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Trademark Registration Franchisors Trademarks

AEON Law

Patent Poetry: Understanding the Dawn Donut Rule for Trademarks

AEON Law on

In trademark law, the general rule is that, where two parties seek to use the same trademark in the same geographic area, the earlier (“senior”) user has rights superior to those of a subsequent (“junior”) user....more

Stark & Stark

Franchisor Beware: Registered Trademarks Does Not Mean Impunity from Priority Local Use Challenge

Stark & Stark on

Federal trademark registration is the Holy Grail for companies, especially franchises, looking to expand their footprint and access a national audience. But even though trademark registration confers on owners certain...more

Lewitt Hackman

Franchisor 101: Copycat Restaurant Shutdown

Lewitt Hackman on

A registered trademark is a valuable corporate asset and can be a significant part of a company's worth. A franchisor has an affirmative legal duty to police use of its mark by licensed franchisees and also third-party...more

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