Podcast - Credit Funds: How PE Funds Can Address and Minimize Conflict When Expanding Into Credit
As consumer habits evolve, new media channels emerge. Before the internet, brand media budgets were split between traditional media like print newspapers and magazines, radio, television, and out-of-home billboards....more
Sponsorships can go really right or really wrong—and we’re here to help your law firm get it right. It’s far more than just a logo splashed on a jersey or a website. The most successful sponsorships are built on relationships...more
Many hospital, health systems and other health care providers have seen benefits in sponsoring sports teams, stadiums and athletic tournaments. Considerations include general branding in the community, recruitment of staff or...more
Sponsorships are not only a revenue generator for businesses, but a powerful way of boosting the visibility of brands. It’s why major stadiums and venues often bear the logo of a leading brand, or why you’ll see a soft drink...more