Der gläserne Leser - Wie Tracking-Dienste Leser von E-Books analysieren
The digital advertising industry, driven by advertising technology (AdTech), has dramatically transformed how businesses reach their target audiences. AdTech encompasses various tools and software that facilitate the buying,...more
This is the second and final installment of a two-part series that explores the specific advantages of supply chain transparency through tracing and tracking logistics movements. A business’ success hinges on...more
This is the first installment of a two-part series discussing how COVID-19 has disproportionally affected supply chain logistics and how tracking and tracing should be used to improve resiliency....more
Brick-and-mortar retailers and other property-level businesses have increasingly taken advantage of technology in learning about consumer behavior. Businesses can enhance consumer experiences through targeted marketing,...more
If you or your third-party providers are engaged in cross-device tracking, you must adequately disclose the practice to your end users, provide them control over their information, and exercise care when collecting sensitive...more