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Startups Brand

Dunlap Bennett & Ludwig PLLC

Intellectual Property Considerations For Startups – Types Of Intellectual Property

One of the key aspects of a successful start-up is the ability to leverage assets to raise capital for continued operation, growth, and expansion. Traditionally, the main assets of startups are innovations that require...more

Pillsbury - Propel

Trademark Fundamentals: Materials Ineligible for Trademark Protection

Pillsbury - Propel on

Not everything can be protected as a trademark. Certain types of material are specifically excluded from trademark protection under U.S. law. As a startup founder, it’s crucial to understand what cannot be registered as a...more

Pillsbury - Propel

Trademark Fundamentals: Distinctiveness

Pillsbury - Propel on

In trademark law, the concept of distinctiveness is central to protecting your brand and ensuring it stands out in the marketplace. Understanding the levels of trademark distinctiveness can help startup founders make informed...more

Dunlap Bennett & Ludwig PLLC

Registered Vs. Unregistered Trademarks: What Businesses Need To Know

Trademarks — which can include words, phrases, symbols, designs, or a combination of these things — play a crucial role in establishing and protecting a brand’s identity: they help ensure that consumers can reliably identify...more

Fenwick & West LLP

5 Brand Protection Tips for New Technology Companies

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When it comes to IP enforcement, companies on the cutting edge of technology often find themselves in a catch-22 situation. On the one hand, there’s more need for enforcement than ever as new technologies create new...more

Davis Wright Tremaine LLP

Project W: The Emerging Food Brands Lab Returns to Support Women Founders in the Food + Beverage Space

The food and beverage industry is known for being dynamic, innovative, and ready to embrace emerging companies of all shapes and sizes. We are thrilled to announce the return of our signature program for women founders in the...more

Foley & Lardner LLP

Brand Selection Primer for Emerging Healthy F&B Companies

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Branding is critical for emerging companies in the healthy food and beverage (“F&B”) space. Strong brands can help companies stand out from competitors and build trust and loyalty with customers. For emerging companies, a...more

International Cannabis Bar Association...

[Event] The Cannabis Law Sessions - Building Your Team - November 28th, Las Vegas, NV

The International Cannabis Bar Association (INCBA) is excited to return to MJBizCon to present our annual set of continuing legal education sessions on Tuesday, November 28, 2023. Designed for attorneys and other...more

Rothwell, Figg, Ernst & Manbeck, P.C.

How I Protected My Intellectual Property on a Lean Budget

Guest Post By Leena Chitnis, Founder & CEO, Timberdog® In today’s fast-paced business environment, intellectual property (IP) has become an invaluable asset for emerging companies. IP refers to the legal rights that are...more

JAMS

The Top Five Issues in Startup Co-Founder Separations

JAMS on

Most businesses start with a group of dedicated people identifying a problem, coming up with a solution and then figuring out how to share their solution with the world. Launching a business takes vision, vulnerability, grit,...more

Womble Bond Dickinson

IP Basics for Start-Ups and Small Enterprises: What Growing Companies Need to Know About Respecting, Acquiring, and Enforcing...

Womble Bond Dickinson on

This article is based on a presentation made at the Association of Corporate Counsel’s 2020 Annual Meeting. Creighton Frommer, Chief IP, Technology & Procurement Counsel at RELX, and Melissa Fruge, Chief Legal Officer at...more

Ballard Spahr LLP

"Retail Rap" – Analysis of Business and Legal Trends in the Industry: November 2019

Ballard Spahr LLP on

Welcome to our latest edition of Retail Rap. From influencer marketing to launching a startup and ensuring digital advertising complies with the latest regulations, retail issues are making news—and presenting legal...more

Fenwick & West LLP

Branding Strategy: Key Questions Your Startup Should Consider

Fenwick & West LLP on

When building your brand, your company should consider the following questions: 1. What products/services are you going to use with the brand? Consider the kinds of products or services you intend to offer with your...more

Husch Blackwell LLP

What’s In A Name?: Issues With Naming Your Product And Company

Husch Blackwell LLP on

Choosing a common or trendy name for your startup opens your company to risk. You might like the name “Company XYZ,” and you might think you’re the “Company XYZ” of your field, but “Company XYZ” might disagree with you. If...more

Fox Rothschild LLP

Why Your Company Name Matters –The Right Name Accelerates Growth And Saves You Marketing Costs When Every Dollar Matters

Fox Rothschild LLP on

Is your startup brand so strong that consumers tattoo the logo on their arm? Or so hard to pronounce that investors, vendors and customers are disinclined to do business with you? According to a study published in the...more

Carlton Fields

4 Types of IP Your Startup Must Protect

Carlton Fields on

Intellectual Property (IP) is often an early stage venture’s most valuable asset. But who really “owns” the IP a startup uses? In many cases the answer isn’t clear, and problems frequently aren’t identified until an investor...more

Bryan Cave Leighton Paisner

Trademarks: How to protect your brand legally

Among the first and most valuable assets owned by a start-up is its brand name. Your brand name is your reputation. It identifies your products to consumers and differentiates you from others in the marketplace....more

McAfee & Taft

Common IP pitfalls every business can avoid

McAfee & Taft on

As a business owner or manager, you have probably experienced or at least heard about costly and disruptive intellectual property infringement lawsuits. You may also be very concerned about protecting your company’s customer...more

Cooley LLP

Blog: Maintaining Control of Your Brand Among 1,200 New gTLDs

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The authors of every successful business strategy know that a company must protect its trade marks and its brand from the outset. The primary means of doing so is to register trade marks in each of the territories in which...more

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