News & Analysis as of October 13, 2024

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Social Media Posts and Your Firm’s GBP

Omnizant on 4/30/2024

Google’s latest update now showcases your social media posts directly on your Business Profile. This means more exposure, more engagement and more opportunities for your business. Your social media presence is critical for...more

13 Demand Generation Strategies to Implement for Law Firms

Good2bSocial on 4/23/2024

The realm of law is often associated with tradition and steadfast principles, yet even the most venerable institutions find themselves adapting to the changing landscape of business and technology. The concept of demand...more

The Ultimate Guide to Law Firm SEO in 2024

Good2bSocial on 12/13/2023

What is SEO and Why Should Law Firms Use It? Search engine optimization (SEO) describes the tactics and strategies for optimizing a website to improve visibility on organic search. Search engine rankings are crucial for...more

Maximizing Your Law Firm’s Marketing Strategy with Google Data Studio

Legal Internet Solutions Inc. on 11/20/2023

October 5, 2023 | Blog A good law firm’s marketing strategy has many aspects: content creation, keyword research, image sourcing, and social media. Creating these on a consistent basis will help your firm stand out from the...more

The Way People Search the Web is Changing: 4 Stats Legal Marketers Should Know

Good2bSocial on 11/8/2023

When you need information, your first stop is likely Google – or at least, that used to be the case. While search engines are used to monopolize peoples’ quest for knowledge, the current digital landscape offers new ways to...more

SEO and Social Media: How They Go Hand in Hand

Good2bSocial on 9/6/2023

SEO and social media are two of the most powerful tactics your law firm can leverage to attract and nurture qualified leads. But if you think of social media and law firm SEO as entirely separate, unrelated tools, you’re...more

The Five Parts of Law Firm Internet Marketing

Legal Internet Solutions Inc. on 5/9/2023

Of the many business books I read, my current favorite is The Checklist Manifesto: How to Get Things Right by Atul Gawande. Its central premise is that, no matter what level of expertise you have in your craft or profession,...more

Law Firm S.E.O. Best Practices, According to Google

Legal Internet Solutions Inc. on 5/8/2023

We’ve written about S.E.O. before, from getting started to structured data, and we will write about it again. S.E.O. is a big topic and it’s changing all the time. So, how are you supposed to digest all this S.E.O....more

FCA Implements Strategies to Clamp Down on Illegal Social Media Financial Promotions

Latham & Watkins LLP on 2/7/2023

The regulator described the steps it is taking to increase scrutiny of advertisements about financial products and services on social media platforms. On 3 February 2023 the FCA published an analysis of its financial...more

5 Ways to Improve Law Firm S.E.O. Leveraging Structured Data

Legal Internet Solutions Inc. on 10/11/2022

Below are some of the best features you can leverage for your law firm to get more real estate on a Google search result (SERP). More real estate can equal more impressions and more potential clients visiting your site....more

A Beginner’s Guide to Online Marketing for Lawyers

Good2bSocial on 9/20/2022

Online marketing for lawyers presents many opportunities for lawyers to raise awareness of their firm and its practice groups, as well as to generate new business opportunities from prospects or existing clients. The...more

10 of the Most Underrated Tactics for Marketing Law Firms

Good2bSocial on 7/26/2022

Marketing is constantly evolving. Many times, it’s easy to know what works and what doesn’t and to stick with what’s familiar. The only problem with going that route is that you might be leaving opportunities on the table....more

Updated for 2022: 15 Steps for Spring Cleaning Your Law Firm’s Website

Legal Internet Solutions Inc. on 4/7/2022

Finally, it’s spring! The light of day lingers past dinnertime. The sweet smell of flower blossoms float in the warm air through windows, now open. I cringe at the thought of all the dust and dirt drifting into my house and...more

Law Firm Video Marketing: 9 Steps to Get Started

Good2bSocial on 3/30/2022

Pretty much everyone spends at least a few minutes of their day watching video. Over 75% of Americans over 15 are on YouTube now, and the site is the most popular after Google. The potential to reach such a huge audience is...more

The Ultimate Guide to Pay-per-click (PPC) for Law Firms

Good2bSocial on 3/18/2022

One of the topics we get asked about most often is paid advertising. Some of the savviest digital marketers occasionally admit that Pay-per-click (PPC) is a subject that eludes them. Even if you don’t plan to become an...more

5 Tips for Starting Your Firm’s Podcast Adventure

Legal Internet Solutions Inc. on 2/17/2022

Every day, thousands of people are turning to podcasting as a way to grow their businesses, make new connections, and gain exposure. A recent Edison Research study found that one in five Americans has listened to at least one...more

Common Mistakes That Can Attract Copyright Trolls

Kerr Russell on 6/1/2021

In order to avoid being a victim of a “copyright troll,” businesses need to be vigilant about the content they post on social media, websites and other promotional materials...more

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