Karen Wilcox on Building Online Success with a Lean Team - EP 8 CMO Series Digital Masterclass
Hsu Untied interview with Jake Bernstein, Partner at K&L Gates
In today's era of AI content, credible content is authoritative content
Amanda Schneider on How to Integrate Individual and Law Firm Brands Online - Passle's CMO Series Digital Masterclass
Alison Arjoon and Luke Ferrandino on Shaping a New Era of Collaboration with AI - Passle's CMO Series Live Podcast Special
Chase partiality, not virality, when creating thought leadership content
Hsu Untied interview with Brian Cook, Partner at O'Melveny
Marketing Minute Video with NP Strategy: Navigating a Crisis Like a Pro
Six ways to stay one step ahead of your competitors' content marketing/thought leadership efforts
Passle's CMO Series Digital Masterclass: Anders Holt and Chris Eatherton on Crafting a Winning RFP for Professional Services Websites
Laura Ottley of Addleshaw Goddard on What it Means to be Client-shaped and the Role of CMO- Passle's CMO Series Podcast EP157
EP5 - CMO Series Digital Masterclass: What it Takes to Build a World-Class Digital Presence
Passle CMO Series Live Special: Iris Jones of Akerman on How to Stand Out and Deliver Results
CMO Series Live Special: Kelly Harbour and Terra Liddell on Unlocking the Potential of Data for Business Development
Your firm's content has to compete against heavyweights. Here's how to give it a fighting chance.
Leading the Ted Lasso Way: Cultivating a Positive Leadership Mindset - Hiring to Firing Podcast
New State Legislation Increases Oversight of Health Care Transactions - Thought Leaders in Health Law®
These 27 words are the worst legal content marketing advice you'll ever hear
Joe Green & Monica Rodriguez Kuniyoshi on Integrating Generative AI with Your Experts: Passle CMO Series Live Podcast
Trish Lilley on How to Build Influence & Gain Buy-In for Change: Passle CMO Series Live Podcast
Building a world-class digital presence is often associated with big budgets and large teams. In this episode, we’re exploring how to achieve online success with a leaner approach. Charlie Knight welcomes Karen Wilcox,...more
An interview with Jake Bernstein, Partner at K&L Gates by Richard Hsu...more
In this special edition of the CMO Series Podcast, host Ali Bone is joined by Joe Green, Chief Innovation Officer, and Monica Rodriguez Kuniyoshi, Chief Marketing Officer of Gunderson Dettmer, for an insightful discussion on...more
Research suggests clients are willing to pay a premium to work with law firms that consistently produce merely “good” thought leadership. Does your law firm want to charge clients premium rates for its services? If so,...more
In this special edition of the CMO Series Podcast we're taking you back to a special moment from our first-ever stateside CMO Series Live Conference held in New York City this past summer. The day started with an incredible...more
Each of us is a part of a group in relation to our work. You are a part of the company where you work. And you are probably part of smaller formal groups comprised of you and co-workers, as well as part of other...more
From 2004 through 2010, I was transfixed (and probably a little addicted) to the ABC hit show Lost. From the pilot episode, Ellen and I were hooked. You likely remember Lost, which is built around a commercial airline that...more
A professional services firm's website is more than just a brochure; it's the storefront for showcasing the expertise and credibility of its professionals. In Episode 4 of the CMO Series Digital Masterclass, we dive deep...more
Showcasing how leaders come in various shapes and sizes is the common thread throughout this issue. We interviewed two Baker Donelson women leaders – Martha Boyd, chair of the Firm's Labor & Employment Group, and Jennifer...more
Each year, our Baker Women team makes a point to engage with our summer associates, particularly getting them involved in some of our signature projects, such as our leadership issue of Strive. For this article, we tasked...more
In "What I Wish I Knew Then: Alvin Bragg", the Manhattan district attorney reflects on his journey to become one of the highest-profile prosecutors in the United States. One of his shared insights is, "Sometimes, justice...more
Welcome to the CMO Series Digital Masterclass, an exciting new sub-series of the CMO Series Podcast. This masterclass is designed to help professional services marketers build world-class digital platforms that enhance their...more
Many people sugarcoat what they say to save another’s feelings. I think this is because most people shy away from potentially confrontational conversations or don’t know how to effectively communicate something negative or...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers need to make their thought leadership nonperishable if they want it to endure and be relevant, valuable, and...more
Don’t overthink thought leadership. Two simple words describe why it works—and should guide your thought leadership strategy and execution. At bottom, thought leadership is about two words: perceived authority. Thought...more
Recently, I noticed an EXPLOSION of interest in my post from last year on the state of the legal industry, where we talked about relaxing because the industry was familiar with contractions. This is still true, but the word...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) provides four reasons why law firms should use original research as part of their marketing and business development efforts,...more
Senior International Counsel Ambassador Robert Kimmitt joins In the Public Interest host Felicia Ellsworth to talk about his storied career in public service. Through his service as the first General Counsel of the National...more
After joining McGlinchey in 2016, Mag Bickford has risen to firm leadership, serving on the executive Policy Committee, leading the Labor and Employment practice group, and managing the firm’s largest office in New Orleans....more
Adrian Lurssen, the Co-Founder and VP of Strategic Development at JD Supra, one of EDRM's most trusted and valued partners, returns to sit down with Kaylee & Mary to talk about the 2024 JD Supra Readers' Choice Awards and...more
In this video, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how, with a particular two-pronged strategy, corporate law firms need not have to choose between either publishing client alerts quickly but...more
In today’s hyper-connected world, our devices keep us tethered to work even during off-hours. While taking breaks is crucial for well-being, being responsive remains a cornerstone of client and business relationships. Yet,...more
Transparency is critical to the longevity of an organization. In this week’s video, Shari King with NP Strategy shares the three pillars of a corporate sustainability report and why it is important to start implementing them...more
On our recent CMO Series Webinar, Will Eke was delighted to be joined by Michael Rynowecer, Founder and President of The BTI Consulting Group, to delve into their insights on CMO mobility and the opportunities for law firms...more
[Want to listen to this episode on Apple Podcasts, Spotify, or Amazon? Use these links to do so: https://podcasts.apple.com/us/podcast/legally-contented/id1612322032 https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30 ...more