and Microsoft Join Google in Effort to Crack Down on AI-Generated Content in Political Ads

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Meta, the parent company of Facebook and Instagram, announced that it will now require advertisers to disclose “social issue, election, or political” advertisements that have been “digitally created or altered, including...more

Good2bSocial

The Way People Search the Web is Changing: 4 Stats Legal Marketers Should Know

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When you need information, your first stop is likely Google – or at least, that used to be the case. While search engines are used to monopolize peoples’ quest for knowledge, the current digital landscape offers new ways to...more

Good2bSocial

SEO and Social Media: How They Go Hand in Hand

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SEO and social media are two of the most powerful tactics your law firm can leverage to attract and nurture qualified leads. But if you think of social media and law firm SEO as entirely separate, unrelated tools, you’re...more

Wiley Rein LLP

Photographers’ Challenge to Copyright “Server Test” Implicates Critical Internet Functions

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On August 28, 2023, two photographers filed a petition for rehearing en banc, urging the Ninth Circuit to reconsider its recent decision in Hunley v. Instagram, which held that Instagram could not be held liable for secondary...more

Good2bSocial

How To Build Credible Backlinks Through Guest Blogging

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When it comes to blogging, many lawyers and legal marketers focus most of their time on creating quality content for their own website. While this is an important aspect to any content marketing strategy, it’s also important...more

Saiber LLC

The Supreme Court Declines Another Opportunity to Consider Section 230

Saiber LLC on

​​​​​​​Just twelve days after Supreme Court of the United States issued a per curiam decision in Gonzalez v. Google LLC, in which the Court declined to address the application of §230 of the Communications Decency Act, 47...more

Dorsey & Whitney LLP

The Supreme Court Update - May 18, 2023

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Today, the Supreme Court of the United States issued six decisions: Amgen Inc. v. Sanofi, No. 21-757: This case addressed the Patent Act’s “enablement” requirement—the provision that requires a patent applicant to describe...more

Buckingham, Doolittle & Burroughs, LLC

The Importance of Online Reputation for Businesses

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Maintaining the online presence of your business has multiple facets – from routine posting on social media, updating business hours, and keeping up with website maintenance. The online reputation of your business is what can...more

Legal Internet Solutions Inc.

The Five Parts of Law Firm Internet Marketing

Legal Internet Solutions Inc. on

Of the many business books I read, my current favorite is The Checklist Manifesto: How to Get Things Right by Atul Gawande. Its central premise is that, no matter what level of expertise you have in your craft or profession,...more

Legal Internet Solutions Inc.

Law Firm S.E.O. Best Practices, According to Google

Legal Internet Solutions Inc. on

We’ve written about S.E.O. before, from getting started to structured data, and we will write about it again. S.E.O. is a big topic and it’s changing all the time. So, how are you supposed to digest all this S.E.O....more

Fenwick & West LLP

AI Update - Q1 2023

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A recent experiment from researchers at Stanford University’s Polarization and Social Change Lab and the Institute for Human-Centered Artificial Intelligence found that AI-generated messages intended to persuade human readers...more

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