News & Analysis as of September 14, 2024

Marketing Perspectives

+ Follow

Follow this channel for insights at the intersection of social media and the law, covering a wide array of issues from employer liability to privacy, from advertising rules to IP matters, and... more +

How Law Firms Can Leverage New Features on Threads for Enhanced Social Media Engagement

Good2bSocial on 8/22/2024

As social media continues to evolve, so too must the strategies that law firms use to engage with their audience. Meta’s Threads app has recently introduced a suite of new features that can be particularly beneficial for law...more

How to Create a LinkedIn Newsletter for Your Law Firm’s Company Page

Good2bSocial on 6/10/2024

LinkedIn continues to enhance several features on its already robust platform, including Newsletters. While Newsletters are not entirely new to the platform, 2024 has seen significant improvements and expanded options....more

How Law Firms Can Integrate Their TikTok and HubSpot Accounts

Good2bSocial on 5/23/2024

In today’s digital era, law firms are continually searching for innovative ways to connect with potential clients and streamline their marketing efforts. One recent advancement that offers a significant boost in this area is...more

Content Marketing for Law Firms: 12 Tips for Creating Engaging Content

Good2bSocial on 4/19/2024

Content marketing for law firms provides plenty of opportunities for lawyers and law firms to develop unconventional and innovative ideas and strategies. Below are some tips to create engaging and remarkable content for your...more

LinkedIn Pages: New Features for Legal Professionals

Good2bSocial on 4/18/2024

LinkedIn, the quintessential platform for business connections and professional networking, has continually evolved its features to cater to the dynamic needs of the corporate world. For law firms, legal marketers, and...more

How Law Firms Can Use Social Media to Boost Their Demand Generation Efforts

Good2bSocial on 4/10/2024

In a world where a hashtag can break a story and a tweet can shape an opinion, the power of social media remains unmatched. While the legal industry has been slow to adopt these digital landscapes, there’s a rising tide of...more

Sharing the Spotlight: Amplify Your Business Growth Through Strategic Content Collaboration

International Lawyers Network on 2/20/2024

In today’s landscape of business and relationship development, sharing content has become a cornerstone strategy. While it might seem counterintuitive to share the limelight with others by quoting or referencing them in your...more

16 LinkedIn Marketing Best Practices for Law Firms

Good2bSocial on 1/18/2024

With over 875 million users worldwide, LinkedIn’s social network reigns supreme for professional networking. It’s essentially the only social media platform that combines thought leadership with a mostly professional...more

Your personal LinkedIn posts are damaging your professional brand

Copo Strategies + Law Firm Editorial Service on 11/28/2023

Personal LinkedIn posts have a place, but if your ratio of personal posts to professional posts gets out of whack, you will damage your professional brand. Let’s talk about a problem I’m seeing with LinkedIn posts these...more

Building a law firm through 100K social media followers - Legally Contented podcast

Copo Strategies + Law Firm Editorial Service on 11/22/2023

[Want to listen to this episode on Apple Podcasts, Spotify, or Amazon? Use these links to do so: https://podcasts.apple.com/us/podcast/legally-contented/id1612322032 https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30 ...more

Maximize Your Law Firm’s Reach with These Marketing Strategies

DRI on 11/20/2023

Whether you are just getting started or looking for ways to improve your current marketing efforts, here are some tips for marketing your law firm. In order to attract new clients, stay ahead of competitors, and elevate your...more

Social Media Algorithms for Law Firms: What Legal Marketers Need to Know

Good2bSocial on 11/2/2023

The power of social media cannot be denied, but the landscape is complex and constantly changing. It’s easy to get frustrated with the various algorithms that control how much of your messaging gets to the masses. Every major...more

Don’t chase virality with your content. Chase partiality.

Copo Strategies + Law Firm Editorial Service on 6/29/2023

Viral content is sexy. But content that is calibrated to appeal to your target audiences is how you pay the bills. There are some attorneys out there who get bummed whenever their content, like their posts on social media,...more

Content Marketing in 2023: Everything You Need To Know

Good2bSocial on 3/30/2023

If you want to boost traffic, generate leads, and obtain more clients, then it’s essential to develop a content marketing strategy. Many legal marketers find that’s easier said than done. How can you create compelling content...more

Lee Watts of Ashby & Co. Consulting on the power of personal branding in legal marketing - Passle's CMO Series Podcast

Passle on 5/10/2022

For anyone seeking legal counsel there are a whole host of highly capable firms on hand to help. But increasing competition and evermore sophisticated BD and marketing strategies make it essential for lawyers to set...more

LinkedIn for Lawyers: There’s no Magic Bullet

International Lawyers Network on 12/10/2021

Bad news everyone. There’s no magic bullet when it comes to LinkedIn. Or, for that matter, any business development or marketing tool. There’s only strategy and hard work. Anyone who tells you differently is selling...more

16 Results

View per page

Page: of 1

Social Media › Professional Networking › Marketing Perspectives

"My best business intelligence, in one easy email…"