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Social Media Marketing Transparency

Follow this channel for insights at the intersection of social media and the law, covering a wide array of issues from employer liability to privacy, from advertising rules to IP matters, and... more +
Follow this channel for insights at the intersection of social media and the law, covering a wide array of issues from employer liability to privacy, from advertising rules to IP matters, and more. Like this! less -
Good2bSocial

The Latest LinkedIn Updates Every Law Firm Needs to Know

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Staying updated on changes in social media platforms is crucial for maintaining a strong online presence. Recently, LinkedIn rolled out several updates that law firms and other professionals should be aware of to optimize...more

Foley & Lardner LLP

Understanding the Risks Associated with Social Media Marketing

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Healthy food and beverage (“F&B”) companies frequently use social media to advertise. When used appropriately, social media campaigns can be incredibly effective tools to help emerging F&B companies reach target consumers,...more

Foley & Lardner LLP

Regulating Influencer Marketing: A Comparative Analysis of Laws Across the World

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In today’s digital era where social media is at the core of all business, influencers have emerged as pivotal players in the world of marketing, wielding significant influence over their followers and the brands they...more

Passle

Áine Bryn of Mercer UK on Demonstrating the Strategic Credibility of the Marketing Function - Passle's CMO Series Podcast

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On today’s episode of the CMO Series, we shed light on an often-misunderstood aspect of professional services firms - the marketing function. Traditionally seen as a cost center, it has emerged as a strategic player in...more

Foley & Lardner LLP

France’s New Influencer Law Adopted June 1, 2023

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In today’s social media era, influencer marketing has become an integral part of brand promotion and consumer engagement. Recognizing the growing impact of influencers and the need for greater transparency across social media...more

Good2bSocial

Law Firm Content Marketing Trends to Follow in 2023

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The new year is finally upon us. Hopefully, you’ve been following our content marketing blog and have taken away several great tips for starting 2023 off on the right foot. The new year is also a great time to review past...more

Jones & Keller, P.C.

MLM Defense: FTC Earnings Claims and Nonsolicitation Clauses

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Nicole Westbrook, commercial trial attorney at Jones & Keller in Denver, Colorado, and Spencer Reese from the law firm of Reese & Richards in Utah discuss two matters pertinent to network marketing companies and their...more

Good2bSocial

Facebook Advertising for Law Firms: How Law Firms Can Use Facebook’s Ad Library

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If you’re using Facebook Advertising, then you have a wealth of valuable resources at your fingertips. The Facebook Ad Library offers legal marketers several hacks, including seeing competitor ads and getting inspiration for...more

Morgan Lewis

FTC Letters to Endorsers Highlight Need for Transparency in Social Media Advertising

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The Federal Trade Commission sent letters to online influencers and marketers regarding disclosure obligations in social media endorsements....more

Coblentz Patch Duffy & Bass

Marketing your brand with influencers? Make sure the FTC hits the “Like” button

Brand owners and their attorneys are grappling with an important question: how to disclose their connections to luminaries like PewDiePie. If you haven't heard of PewDiePie, don't worry—he's a 26-year old Swedish...more

Manatt, Phelps & Phillips, LLP

Advertising Law - August 2016 #3

ANA, 4As Battle Over Transparency Guidance - Two industry groups are engaging in a public battle over transparency. The dispute began when a joint task force was formed between the American Association of...more

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