News & Analysis as of

Super Bowl

BakerHostetler

The ‘Best’ Super Bowl Ad

BakerHostetler on

We’re not going to actually wade into that no-win conversation. But there was a Super Bowl ad about whether a company can say it’s the “best” – it even featured a bunch of lawyers. Maybe advertising lawyers, though judging by...more

Fox Rothschild LLP

Annual Super Bowl Post

Fox Rothschild LLP on

My favorite blog post of the year—where I get to assess the best commercials, track the rise in ad costs, and challenge you to identify your favorite celebrity endorsement. This year, demand for ad space was “robust” with...more

Ogletree, Deakins, Nash, Smoak & Stewart,...

Big Game, Big Distractions: Navigating Employment Issues During the Super Bowl

A new national holiday? If football fans had their way, the day after the Super Bowl would be declared work-free! Millions of football fans across the United States will be tuning into the Super Bowl on Sunday, February 9,...more

Fisher Phillips

Very Official Super Bowl LIX Predictions – And Some Workplace Guidance, Too

Fisher Phillips on

This year’s Super Bowl LIX will be watched by 120 million viewers, and that’s not even counting the Taylor Swift fans. The Kansas City Chiefs will try to make history as the first team to win back-to-back-to-back Super Bowls,...more

Foster Garvey PC

Don't Get Benched: 5 Rules for a Winning Super Bowl Campaign

Foster Garvey PC on

With the Super Bowl coming up, it is important for brands looking to capitalize on football-themed promotions to remember that the terms “Super Bowl” and “Super Sunday” are registered trademarks guarded by the National...more

Foley Hoag LLP - Making Your Mark

Upcycling at the Super Bowl

As we approach the Super Bowl, the world of “upcycling” also takes the stage. Upcycling refers to the process where garments or other materials are reused and transformed into a new or unique item....more

Verrill

Kicking It Sweepstakes Style

Verrill on

Maybe it’s just me, but I think when promotion lawyers see an innovative sweepstakes, they think about the legal issues raised. I’m sure the jurisconsults debated over whether Tali, Terni Lapilli and Ludus Latrunculorum could...more

Seyfarth Shaw LLP

Tech Touchdowns: Revolutionizing Football with RFID Tracking

Seyfarth Shaw LLP on

In the film “Any Given Sunday,” Al Pacino, portraying Coach Tony D’Amato, poignantly compares football to life, describing it as a “game of inches … one half a step too late or too early and you don’t quite make it. One half...more

Fox Rothschild LLP

At Stake - February 2024

Fox Rothschild LLP on

The Illinois Gaming Board held its monthly meeting on Thursday, Feb. 8, 2024. The meeting was hybrid with in-person accessibility at 160 N. LaSalle St., 5th Floor Auditorium and via livestream. Board members present at this...more

Fisher Phillips

Super Bowl Predictions! (And Some Workplace Advice for Employers While We’re At It)

Fisher Phillips on

Matt Carpenter: The 49ers will finally be able to shake off the Chiefs, winning their sixth Lombardi Trophy in a 31-24 game. Brock Purdy will go from Mr. Irrelevant to Super Bowl MVP, leading to an Academy Award-winning film...more

Foster Garvey PC

Is Your Super Bowl Marketing Campaign Playing by the Rules? 5 Tips to Help You Avoid Getting a Penalty

Foster Garvey PC on

With the Super Bowl coming up, it is important for brands looking to capitalize on football-themed promotions to remember that the terms “Super Bowl” and “Super Sunday” are registered trademarks guarded by the National...more

Littler

What Issues Do Super Bowl Squares Present in the Workplace?

Littler on

Break out the Super Bowl squares. Now that the February 11, 2024, Super Bowl matchup between the Kansas City Chiefs and San Francisco 49ers is set, many American workplaces will turn to the ubiquitous office pool to...more

BakerHostetler

Superbowl Ads: Do They Mean the Unemployment Line for Ad Lawyers?

BakerHostetler on

I love the Superbowl. I couldn’t give a toss about football. I am there for the snacks, the snacks and more snacks. And Rihanna (congrats, Mama!). And the ADS! Every year, we ad lawyers measure our worth by how many Superbowl...more

Wiley Rein LLP

Rihanna’s Halftime Performance Was Nothing to Complain About (to the FCC, at least)

Wiley Rein LLP on

The leadup to the Super Bowl LVII Halftime Show was filled with speculation about who would be the special guest that Rihanna teased. Would it be Adele, who said she was “going just for Rihanna”? Eminem? Someone else? Of...more

FordHarrison

Slipping and Sliding Through the Big Game and Workday

FordHarrison on

Updated: Feb 15, 2023 - The Kansas City Chiefs and the Philadelphia Eagles were scheduled to face off on the Biggest Stage, but it looked more like they were facing off on the Biggest Ice Rink.  Both teams appeared to slip...more

Seyfarth Shaw LLP

2023 Super Bowl Auto Ads: Is There a Hidden Message?

Seyfarth Shaw LLP on

Super Bowl LVII saw a hobbled Patrick Mahomes lead the Kansas City Chiefs to a 38-35 victory over the Philadelphia Eagles. In addition to an entertaining halftime show by Rihanna, the Super Bowl is a marketing spectacle where...more

Fox Rothschild LLP

SB Commercial Debate 2023

Fox Rothschild LLP on

Would it even be the Super Bowl if there wasn’t a blog post asking about your favorite commercials? Are your top choices dictated by the product, the celebrity, or the content? Did you prefer the spoofs on something familiar...more

Seyfarth Shaw LLP

Staying in Bounds with Super Bowl® Advertising

Seyfarth Shaw LLP on

The Super Bowl is one of the most highly anticipated events in the world of sports, attracting millions of fans, advertisers, and sponsors from around the globe. Because of this, Super Bowl advertisements are plentiful both...more

Fisher Phillips

5 Tips for Employers to Avoid a Fumble Ahead of Super Bowl Sunday

Fisher Phillips on

More than 100 million people are expected to watch Super Bowl LVII on February 12 – including many of your employees. Maybe they’re avid fans or perhaps they’re simply tuning in for the commercials or halftime show. Either...more

Foster Garvey PC

Planning a Super Bowl Marketing Campaign? 5 Quick Tips for Staying in Bounds and Avoiding Disqualification

Foster Garvey PC on

With the Super Bowl coming up, it is important for brands looking to capitalize on football-themed promotions to remember that the terms “Super Bowl” and “Super Sunday” are registered trademarks guarded by the National...more

Lerman Senter PLLC

Broadcasts and Promotions Related to the Super Bowl

Lerman Senter PLLC on

Super Bowl LVII (57) will be held on February 12, 2023 at State Farm Stadium in Glendale, Arizona. The NFL carefully protects its copyrights and trademarks. If your broadcast station plans to conduct promotions or contests...more

FordHarrison

How’d You Like That Super Bowl Halftime Show? Viewers’ Varied Reactions Underscore the Generational Differences in Today’s...

FordHarrison on

The Super Bowl halftime show was viewed by over 29 million U.S. households and featured a lineup of 90s hip-hop royalty, including Dr. Dre, Snoop Dogg, Mary J. Blige, Eminem, and 50 Cent. Soon after the show aired, my...more

Foster Garvey PC

Sports & Entertainment Spotlight: Snoop Dogg’s Super Week for in the Metaverse and IRL (In Real Life) and DJ Steve Aoki Claims to...

Foster Garvey PC on

Welcome back to another installment of the “Sports & Entertainment Spotlight”! Where better to start this week than with last Sunday’s Super Bowl that lived up to its name on all fronts? Sure, the commercials were witty,...more

Seyfarth Shaw LLP

2022 Super Bowl Auto Ads: the EVolution is here!

Seyfarth Shaw LLP on

A star-studded Los Angeles Rams beat the Bengals 23-20 in Super Bowl LVI while another year of star-studded auto industry Super Bowl Ads confirm the EVolution is here. While Super Bowl regulars like Audi, Mercedes, and Ford...more

Greenberg Glusker LLP

Super Bowl Shuffle? Why You Didn’t See Cannabis Ads during the Big Game

Greenberg Glusker LLP on

Why can sports gambling sites, beer and alcohol brands and crypto companies advertise during the Super Bowl when cannabis companies cannot? Greenberg Glusker’s Steve Stein, Alexa Steinberg and Priya Sopori, in this edition of...more

102 Results
 / 
View per page
Page: of 5

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
- hide
- hide